Saudi stories pique audience interest, says Bloomberg Media MD

Amit Nayak, managing director of Bloomberg Media Middle East & Africa, pictured at the Athar Festival of Creativity in Riyadh. (AN photo by Loai Elkelawy)
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Updated 07 November 2024
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Saudi stories pique audience interest, says Bloomberg Media MD

  • Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here”

RIYADH: Stories and articles about Saudi Arabia and the region are among the most widely read by audiences, according to Bloomberg Media’s managing director in the Middle East and Africa.

Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here.”

He said that with such a large and diverse team based in the Middle East, Bloomberg Media was able to bring local insights and perspectives to provide content based on what audiences wanted.

“We remain focused on deeply understanding our Middle Eastern audience, fostering direct relationships, and delivering trusted news and insights tailored to their needs,” he said.

“We work with leading entities across the region, such as Saudi Tourism Authority and Red Sea Global, using custom content across different platforms to help tell their stories to regional and global audiences.”

The use of smart technology has been big part of Bloomberg’s strategy for over a decade, with The Bulletin being a predominant feature on the app. Launched by Bloomberg’s Media Innovation Lab in 2018, it provides single-sentence summaries of the top three stories.

“We leverage first-party subscriber data through our AI-powered Audience Accelerator platform,” added Nayak. “This allows us to precisely target key demographics to inform machine learning models that predict the population of users on the site, enhancing campaign performance and building brand credibility.”

In 2022, Bloomberg Media Studios opened a regional studio in Dubai and earlier this year launched “Bloomberg Horizons: Middle East & Africa,” a flagship morning program.

Bloomberg News also launched the Mideast Money newsletter, which focuses on “the intersection of wealth and power, and the impact of regional sovereign investors and dealmakers in global finance.”

Evolving as a commercial team that, 10 years ago, predominantly sold advertising, Nayak said that as clients became more sophisticated and keener to reach global audiences, Bloomberg Middle East was fostering internal talent to better collaborate with them.

“We were well placed because we have invested heavily in our teams on the ground here — whether that’s expanding sales, building a client marketing team, or hosting events on the ground in the region,” he said.


Carved by time: Saudi Arabia’s hidden geotourism gem of Razan

Updated 06 February 2026
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Carved by time: Saudi Arabia’s hidden geotourism gem of Razan

  • Long before modern engineering, the geology of Razan functioned as effective natural infrastructure, sustaining life in an arid environment
  • This utility made Razan a strategic landmark, playing a vital role in the ancient Yemeni Hajj Road

AL-LITH: Sixty kilometers north of Al-Lith governorate in the Kingdom's west, rising above the shifting sands and valleys of the Makkah region, lies a place where the earth itself tells a story. This is Razan, a geological wonder where history is not written in ink, but etched into the stone by the patient hands of wind, water, and time.

Perched atop a high rocky mass and flanked by valleys to the northwest and southeast, Razan stands in natural isolation. This geographic solitude has acted as a guardian, preserving a landscape that feels almost otherworldly — a pristine stage set by nature over millennia.

The place is defined by its striking rock formations: dense clusters of stone, stepped ridges that resemble ancient staircases, and natural ceilings sculpted by the relentless flow of seasonal torrents.

The visual impact is one of dramatic contrast — the heaviness of solid rock balanced against open, airy spaces carved by erosion. Fine channels and intricate flow patterns mark the stone, serving as fossilized evidence of the water that once rushed through these corridors, shaping the land into a rugged work of art.
 

In the quiet majesty of Razan, the past is preserved. (SPA)

Nature’s infrastructure 

But Razan is more than just a scenic marvel; for centuries, it served as a lifeline. The same forces that sculpted the cliffs also hollowed out natural rock basins. These geological depressions acted as seasonal reservoirs, catching rainwater and supplementing nearby wells. Long before modern engineering, the geology of Razan functioned as effective natural infrastructure, sustaining life in an arid environment.

This utility made Razan a strategic landmark, playing a vital role in the ancient Yemeni Hajj Road. The sturdy, elevated terrain provided a natural pathway for pilgrims, offering stability and protection on their spiritual journey toward Makkah.

Today, Razan stands at the intersection of heritage and opportunity. No longer just a passage for pilgrims, it is emerging as a valuable asset for geotourism. Its unique topography offers a visual feast for travelers and a treasure trove for scientists studying geological history.

As Saudi Arabia moves toward the goals of Vision 2030, sites like Razan are finding new purpose. By transforming this geological narrative into a tourism destination, the region aims to preserve its natural heritage while breathing new life into the local economy.