Saudi exports to Austria up by 146% last year, says envoy

Oskar Wustinger, Ambassador of Austria to Saudi Arabia, speaking at a reception hosted by the Embassy of Austria in Riyadh to celebrate Austria’s National Day. (Jaafer Alsaleh)
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Updated 25 October 2024
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Saudi exports to Austria up by 146% last year, says envoy

RIYADH: Imports from Saudi Arabia to Austria totaled €442.4 million ($477.9 million) in 2023, an increase of 146.2 percent on the previous year.

Oskar Wustinger, the Austrian ambassador to the Kingdom, said exports from his country to the Kingdom also showed a strong upward trend, increasing 11.9 percent to €537.8 million.

At a reception hosted by the Austrian Embassy in Riyadh, he described the growth in trade as “impressive” and said Austrian exports to Saudi Arabia during the first half of 2024 had also surged, up 57 percent on the same period last year.

Some 200,000 Saudis visited Austria last year, he added, describing it as “a big increase and new record with a further increase this year.”

According to the embassy’s website, Saudis made up the largest group of tourists from Gulf region with over 194,600 arrivals and 540,000 overnight stays.

The ambassador said he expected to see a further increase in tourism, with many visas already issued through the new “cascade” system.

Wustinger, who took up his current role in September last year, said the “very good relations” between Austria and the Kingdom were based on solid friendship and covered many fields.

During his tenure, he hopes to expand cooperation in the fields of infrastructure, mobility, mining, tourism, tourism infrastructure, the entertainment sector, green tech and renewable energy.

He said: “Vision 2030 is impressively bold and very ambitious,” adding he continued to be amazed by the rapid pace of change and the “energy, enthusiasm, and creativity of Saudi youth which is the biggest treasure of all.”

The ambassador also highlighted several Austrian companies which have established a presence in Saudi Arabia in the past few years, such as Hoerbiger and Andritz, adding that TUV Austria had celebrated the opening of its regional headquarters in Riyadh in May.

“Austrian businesses have world-leading expertise, break new ground, and think outside the box,” he said.

During his speech, the ambassador also listed numerous trade missions organized by the Austrian Embassy, including the commercial section which focused on green tech, tourism know-how and infrastructure.

He said another trade mission to Riyadh this month would bring a delegation to Abha to learn more about the developing tourist region of Aseer.

There was cooperation in the world of football, too, he said, with an increasing number of Saudi teams — including Al-Hilal — holding summer camps in Austria.

He also highlighted Austria’s National Day as “a very good occasion to bring together colleagues, Saudi friends, contacts and business people who are involved in trying to further enhance Austria and Saudi relations in the cultural field, economic and political fields.


Klija Festival in Buraidah empowers small businesses

Updated 24 January 2026
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Klija Festival in Buraidah empowers small businesses

  • Half a million attend 15-day celebration of heritage; event creates 1,500 seasonal jobs

RIYADH: The 17th Klija Festival in Buraidah drew more than half a million visitors during its 15-day run, celebrating the region’s heritage and entrepreneurial spirit.

Organized by the Qassim Chamber of Commerce, the event highlighted small businesses, providing a platform for entrepreneurs to showcase local products.

More than 340 sales outlets, marketing corners and points of sale welcomed attendees, while the festival provided 1,500 seasonal job opportunities, the Saudi Press Agency reported.

The small business pavilions featured families in the cottage industry, artisans and startups presenting traditional foods, and handicrafts and heritage items that reflect the region’s identity.

Participants said that the festival was a key marketing platform, boosting sales, increasing brand awareness, facilitating knowledge exchange and fostering connections with organizations supporting SMEs.

Mohammed Al-Hanaya, Qassim Chamber secretary-general and festival supervisor, said that the event brought together families, artisans, SMEs, companies and institutions, stimulating commercial activity, opening direct marketing channels and enhancing economic returns.

He added that the festival provided seasonal jobs for more than 1,500 young men and women across operations, marketing and services, supporting the labor market, empowering national talent, and connecting youth to the events and creative economy.

Klija, a traditional cookie made from wheat flour, dates or sugar, date syrup and natural ingredients such as cardamom and lemon, is a rich source of energy, carbohydrates, dietary fiber and natural proteins.

A cultural icon rooted in Qassim’s traditions, the cookie has gained international exposure through the festival, expanding the availability of packaged products.

Starting next year, the festival will be renamed the International Klija Festival, a rebranding approved by Qassim Gov. Prince Faisal bin Mishaal, who described it as a “successful model for turning local initiatives into global economic engines.”

This year’s festival, held at the King Khalid Cultural Center, included international participants from Egypt, Turkiye and Morocco, marking its evolution into a cross-cultural platform.