How Saudi Arabia is leveraging regenerative tourism to blend luxury with sustainability

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Aerial view of Shebara, a luxury hotel brand at the Red Sea destination. Located on Sheybarah Island in the thriving Al Wajh Lagoon, the resort contains 73 keys, including overwater and beach villas. (Photo courtesy: Red Sea Global)
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Aerial view of Shebara, a luxury hotel brand at the Red Sea destination. Located on Sheybarah Island in the thriving Al Wajh Lagoon, the resort contains 73 keys, including overwater and beach villas. (Photo courtesy: Red Sea Global)
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Updated 15 February 2025
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How Saudi Arabia is leveraging regenerative tourism to blend luxury with sustainability

  • Unsustainable tourism is degrading ecosystems, harming biodiversity, and leading to cultural exploitation
  • Red Sea Global’s luxury destinations limit visitors to 1 million per year to ease pressure on the environment

RIYADH: At the heart of Saudi Arabia’s environmental strategy is regenerative tourism, which aims to protect natural habitats through science-led approaches and sustainable practices.

Unlike sustainable tourism, which aims to minimize harm, regenerative tourism strives to improve destinations through conservation, community engagement and science-led initiatives.

This includes implementing eco-friendly infrastructure, protecting biodiversity, and involving local communities in conservation efforts to ensure long-term environmental and economic benefits.

Raed Albasseet, group chief environment and sustainability officer at Red Sea Global, says the real estate company practices “regenerative tourism” with a commitment to operate on renewable energy alone.

“This commitment is not just a tagline; it’s woven into the very infrastructure of our destinations ... integrating sustainability into every phase of design and construction,” he told Arab News.

“Visitors can already experience this firsthand at The Red Sea, where eco-conscious designs are effortlessly integrated into every aspect of their stay.”

The Red Sea, a luxury regenerative tourism destination on Saudi Arabia’s west coast, features world-class resorts. By 2030, it will include 50 hotels, 8,000 rooms and more than 1,000 residences, while capping visitors at 1 million annually to help protect local ecosystems.

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As part of this plan, Red Sea Global has developed the Desert Rock Resort, a newly opened retreat that blends seamlessly with its natural surroundings. Designed to reduce energy use and maximize natural light, its elevated rooms feature large openings that mimic cave mouths, allowing ample daylight to filter in.

Before construction began at the Desert Rock Resort, Red Sea Global partnered with the King Abdullah University of Science and Technology to conduct a comprehensive marine spatial planning simulation.

“This was the largest study of its kind ever undertaken in Saudi Arabia, and it provided crucial data to inform our master plan and minimize our impact on the delicate marine ecosystem,” Albasseet said, adding: “As a result, we limited development to only 22 of the more than 90 islands at The Red Sea destination.”  




The Desert Rock Resort, developed by Red Sea Global, is a retreat that blends seamlessly with its natural surroundings. 

The Desert Rock Resort even repurposed excavated materials, meaning no additional materials were brought in for the main infrastructure.

“We used the mountains’ natural stone for interior and exterior walls and concrete was mixed using local sources of sand and stone,” said Albasseet. “To further reduce on-site disruption and waste, we emphasize pre-fabrication and off-site manufacturing.”

Moreover, Red Sea Global’s hotels and resorts are powered by solar energy, allowing guests to enjoy an eco-friendly destination with a zero carbon footprint.

Albasseet said the backbone of the company’s renewable energy strategy was Red Sea’s vast solar farms, which include hundreds of thousands of photovoltaic panels — more than 750,000 are currently in place.

“These farms generate clean electricity, significantly reducing our reliance on fossil fuels and minimizing our carbon footprint,” he said.

“To ensure a consistent and reliable power supply, even when the sun isn’t shining, we’ve also built one of the world’s largest battery storage facilities at The Red Sea. This … allows us to store excess solar energy generated during the day and use it to power our resorts at night.”

DID YOU KNOW?

• Diriyah, a historic landmark in Riyadh, is being developed sustainably under Vision 2030, earning platinum-level LEED precertification.

• The Farasan Islands, a biodiverse Red Sea archipelago, are being developed for conservation and ecotourism.

• Soudah Development is transforming Saudi Arabia’s southern region into a luxury destination with a focus on ecosystem restoration.

This reliance on solar power extends beyond Red Sea Global’s resorts and hotels.

“It also powers Red Sea International Airport, putting it on track to become the region’s first airport powered entirely by renewable energy,” Albasseet said. “Even our 5G network, a crucial component of modern connectivity, runs on solar energy, making it the world’s first sunlight-powered network.”




A wider view of the Desert Rock resort, a luxury destibation set in a hidden valley and nestled between the mountains near Umluj governorate in Tabuk region. (Red Sea Global photo) 

Shebara and Desert Rock, which opened to guests last year, have integrated advanced water systems and water-saving strategies through smart irrigation systems that optimize water use.

“A key element of our water conservation efforts is the implementation of closed-loop systems. Notably, at Desert Rock we have advanced water retention and distribution systems that capture rainwater,” Albasseet said.

“This captured rainwater is being used to sustain the surrounding wadi, revitalizing the local ecosystem and minimizing reliance on external water sources.

“The resort’s design also incorporates water-efficient fixtures and landscaping, further reducing water usage in day-to-day operations. This integration of natural water systems into the resort’s design demonstrates our commitment to working with, rather than against, the natural environment.”




Soudah, a luxurious mountain destination 3,015 meters above sea level in the Asir region of Saudi Arabia, is more than just a mountain retreat. It  offers a range of immersive natural experiences and the opportunity to celebrate the cultural abundance of the region. (Soudah Development photo)

The consequences of unsustainable tourism are far-reaching, ranging from the degradation of delicate ecosystems and biodiversity loss to the exploitation of local communities and cultural commodification. “The current trajectory is simply not viable,” Albasseet said.

“Encouraging sustainable tourism practices is no longer a choice but a necessity for the future of our planet and the travel industry itself … The industry’s contribution to greenhouse gas emissions, estimated at 8 percent globally, underscores the urgent need for transformative change.

“This is not simply about minimizing negative impacts; it’s about actively restoring and regenerating the destinations we cherish.”

Furthermore, he added: “These practices undermine the very foundation of the tourism industry, jeopardizing the natural and cultural assets that attract visitors in the first place.

“The increasing awareness of these issues among travelers, coupled with global commitments like the Paris Climate Agreement and the UN Sustainable Development Goals, further reinforces the need for the industry to embrace sustainability.”
 

 


Saudi Arabia welcomes ceasefire agreement between Syrian Democratic Forces and Syria state

Updated 19 January 2026
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Saudi Arabia welcomes ceasefire agreement between Syrian Democratic Forces and Syria state

RIYADH: Saudi Arabia has welcomed an agreement between the Syrian state and Syrian Democratic Forces.
In a foreign ministry statement early on Monday, the Kingdom said it had welcomed an deal between Damascus and Kurdish Syrian Democratic Forces that was announced by the Syrian government on Sunday.
The agreement entails merging all SDF forces into the defense and interior ministries and means that Kurdish forces will redeploy to east of the Euphrates river.
The 14-point deal would also see the immediate administrative and military handover of Deir Ezzor and Raqqa governorates.
The Syrian state would regain control of all border crossings, oil fields, and gas fields in the region, with protection secured by regular forces to ensure the return of resources to the Syrian government, while considering the special case of Kurdish areas, the state news agency SANA reported.
The ceasefire comes after intense fighting between the SDF and government troops in Aleppo. But SDF troops have now pulled back from there and the Syrian army now controls most areas east of Aleppo.
The Saudi foreign ministry statement also thanked the US for the agreement. Washington is believed to have supported brokering the ceasefire between allies SDF and the Syrian government, who they have also backed diplomatically since the fall of long-time dictator Bashar Assad.
The Syrian state announced on Friday a raft of new directives to recognize Syrian Kurds, including making their language official and bolstering other rights for the minority group.