COPENHAGEN: Toymaker Lego said on Wednesday it was on track to replace the fossil fuels used in making its signature bricks with more expensive renewable and recycled plastic by 2032 after signing deals with producers to secure long-term supply.
Lego, which sells billions of plastic bricks annually, has tested over 600 different materials to develop a new material that would completely replace its oil-based brick by 2030, but with limited success.
Now, Lego is aiming to gradually bring down the oil content in its bricks by paying up to 70 percent more for certified renewable resin, the raw plastic used to manufacture the bricks, in an attempt to encourage manufacturers to boost production.
“This means a significant increase in the cost of producing a Lego brick,” CEO Niels Christiansen told Reuters.
He said the company is on track to ensure that more than half of the resin it needs in 2026 is certified according to the mass balance method, an auditable way to trace sustainable materials through the supply chain, up from 30 percent in the first half of 2024.
“With a family-owner committed to sustainability, it’s a privilege that we can pay extra for the raw materials without having to charge customers extra,” Christiansen said.
The move comes amid a surplus of cheap virgin plastic, driven by major oil companies’ investments in petrochemicals. Plastics are projected to drive new oil demand in the next few decades.
Lego’s suppliers are using bio-waste such as cooking oil or food industry waste fat as well as recycled materials to replace virgin fossil fuels in plastic production.
The market for recycled or renewable plastic is still in its infancy, partly because most available feedstock is used for subsidised biodiesel, which is mixed into transportation fuels.
According to Neste, the world’s largest producer of renewable feedstocks, fossil-based plastic is about half or a third of the price of sustainable options.
“We sense more activity and willingness to invest in this now than we did just a year ago,” said Christiansen. He declined to say which suppliers or give details about price or volumes.
Rival toymaker Hasbro has started including plant-based or recycled materials in some toys, but without setting firm targets on plastic use. Mattel plans to use only recycled, recyclable or bio-based plastics in all products by 2030.
Around 90 percent of all plastic is made from virgin fossil fuels, according to lobby group PlasticsEurope.
Lego to replace oil in its bricks with pricier renewable plastic
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Lego to replace oil in its bricks with pricier renewable plastic
Filipinos master disaster readiness, one roll of the dice at a time
- In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon
MANILA: In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon.
The teenagers huddled around the table leap into action, shouting instructions and acting out the correct strategies for just one of the potential catastrophes laid out in the board game called Master of Disaster.
With fewer than half of Filipinos estimated to have undertaken disaster drills or to own a first-aid kit, the game aims to boost lagging preparedness in a country ranked the most disaster-prone on earth for four years running.
“(It) features disasters we’ve been experiencing in real life for the past few months and years,” 17-year-old Ansherina Agasen told AFP, noting that flooding routinely upends life in her hometown of Valenzuela, north of Manila.
Sitting in the arc of intense seismic activity called the “Pacific Ring of Fire,” the Philippines endures daily earthquakes and is hit by an average of 20 typhoons each year.
In November, back-to-back typhoons drove flooding that killed nearly 300 people in the archipelago nation, while a 6.9-magnitude quake in late September toppled buildings and killed 79 people around the city of Cebu.
“We realized that a lot of loss of lives and destruction of property could have been avoided if people knew about basic concepts related to disaster preparedness,” Francis Macatulad, one of the game’s developers, told AFP of its inception.
The Asia Society for Social Improvement and Sustainable Transformation (ASSIST), where Macatulad heads business development, first dreamt up the game in 2013, after Super Typhoon Haiyan ravaged the central Philippines and left thousands dead.
Launched six years later, Master of Disaster has been updated this year to address more events exacerbated by human-driven climate change, such as landslides, drought and heatwaves.
More than 10,000 editions of the game, aimed at players as young as nine years old, have been distributed across the archipelago nation.
“The youth are very essential in creating this disaster resiliency mindset,” Macatulad said.
‘Keeps on getting worse’
While the Philippines has introduced disaster readiness training into its K-12 curriculum, Master of Disaster is providing a jolt of innovation, Bianca Canlas of the Department of Science and Technology (DOST) told AFP.
“It’s important that it’s tactile, something that can be touched and can be seen by the eyes of the youth so they can have engagement with each other,” she said of the game.
Players roll a dice to move their pawns across the board, with each landing spot corresponding to cards containing questions or instructions to act out disaster-specific responses.
When a player is unable to fulfil a task, another can “save” them and receive a “hero token” — tallied at the end to determine a winner.
At least 27,500 deaths and economic losses of $35 billion have been attributed to extreme weather events in the past two decades, according to the 2026 Climate Risk Index.
“It just keeps on getting worse,” Canlas said, noting the lives lost in recent months.
The government is now determining if it will throw its weight behind the distribution of the game, with the sessions in Valenzuela City serving as a pilot to assess whether players find it engaging and informative.
While conceding the evidence was so far anecdotal, ASSIST’s Macatulad said he believed the game was bringing a “significant” improvement in its players’ disaster preparedness knowledge.
“Disaster is not picky. It affects from north to south. So we would like to expand this further,” Macatulad said, adding that poor communities “most vulnerable to the effects of climate change” were the priority.
“Disasters can happen to anyone,” Agasen, the teen, told AFP as the game broke up.
“As a young person, I can share the knowledge I’ve gained... with my classmates at school, with people at home, and those I’ll meet in the future.”
