KROHNE to unveil advanced software solution at SABIC CONFEX 2025

Jay Gadhavi, general manager of KROHNE MEA
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Updated 19 January 2025
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KROHNE to unveil advanced software solution at SABIC CONFEX 2025

KROHNE Middle East and Africa, a leader in industrial measurement technology and digital solutions, has announced its partnership with SABIC for the upcoming SABIC CONFEX 2025. The event will serve as the ideal platform to showcase the latest iteration of CalSys AMADAS, KROHNE’s advanced software solution for calibration, asset management, and data analytics.

SABIC CONFEX 2025 will take place in Jubail Industrial City from Jan. 26–30, bringing together industry leaders, innovators, and stakeholders from across the region and wider globe. Visitors to the KROHNE booth will have the opportunity to interact with the new CalSys AMADAS platform through live demonstration and learn how it can be customized to meet their specific operational needs.

The latest version of CalSys AMADAS builds on KROHNE’s commitment to empowering industries with precise measurement technology and innovative digital tools. Designed to optimize calibration workflows and asset management, the platform also leverages advanced data analytics to drive operational efficiencies, reduce costs, and enhance decision-making in the chemical, petrochemical, and broader industrial sectors.

Ralf Haut, KROHNE’s global product expert, will provide insights into the development and applications of CalSys AMADAS. Haut’s expertise underpins KROHNE’s reputation as a global innovator in digital solutions for critical measurement processes.

Further strengthening its commitment to the region, KROHNE has expanded its Saudi Arabia team to better support local industries and provide tailored solutions for SABIC and other key partners.

Jay Gadhavi, general manager of KROHNE Middle East and Africa, highlighted the importance of digital transformation and analytics in driving efficiencies across industries, saying: “Digital transformation is no longer a choice but a necessity. At KROHNE, we’re empowering industries with tools like CalSys AMADAS to harness data, streamline operations, and achieve greater precision. Our close working relationship with SABIC exemplifies our shared commitment to leveraging innovation to unlock efficiencies and create a sustainable future.”


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.