Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors
Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors /node/2572320/business-economy
Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors
The UN World Tourism Barometer reports that the Kingdom welcomed 17.5 million international tourists during this timeframe, showcasing its growing allure as a global travel destination. File
Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors
Updated 22 September 2024
Nirmal Narayanan
RIYADH: Saudi Arabia has emerged as a leader in tourism growth among G20 nations, experiencing a remarkable 73 percent increase in international visitors in the first seven months of 2024 compared to 2019.
The UN World Tourism Barometer reports that the Kingdom welcomed 17.5 million international tourists during this timeframe, showcasing its growing allure as a global travel destination.
This surge is part of Saudi Arabia’s Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil revenues. The National Tourism Strategy targets attracting 150 million visitors by 2030 and boosting tourism’s contribution to the gross domestic product from 6 percent to 10 percent. These goals reflect the Kingdom’s commitment to strengthening its tourism sector and enhancing its global appeal.
“Saudi Arabia cements its global leadership and takes the first spot among G20 countries in international tourist arrivals growth, with a 73 percent increase in the first seven months of 2024 compared to the same period in 2019,” stated the Saudi Tourism Ministry on X.
During the G20 tourism ministers’ meeting in Brazil on Sept. 21, Saudi Tourism Minister Ahmed Al-Khateeb emphasized the Kingdom’s dedication to fostering cultural connections worldwide while promoting sustainable growth in the sector. The report also highlighted a 207 percent surge in Saudi Arabia’s international tourism revenues during the same timeframe compared to 2019.
Global outlook
The UN Tourism report noted that international tourism has rebounded to 96 percent of pre-pandemic levels in the seven months through July 2024, driven by strong demand in Europe and the reopening of markets in Asia and the Pacific. Approximately 790 million tourists traveled internationally during this period, reflecting an 11 percent increase compared to 2023 and just 4 percent below 2019 levels.
“International tourism is on track to consolidate its full recovery from the biggest crisis in the sector’s history. The ongoing rebound comes despite a range of economic and geopolitical challenges, highlighting the strong demand for international travel as well as the effectiveness of boosting air connections and easing visa restrictions,” said UN Tourism Secretary-General Zurab Pololikashvili.
He emphasized the importance of thoughtful tourism planning to ensure that the significant socio-economic benefits of tourism are matched with inclusive and sustainable policies.
The report also indicated that the Middle East has led the sector’s growth, with international arrivals increasing by 26 percent above 2019 levels in the first seven months of 2024.
Africa welcomed 7 percent more tourists in the first seven months, compared to the same period in 2019.
“Europe and the Americas recovered 99 percent and 97 percent of their pre-pandemic arrivals respectively during these seven months. Asia and the Pacific recorded 82 percent of its pre-pandemic tourist numbers,” said UN Tourism.
Saudi PIF executes 10 investment deals in MENA markets, says official
Updated 11 December 2025
ABDULLAH AL-BUSAILI AL-EQTISADIAH
RIYADH: Saudi Arabia’s Public Investment Fund has executed more than 10 investment deals across several markets in the Middle East and North Africa over the past two years, according to Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section, who described the returns as “rewarding.”
Al-Shathri said these markets included Egypt, Bahrain, Jordan, and Oman, noting that the search for opportunities continues through collaboration with the fund’s public and private sector partners, provided a suitable investment climate exists in other regional markets.
Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section. AL-EQTISADIAH
He added that the launch of the fund’s regional investment companies reflects the attractiveness and promising opportunities in the MENA region — among the fastest-growing markets globally — while also aiming to strengthen the PIF’s investment partnerships, those of its portfolio companies, and Saudi private sector engagement with targeted regional markets.
This approach, he added, supports the development of long-term strategic economic partnerships to achieve sustainable returns, enhance the fund’s assets, and diversify Saudi Arabia’s revenue sources in line with Vision 2030 objectives.
Al-Shathri said: “The PIF’s recent regional activities are fully aligned with Saudi Arabia’s Vision 2030 strategy.”
The regional investment companies also enable the Saudi private sector to expand its investment footprint across MENA, creating strategic economic collaboration opportunities with private sector players in target markets, while supporting the growth and diversification of the Saudi economy.
Regarding the scale of the deals, Al-Shathri noted that some were announced as private acquisitions, while many of the companies PIF invested in are now publicly traded, adding that comparing share prices at the time of entry with current levels demonstrates strong returns.
According to Al-Shathri, PIF has established offices for its regional investment companies in four key markets — Cairo, Manama, Amman, and Muscat — bringing together the fund’s investment expertise alongside national talent from each country.
“These offices, set up more than two years ago, have been pivotal in identifying suitable opportunities and helping PIF’s companies and the Saudi private sector enter these markets,” he said.
He further said that over the past two years, they have completed more than 10 investment deals across a range of companies and new projects, all of which have seen growth in size, scope, revenues, and profits.
On the performance of regional companies, he explained that activity levels vary depending on market conditions, but operations and asset management continue, adding that the Egyptian market remains one of the largest, with many high-performing companies present.
Highlighting key investments, Al-Shathri pointed to PIF’s 2021 investment in ADES, a well-known oil well drilling company that was traded on the London market before being taken private for two years and later publicly listed. ADES recently signed an agreement with the Syrian Petroleum Co. to develop oil and gas fields and operates in over 20 countries across four continents.
Diverse and promising acquisitions
Al-Shathri detailed specific market investments, beginning with the Saudi-Egyptian Investment Co., which initially acquired stakes in three private-sector companies: B.Tech, a leading electronics and home appliance distributor; CERA Group, the largest private education provider in Egypt; and Cleopatra Hospitals Group.
The company also invested in four public-sector entities: Abu Qir Fertilizers and Chemicals Industries Co., Misr Fertilizers Production Co., e-Finance for financial and digital investments, and Alexandria Container & Cargo Handling Co., the latter of which was recently fully divested.
The Saudi-Jordanian Investment Co. invested in three promising Jordanian firms: Opensooq platform, Capital Bank Group, and Al-Youm Bakery, and announced a major project in healthcare and medical education — the Kingdom Healthcare and Medical Education Project.
The Saudi-Bahraini Investment Co. recently signed an agreement with Mumtalakat, Bahrain’s sovereign wealth fund, to enhance cooperation and investment in strategic sectors. This follows a memorandum of understanding between PIF and Mumtalakat in March 2024 to expand collaboration opportunities.
Al-Shathri added that the Saudi-Omani Investment Co. acquired a 9.8 percent stake in Abraj Energy Services, 3.75 percent in OQ Basic Industries, and 4.9 percent in OQ Oman Gas Networks, for a total investment of $163 million. The company also signed an MoU with the Oman Investment Authority to expand cooperation and support new investment opportunities in the sultanate.
Investment based on clear principles
Al-Shathri emphasized that PIF establishes companies based on strict investment criteria, aiming for sustainable returns in line with calculated risk levels, stressing that returns are received as expected.
“Our investment policy is open to all sectors in every market, though each market has its own competitive advantages,” he said.
He added: “We always target quality investments with rewarding, sustainable returns while creating positive social and economic impact in each market.”
Ongoing market monitoring and research
As for future announcements, Al-Shathri said: “We are constantly monitoring the markets and have a team of experts at the fund working in the research sector. If we identify opportunities in other markets, they will be presented in line with PIF’s standard procedures.”
He added that the fund always pays close attention to the capabilities of the company and other shareholders, “ensuring they are of a very high standard not just in terms of the company’s financial value, because financial value can only be preserved and grown by strong management and partners.”
Domestic focus and strategic partnerships
Regarding the Saudi economy, Al-Shathri said that domestic matters are a priority for the PIF, especially since Saudi Arabia has the largest economy in the region.
He added: “We are always keen to allocate most of our investments within Saudi Arabia and attract investment funds to the country.”
Recently, the fund closed a deal between a consortium of BlackRock investors and Saudi Aramco in the Al-Jafurah field. It is worth noting that BlackRock’s infrastructure investments in Saudi Arabia exceed $20 billion, according to previous announcements.
On the key companies targeted by the fund, Al-Shathri said some will be announced soon, emphasizing that PIF’s strategy is clear: to seek high-growth companies that serve the fund’s objectives and align with Vision 2030 goals.
He pointed out that the fund engages with numerous companies that see significant value in partnering with it, adding that PIF’s efforts go beyond launching investment opportunities and providing regional expansion capabilities, emphasizing that they also include contributing to the companies’ growth, improving governance, and enhancing prospects for public listing.