Kosas brings clean beauty to the Saudi market

Sheena Zadeh is the founder of Kosas. (Supplied)
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Updated 23 November 2024
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Kosas brings clean beauty to the Saudi market

DUBAI: Clean beauty brand Kosas has officially entered the Saudi market, offering a range of skincare-focused makeup products.

Founded by Sheena Zadeh, Kosas, now available at Sephora Middle East, prioritizes skin-nourishing ingredients, a mission the founder feels deeply resonates with the Saudi market.

“Saudi Arabia is such a vibrant, emerging market with a rich beauty culture,” Zadeh told Arab News, adding that over the years, she has seen a growing demand from the Middle East for clean, high-performance beauty products. “Saudi Arabia is at the forefront of this trend,” she said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kosas (@kosas)

“For us, it’s about more than just expansion; it’s about connecting with a culture that values authenticity, quality and a holistic approach to beauty,” Zadeh said.

In preparation for its Saudi debut, Kosas chose a range of products aligned with local beauty needs. “We curated our lineup with universal favorites and regional needs in mind,” Zadeh said.

This lineup includes bestsellers such as the Revealer Concealer, the Cloud Set Baked setting powder, and the BB Burst Tinted gel cream moisturizer.




This lineup includes bestsellers such as the Revealer Concealer. (Supplied)

“(The setting powder) helps achieve that lasting, natural matte finish ideal for the warm climate,” Zadeh said, adding that the tinted moisturizer is “perfect for those looking for lightweight hydration with coverage.”

Kosas also plans to connect with the Saudi community by staging workshops and events focused on clean beauty and skin health.




In preparation for its Saudi debut, Kosas chose a range of products aligned with local beauty needs. (Supplied)

“We’re very committed to education and empowerment in the beauty space … we believe that beauty should feel effortless and enjoyable, so our educational initiatives will focus on simple, effective ways to incorporate Kosas into daily routines. We’re really excited about this,” Zadeh said.

Zadeh said her own roots influenced Kosas’s mission: “I’m Middle Eastern myself and I’ve always felt deeply connected to the region’s beauty philosophy.

“At its core, Kosas has a holistic and layered approach that aligns with the depth and tradition of Middle Eastern beauty philosophies,” she added. “Kosas was born from a deep passion for clean beauty that’s effective, fun, and makes people feel good in their own skin. Our journey started with a desire to create makeup that doesn’t just sit on the skin but works with it.”


Showtime: The best television of 2025 

Updated 26 December 2025
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Showtime: The best television of 2025 

  • From belly laughs to gut punches, here are the must-watch shows of the year 

‘Adolescence’ 

This harrowing drama consisted of four episodes, all shot in a single take. It told the story of 13-year-old Jamie Miller (the debut role for Owen Cooper, who deservedly won an Emmy for his faultless performance), who is accused of murdering a schoolmate, and the aftermath of that accusation for his family. “Adolescence” was the perfect blend of style and substance; you could marvel at the “balletic production processes that must have been involved,” as our reviewer noted, even while squirming in your seat at the painfully raw performances of the excellent ensemble cast. “It may be one of the most upsetting shows released this year,” our review concluded, “but it is also a remarkable work of art.” 

‘Severance’ S2 

Apple’s absorbing sci-fi comedy-drama expanded its universe in season two, as Mark S (Adam Scott) and his team of data refiners dealt with the fallout from their successful, if brief, escape from their ‘severed’ floor — where work and out-of-work memories and personalities are controlled and delineated by a chip embedded in their brains — at Lumon, during which they tried to alert the outside world to the cruelties of their working conditions. “Creator Dan Erickson and director Ben Stiller waste no time in rediscovering the subtle blend of tangible oddness and sinister dystopian creepiness that made the first season such an uncomfortable joy,” our reviewer wrote.  

‘Stranger Things’ S5 Vol. 1 

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‘Mo’ S2 

In Mo Amer’s semi-autobiographical comedy drama, he plays Mo Najjar, a Kuwait-born Palestinian refugee living in Houston, Texas, with his mother Yusra (the superb Farah Bsieso), and his older brother Sameer (Omar Elba), who’ve been waiting more than two decades to have their asylum case heard. In season two, our reviewer said, Amer continued to explore “incredibly complex and divisive topics — family, religion, imbalance of power, exile, mental health, parenthood, multiculturalism and much more — with an artful lightness of touch, without ever taking them lightly.”  

‘Andor’ S2 

The best of the multitude of TV spinoffs from “Star Wars,” “Andor” was only two seasons long, and the majority of viewers would already have known what was coming (spoiler: the events of “Rogue One” were coming). But its story of a population rising up against the erosion of their rights was both convincing and timely. “With ‘Andor,’ (creator Tony) Gilroy and (star Diego) Luna have truly set the gold standard for what future ‘Star Wars’ can be,” our reviewer wrote. “Not just a space opera, but real stories of transformation and beauty.” 

‘The Studio’ 

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‘Slow Horses’ S5 

The fifth season of this excellent, darkly humorous espionage drama wasn’t its strongest, but even so, it trumped most of the competition. British super-spy Jackson Lamb and his crew of misfit agents at Slough House were once again embroiled in high-level conspiracies when their resident tech nerd Roddy gets a glamorous new girlfriend who everyone — or, at least, everyone except for Roddy — can see is well out of his league. That led us into a plot covering Islamic extremism, the British far-right, and much more, all held together by Gary Oldman’s scene-stealing turn as Lamb. 

‘Last One Laughing’ 

Putting a group of 10 comedians in a room for six hours and telling them not to laugh isn’t the greatest premise on paper, but this UK adaptation of the Japanese show “Documental,” featuring a stellar lineup of some of Britain’s funniest people — and host Jimmy Carr — was an absolute joy. From Joe Wilkinson being eliminated by Lou Sanders’ whispered “Naughty tortie” to eventual winner Bob Mortimer’s whimsical flights of fancy, there was so much to love about this endearingly silly show. And credit to the casting directors — the mix of comics was central to its success.