Saudi designers shine as Fashion Trust Arabia announces finalists for 2024 awards

The winning designers will receive a financial grant ranging from $100,000 to $200,000. (Getty Images)
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Updated 13 August 2024
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Saudi designers shine as Fashion Trust Arabia announces finalists for 2024 awards

DUBAI: Qatar’s Fashion Trust Arabia (FTA) announced the designers who have made the finalist list for the FTA 2024 Awards, with four Saudi talents securing a spot: Kawthar Alhoraish for the Ready-to-Wear Award, and Sara Naif AlSaud, Noura Abdulaziz Al-Saud and Mashael Khalid Al-Saud for the Jewelry Award.

Other designers in the Ready-to-Wear category include Nadine Mosallam from Egypt and Naïma Trabelsi from Tunisia. The Evening Wear category features Hamza Guelmouss and Valentin Nicot from Morocco, Tara Babylon from Iraq and Yasmin Mansour from Egypt.

For the Jewelry Award, Lebanese designer Karl Toufic Yazigi and Noura Alserkal from the United Arab Emirates will compete with the three Saudi talents. In the Accessories category, Dara Hamarneh, a Jordanian Palestinian designer, joins Moroccan designer Jihane Boumediane and Egyptian Reem Hamed as finalists.

The Franca Sozzani Debut Talent Award includes Iraqi designer Mahmood Al-Safi, Lebanese designer Mira Maktabi, and Palestinian Jordanian designer Sylwia Nazzal.

Meanwhile, the Fashion Tech category highlights innovators like Batoul Al-Rashdan from Jordan, Hazem Samy Ali from Egypt and Sarah Salameh from Palestine.

This year’s event will take place in Marrakech, in partnership with the Years of Culture initiative to celebrate the Qatar-Morocco 2024 Year of Culture.

The winning designers will receive a financial grant ranging from $100,000 to $200,000, depending on the size of their business, with an additional $50,000 awarded for the Franca Sozzani Debut Talent Award.

Collections from winners in the Evening Wear, Ready-to-Wear, Accessories, and Jewelry categories will be showcased by FTA’s retail partner, Harrods, for one season.

In addition to retail opportunities, FTA offers all winners benefits, including a year-long mentorship with The Bicester Collection.

Huntsman will offer the Ready-to-Wear category winner an internship in London. As part of the internship the winner will be creating a capsule collection to be sold on the retailer’s e-commerce platform.

Luxury ethical fashion retail platform Maison De Mode will offer a tailored mentorship to all seven winners that focuses on the importance of sustainability and ethical fashion practices.

The winning designers will also take part in a two-day bespoke FTA mentorship program in London in partnership with The Bicester Collection, Brand x Society, and the British Fashion Council.


Akio Fujimoto discusses RSIFF Golden Yusr winner ‘Lost Land’ 

Akio Fujimoto at the Red Sea International Film Festival in Jeddah. (Getty Images)
Updated 19 December 2025
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Akio Fujimoto discusses RSIFF Golden Yusr winner ‘Lost Land’ 

  • The Japanese filmmaker on his groundbreaking Rohingya-language feature

JEDDAH: Some stories demand to be told. Not just as narratives, but as acts of witness.  

Japanese filmmaker Akio Fujimoto’s “Lost Land” is one such story. Billed as the first feature film in the Rohingya language, the movie took home the top prize — the Golden Yusr — at this year’s Red Sea International Film Festival. 

“Lost Land” — which premiered in the Horizons section at this year’s Venice Film Festival, where it won the special jury prize — follows two young Rohingya siblings, Somira and Shafi, fleeing persecution in Myanmar as they undertake a perilous journey d to join their uncle in Malaysia. 

Shomira Rias Uddin (R) and Muhammad Shofik Rias Uddin in 'Lost Land.' (Supplied) 

Presenting the Golden Yusr to Fujimoto, RSIFF jury head, the US filmmaker Sean Baker, said the film “confronts the plight of displaced children with unflinching empathy and poetic urgency.” 

Fujimoto’s journey to this film is a profound narrative of personal reckoning. Having worked in Myanmar for more than a decade, he recognized the unspoken tensions surrounding discussions about refugee experiences but never spoke out himself due to fear of persecution. The 2021 military coup in Myanmar, he said, forced him to confront a lingering sense of guilt about his previous silence on the subject. 

“Looking back on my decade of work, I realized I had been avoiding topics I wanted to focus on as a filmmaker,” Fujimoto said in an interview with Arab News at RSIFF. 

That self-reflection became the catalyst for “Lost Land,” transforming personal hesitation into a powerful act of cinematic storytelling. 

Eschewing traditional casting methods, Fujimoto discovered his lead actors through serendipity during community fieldwork. Shomira Rias Uddin and Muhammad Shofik Rias Uddin, real-life siblings who play the film’s young leads, were found walking near interview locations, compelling the filmmaker to reshape the entire script around their natural chemistry. While the original script was written with two teenage brothers in mind, the discovery of the Rias Uddin siblings led Fujimoto to alter the script significantly. 

Communication between the cast and crew became an intricate dance of translation and cultural bridge-building. With Fujimoto speaking primarily Japanese and some Burmese, the team relied on Sujauddin Karimuddin, a Rohingya translator who did far more than linguistic conversion. “He wasn’t just translating words but conveying messages, creating trust, and establishing a collaborative atmosphere,” said Watanabe, Fujimoto’s translator. 

One of the most remarkable aspects of “Lost Land” is its linguistic significance. Beyond being a narrative, the film serves as a critical instrument of cultural preservation. Karimuddin, who is also a producer on the film, approached his role like a linguistic curator. “As a Rohingya myself, I had the privilege of choosing words carefully, trying to instill poetry, capturing linguistic nuances that are slowly disappearing. So, the film is very important when it comes to the preservation of a people’s language. It was a privilege for me to contribute to it,” he said. 

As they were making the first fiction film focused on Rohingya experiences, the team felt an immense responsibility. “Lost Land” aims to humanize a community often reduced to statistics, giving voice and complexity to individual experiences.

Shomira Rias Uddin and Muhammad Shofik Rias Uddin (R) in 'Lost Land.' (Supplied) 

“In our film, we had around 200 people — including extras — who were all part of the Rohingya community. I felt in order to show their feelings and their voice; it was really important to bring in the Rohingya people and tell the story together with them,” said Fujimoto. 

For Fujimoto, whose previous films include “Passage of Life” (2017) and “Along the Sea” (2020), the film represents more than an artistic achievement. It’s a form of personal and collective redemption. “I can now clearly talk about these people without hesitation,” he said. 

The filmmaker’s future ambitions involve expanding on this project. He sees “Lost Land” as a crucial first step, and hopes to support Rohingya filmmakers in telling their own stories directly. 

“The next phase is bringing narratives from the Rohingya perspective, directed by Rohingya filmmakers,” he said.