Model Imaan Hammam turns curator of Arab art on Instagram

Dutch-Moroccan-Egyptian model Imaan Hammam took to Instagram to announce the launch of her new archival project, Ayni. (Getty Images)
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Updated 19 February 2025
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Model Imaan Hammam turns curator of Arab art on Instagram

DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammam took to Instagram to announce the launch of her new archival project, Ayni, which will highlight significant contributions to Arab film, art, music and literature.

“Meet Ayni (@ayni.vault), an archive dedicated to the preservation and promotion of Arab artistic expression through ‘my eyes,’” Hammam captioned the post on Instagram.

“Follow along as I highlight some of the most significant contributions to Arab film, art, music, and literature — both old and new — and celebrate the talented artists behind them. This project holds such a special place in my heart, and I hope you enjoy it just as much as I enjoy curating it.”

Late last year, the model made waves when she delivered the opening remarks at the highly regarded Fashion Trust Arabia Awards’ sixth event, which took place in Marrakech, Morocco.

The 28-year-old went on stage in a gorgeous black kaftan from Moroccan designer Selma Benomar. The heavily embroidered look highlighted Moroccan artistry and design, and paid tribute to the country’s royal family.

“So honored to open this year’s @fashiontrustarabia Awards here in the motherland,” Hamman said on Instagram. “Celebrating Arab artistry in the place where my roots run deep made this experience truly special. Proud to uplift the creativity that makes our culture unique. A special thank you to @selma_benomar_caftan for designing this gorgeous Moroccan custom-made caftan.”

Although Hammam was born and raised in Amsterdam, her mother is from Morocco and she visits the country frequently.

Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.  

Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.

Celebrity guests at the Fashion Trust Arabia ceremony included Emirati singer Balqees Fathi, British model Jourdan Dunn, Lebanese-British fashion entrepreneur Karen Wazen and American-Lebanese supermodel Nour Arida.


Saudi label KML unveils new collection in Paris

Updated 3 min 45 sec ago
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Saudi label KML unveils new collection in Paris

DUBAI: Siblings Razan and Ahmed Hassan presented their Fall/Winter 2026–2027 collection at Paris Fashion Week on Tuesday, continuing the rapid rise of their KML label.

The duo has gained international recognition since launching the brand in 2022, most recently being named semifinalists for the LVMH Prize — a prestigious annual award for emerging designers.

Creative director Ahmed’s minimalist designs and sharp tailoring mean KML — owned by his sister, Razan — has built its identity around reimagining traditional Saudi garments through a contemporary lens. Jackets are paired with shawl-like elements, large leather belts recall those historically worn by Bedouin men, and skirts nod to silhouettes once worn by men in the Eastern Province, Jazan and the Hijaz.

The collection leans on wrap constructions, asymmetry and elongated proportions. (Getty Images)

The approach is reflected in the new collection, which features a restrained palette of black, white and muted earth tones, leaning on wrap constructions, asymmetry and elongated proportions.

Flowing skirts, structured wrap tops and robe-like coats dominate the lineup, with some looks referencing classical draping while others lean toward utilitarian dressing, defined by sharp shoulders, cinched waists and clean, architectural lines.

In a previous interview with Arab News, Ahmed said their grandmother was a huge influence on their lives as he and his sister grew up in Riyadh. He fondly recalled both her progressive nature and inimitable style. As a young boy, Ahmed would often accompany her to fabric shops so she could get her designs stitched by a local tailor. The experience left an impression, though fashion was not an obvious initial career path.

Ahmed studied architecture and became an intern at Zaha Hadid Architects, where he developed an appreciation for structure and form. Razan, meanwhile, pursued law at Prince Sultan University and she went on to practice full-time.

“One summer, we both realized we weren’t doing what we truly wanted to do, so I decided to go to the UK to study creative writing, and Ahmed went to Central Saint Martins (in London) for a few courses,” Razan explained.

That was the catalyst for KML. In August 2023, they launched their debut capsule collection and towards the end of that year they applied to the Saudi 100 Brands program. The Fashion Commission recognized their potential, helping KML launch collections at fashion weeks in Paris, Riyadh and Milan.