Saudi designers transform traditional handcrafts into high fashion

Traditional Handcrafts Revival in Saudi Fashion celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity techniques like embroidery, natural dyeing, and leatherwork. (AN photo by Waad Hussain)
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Updated 18 February 2025
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Saudi designers transform traditional handcrafts into high fashion

  • Competition winners to display their work at Saudi Cup exhibition
  • Techniques include hand embroidery, natural dyeing, leatherwork

RIYADH: A fusion of tradition and innovation stole the spotlight at the Traditional Handcrafts Revival in Saudi Fashion competition on Sunday, where local designers used age-old techniques to craft high-fashion pieces.

Held at Mansard Hotel – The Gallery in Riyadh, the event celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity through embroidery, natural dyeing, leatherwork, and even 3D printing.




First-place winner Rand Al-Saif’s design, ‘Saudiya,’ is inspired by the desert landscapes of Hijaz and Tihama. (AN photo by Waad Hussain)

The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.

Burak Cakmak, CEO of the Fashion Commission, highlighted the initiative’s role in promoting Saudi Arabia’s culture.

HIGHLIGHTS

• The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.

• ‘Sidrat Najd’ by Maha Al-Qahtani is an ethereal gown that integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.

“The ‘Traditional Handcrafts Revival in Saudi Fashion’ initiative is a program designed to promote traditional Saudi attire within the contemporary fashion industry.

“It emphasizes Saudi cultural heritage, enhances and preserves Saudi cultural identity, and fosters local talent in creative design,” he told Arab News.




Second-place winner Maha Al-Qahtani stands next to her design, “Sidrat Najd,” a gown inspired by the sidr tree. The piece incorporates sustainability by using sidr fruit kernels wrapped in silver and adorned with Swarovski crystals. (AN photo by Waad Hussain)

Cakmak added: “By emphasizing Saudi culture at the forefront of the competition, we were able to foster creative talent to create new designs showcasing the vast heritage of Saudi in alignment with the Ministry of Culture’s ‘Year of Handicrafts.’”

Rand Al-Saif’s winning design, “Saudiya,” is a five-piece ensemble showcasing intricate hand embroidery, natural dyeing, and traditional leatherwork — techniques deeply rooted in Saudi Arabia history.

“My design, ‘Saudiya,’ is inspired by the desert of Hijaz and Tihama,” Al-Saif said.

In second place was “Sidrat Najd” by Maha Al-Qahtani. Her ethereal gown integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.

“The name of my design is ‘Sidrat Najd,’ inspired by the sidr tree, which holds deep cultural significance in Saudi heritage,” she explained.

Third was “Bride of the Arabian Peninsula” by Ghaida Majdali, who took a bold and innovative approach.

“The fabric was worked on for 350 hours of hand embroidery, without any machine. The skirt is made of metal with 3D printing, covered in natural camel leather,” she said.

 


Nora Attal walks for Burberry in London

Updated 24 February 2026
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Nora Attal walks for Burberry in London

  • British Moroccan stars in London winter campaign
  • Burberry seeks to recover from 2-year sales slump

DUBAI/ LONDON: Burberry recreated a rainy London night out for its winter 2026 show this week, sending models, including British Moroccan Nora Attal, in fur and leather down a tar-like catwalk covered in puddles.

In Old Billingsgate Market, a former fish market on the banks of the Thames, a replica of Tower Bridge provided the centerpiece of creative director ‌Daniel Lee’s ‌seventh show for the British ‌luxury brand.

Attal walked the runway in a long, statement coat in warm brown tones with a plush, fur-like texture and darker vertical accents running through it.

Attal's coat was brown-toned with a plush, fur-like texture and darker vertical accents running through it. (Getty Images)

Under the coat, she was dressed in a black double-breasted tailored suit with a plunging neckline, paired with matching straight-leg trousers.

Among the runway looks were outerwear pieces including blue trench coats with ruffled collars, a check shearling jacket and a dark plum overcoat with oversized fur lapels.

In a collection meant to evoke “going out in a particularly London way,” the women wore slinky satin dresses with ‌fur trench coats and ‌chunky check scarves, with men in ‌leather suits, hoodies, and motorcycle boots. Trousers ‌and dresses featured beadwork designed to echo rainfall.

Among those walking the runway were Romeo Beckham, son of David and Victoria Beckham, and model and actress Rosie Huntington-Whiteley, who were reflected in the resin puddles as they walked over the dark rubber floor to a throbbing club soundtrack by FKA twigs.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Burberry (@burberry)

Romeo wore a deep burgundy, leather bomber jacket with a plush fur collar. Underneath, a pale pink button-up shirt peeked out at the collar and cuffs. The jacket was paired with dark burgundy trousers featuring a subtle textured pattern and a relaxed, straight-leg cut.

Huntington-Whiteley wore a long, plush fur coat in deep navy and black tones, cut to a mid-calf length and cinched at the waist with a wide black leather belt. It was paired with straight-leg trousers falling over polished black shoes.

Under CEO Joshua Schulman, Burberry has refocused on its core outerwear and scarf ranges and is beginning to recover from a two-year slump in sales.

Last month the brand said young Chinese shoppers snapped up its check scarves in the fourth quarter, boosting its revenue.