Artist Aseel Al-Yaagoub: ‘My goal is to preserve Saudi culture’ 

Her fascination with facial features, particularly noses, plays a significant role in her artistic expression. (Supplied)
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Updated 13 March 2025
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Artist Aseel Al-Yaagoub: ‘My goal is to preserve Saudi culture’ 

  • The Saudi artist on spreading joy with her distinctive painting style 

JEDDAH: “My work reflects moments from daily life, Saudi and Gulf heritage, and cultural elements in a distinctive and creative way, where I recreate and reimagine traditional symbols and motifs with a contemporary vision, creating a fusion of past and present in an innovative manner,” Saudi artist Aseel Al-Yaagoub tells Arab News. “I see my environment as a rich visual narrative, and I love translating these stories into artworks.” 

Drawing and painting have been an important part of Al-Yaagoub’s life for as long as she can remember. Over time, she has shifted from focusing on realism to taking a more abstract, expressionistic approach.  

She admires Saudi artists including Taghreed Al-Baghshi, Zainab Al-Mahouzi, Marwa Al-Najjar, and Bayan Yassin, who depict heritage in their work. Internationally, she says she has been influenced by Claude Monet’s technique and the way he captures light and movement, as well as Vincent van Gogh’s vibrant colors and bold, expressive strokes. 




"My goal is to preserve and document Saudi culture,” the artist said of her work. (Supplied)

“I constantly seek inspiration by exploring the works of other artists, whether through social media or by visiting art exhibitions,” she says. “I create initial sketches for my ideas and experiment with colors and materials. I don’t like to plan everything in detail, I leave room for spontaneity, allowing unexpected elements to emerge, which gives each artwork a unique, distinctive character. 

“My goal is to preserve and document Saudi culture,” she continues. “I often use mixed-media techniques, layering different materials and colors to create depth and unique textures. Constant experimentation and practice have helped me refine my approach.” 

Her fascination with facial features, particularly noses, plays a significant role in her artistic expression, she says. “The most distinctive feature of my characters is their noses, as that is the first thing that catches my attention in any face I see. I believe noses, in their various shapes, are unique and beautiful, which is why I enjoy highlighting them in my portraits.” 

Al-Yaagoub’s work is deeply personal, often incorporating elements that hold sentimental value. One of her most cherished pieces, “The Family,” portrays her parents and symbolizes warmth and care. “I wanted them to have a personal touch in this piece, my mother stitched part of it, and I incorporated a scrap of fabric from my father’s shemagh. This made the artwork deeply sentimental and emotionally significant.” 

Another of her major projects is “A Night of Joy,” a series of six paintings capturing celebrations in the Eastern Region. “This project is very dear to me as it reflects my childhood memories, which continues to resonate with me to this day,” she says. 

Al-Yaagoub is excited about the transformation happening in Saudi Arabia’s art scene. “There is now more space for experimentation and showcasing new ideas, enhancing artistic diversity and attracting wider audiences to the field,” she says. “Art has become a bridge between the past and the future, ensuring that our cultural identity remains vibrant and ever-evolving.” 

Looking ahead, Al-Yaagoub hopes to expand her reach and participate in international exhibitions. “One of my biggest goals is to host my first solo exhibition soon, where I can showcase my artistic journey and how my style has evolved over time. 

“I want the audience to feel an emotional connection to my work, whether by recalling personal memories or appreciating the beauty of heritage and culture,” she continues. “I aim for my art to have a narrative depth that tells stories about culture and identity. And I strive to spread joy through the vibrant colors I incorporate into all my pieces.” 


Georgina Rodriguez, Gigi Hadid among fashion’s most followed stars

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Georgina Rodriguez, Gigi Hadid among fashion’s most followed stars

  • Rodriguez second at 92.4m, Hadid third with 77.6m
  • Models working with some of world’s biggest brands

DUBAI: Georgina Rodriguez and Gigi Hadid this week secured spots on Models.com’s social category, which ranks stars based on their media reach.

Rodriguez, who is based in Riyadh with her family, placed second with 92.4 million followers, while Hadid ranked third with 77.6 million.

US model Kendall Jenner topped the list with 291.7 million followers. Hadid’s sister, Bella, also featured on the ranking, in fifth place.

Instagram/ @georginagio

Rodriguez took to Instagram to share the news with her followers, posting a screenshot of her name on the list. “Thank you!” she wrote. 

Rodriguez began her professional journey after moving to Madrid at the age of 18, where she worked in retail, including as a sales assistant at a Gucci store, where she later met Cristiano Ronaldo.

Over the years, she has built a profile as a model and influencer, appearing in campaigns for brands including American label Guess, Italy’s ready-to-wear firm Genny, and Italian luxury jewelry house Pasquale Bruni.

She has also walked for brands including Moncler and Swiss fashion label Vetements, and appeared on the covers of international magazines.

Rodriguez has collaborated with big brands including L’Oreal and Charlotte Tilbury, and has worked as brand ambassador for regional labels Amara Lenses and the Saudi Arabia perfume house Laverne.

She recently starred in the Netflix docuseries “I Am Georgina,” which offered audiences a deeper look at her life and career.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

Hadid’s career in modeling began in early childhood when she appeared in campaigns for Baby Guess, but she returned to the industry as a teenager with IMG Models in 2013.

She made her New York Fashion Week debut in 2014 and has since worked with many top designers, walking runways and starring in campaigns for labels including Marc Jacobs, Chanel, Michael Kors and Versace.

Hadid was named International Model of the Year by the British Fashion Council in 2016.

Over the last decade, she has been consistently ranked among the highest-paid and most in-demand models globally.

She is also the founder of Guest in Residence, a cashmere knitwear label launched in 2022.