Saudi designers shine as Fashion Trust Arabia announces finalists for 2024 awards

The winning designers will receive a financial grant ranging from $100,000 to $200,000. (Getty Images)
Short Url
Updated 13 August 2024
Follow

Saudi designers shine as Fashion Trust Arabia announces finalists for 2024 awards

DUBAI: Qatar’s Fashion Trust Arabia (FTA) announced the designers who have made the finalist list for the FTA 2024 Awards, with four Saudi talents securing a spot: Kawthar Alhoraish for the Ready-to-Wear Award, and Sara Naif AlSaud, Noura Abdulaziz Al-Saud and Mashael Khalid Al-Saud for the Jewelry Award.

Other designers in the Ready-to-Wear category include Nadine Mosallam from Egypt and Naïma Trabelsi from Tunisia. The Evening Wear category features Hamza Guelmouss and Valentin Nicot from Morocco, Tara Babylon from Iraq and Yasmin Mansour from Egypt.

For the Jewelry Award, Lebanese designer Karl Toufic Yazigi and Noura Alserkal from the United Arab Emirates will compete with the three Saudi talents. In the Accessories category, Dara Hamarneh, a Jordanian Palestinian designer, joins Moroccan designer Jihane Boumediane and Egyptian Reem Hamed as finalists.

The Franca Sozzani Debut Talent Award includes Iraqi designer Mahmood Al-Safi, Lebanese designer Mira Maktabi, and Palestinian Jordanian designer Sylwia Nazzal.

Meanwhile, the Fashion Tech category highlights innovators like Batoul Al-Rashdan from Jordan, Hazem Samy Ali from Egypt and Sarah Salameh from Palestine.

This year’s event will take place in Marrakech, in partnership with the Years of Culture initiative to celebrate the Qatar-Morocco 2024 Year of Culture.

The winning designers will receive a financial grant ranging from $100,000 to $200,000, depending on the size of their business, with an additional $50,000 awarded for the Franca Sozzani Debut Talent Award.

Collections from winners in the Evening Wear, Ready-to-Wear, Accessories, and Jewelry categories will be showcased by FTA’s retail partner, Harrods, for one season.

In addition to retail opportunities, FTA offers all winners benefits, including a year-long mentorship with The Bicester Collection.

Huntsman will offer the Ready-to-Wear category winner an internship in London. As part of the internship the winner will be creating a capsule collection to be sold on the retailer’s e-commerce platform.

Luxury ethical fashion retail platform Maison De Mode will offer a tailored mentorship to all seven winners that focuses on the importance of sustainability and ethical fashion practices.

The winning designers will also take part in a two-day bespoke FTA mentorship program in London in partnership with The Bicester Collection, Brand x Society, and the British Fashion Council.


Living Pyramid to bloom beyond Desert X AlUla

Updated 01 March 2026
Follow

Living Pyramid to bloom beyond Desert X AlUla

ALULA: Desert X AlUla officially closed on Feb. 28, but one of its most striking installations — the Living Pyramid —will continue to flourish. 

Tucked away within a lush oasis surrounded by ancient rock formations, Agnes Denes’ creation fuses art and nature, offering a living testament to resilience and connection.

Through her current rendition of The Living Pyramid for Desert X AlUla 2026, Denes seeks connection, likening it to bees constructing a new hive after disaster.

The pyramid structure is teeming with indigenous plants, forming layered patterns that echo the surrounding desert landscape. 

It blends harmoniously with the rocky backdrop while proudly standing apart.

“There is no specific order for the plants other than not to place larger plants on the very top of the pyramid and increase the number of smaller plants up there,” Iwona Blazwick, lead curator at Wadi AlFann in AlUla, told Arab News.

Native plants cascading down the pyramid include Aerva javanica, Leptadenia pyrotechnica, Lycium shawii, Moringa peregrina, Panicum turgidum, Pennisetum divisum, Periploca aphylla and Retama raetam. 

Aromatic and flowering species such as Thymbra nabateorum, Rhanterium epapposum, wild mint, wild thyme, Portulaca oleracea, tamarisk shrubs, Achillea fragrantissima, Lavandula pubescens, Salvia rosmarinus, and Ruta graveolens form distinct layers, adding color, texture and subtle fragrance to the pyramid.

“Each Living Pyramid is different. The environment is different, the people are different. I’m very interested in the different societies that come together on something so simple,” Denes said in a statement.

“Connection is what’s important; connection is what the world needs. I keep comparing us to a lost beehive or an anthill. And I wrote a little poem: This. And this is. Bee cries out. Abandon the hive. Abandon the hive,” she said.

Denes was born in Budapest, Hungary, in 1931 and is now based in New York. While the 95-year-old has not made it physically to the site in Saudi Arabia, she designed this structure to cater to the native plants of the area.

Her Living Pyramid series has certainly taken on reincarnations over the past decade. 

It debuted at Socrates Sculpture Park in New York in 2015, was recreated in Germany in 2017, appeared in Türkiye in 2022, and then London in 2023. 

In 2025, she showcased a version at Desert X 2025 in Palm Springs, California, and Luxembourg City. 

Most recently, in 2026, at Desert X AlUla.

While officially part of Desert X AlUla, the Living Pyramid stands apart and is housed separately, a short drive away from the other art works.

“The (Living Pyramid) artwork will stay for around a year, to showcase a full year’s effect on the plants throughout the different seasons,” Blazwick said.

After the year is up, it won’t go down. The plants will continue its metamorphosis beyond the pyramid. 

“The plants will be replanted and will have a new home within an environment that will suit their needs,” Blazwick concluded.