7th Tanween creativity conference set on Oct. 31-Nov. 6 in Dhahran

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The conference "seeks to change the perception of failure by making setbacks a natural part of the design process." (SPA)
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The conference "seeks to change the perception of failure by making setbacks a natural part of the design process." (SPA)
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The conference "seeks to change the perception of failure by making setbacks a natural part of the design process." (SPA)
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Updated 23 August 2024
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7th Tanween creativity conference set on Oct. 31-Nov. 6 in Dhahran

  • Around 60 resource persons from around the world will be participating in conference, which goes with the theme "Fail Forward"
  • The conference "seeks to change the perception of failure by making setbacks a natural part of the design process"

DHAHRAN: Preparations are underway for the seventh edition of the annual Tanween creativity conference, which will take place October 31 to November 6 at the Ithra Center in Dhahran, the Saudi Press Agency reported Friday.

Around 60 resource persons from around the world will be participating in conference, which goes with the theme "Fail Forward," said the report, quoting an announcement by the King Abdulaziz Center for World Culture (Ithra).
  




The conference "seeks to change the perception of failure by making setbacks a natural part of the design process." (SPA)

This year's conference will feature workshops, training sessions, exhibitions, and other events aimed at achieving tangible results in the field of design, Ithra said.

It added that the conference "seeks to change the perception of failure by making setbacks a natural part of the design process."

"The conference also aims to embrace failure as part of the creative process, in which each experience offers lessons leading to innovative discoveries and valuable experiences that help the creative community continue to advance and turn challenges into opportunities for growth and success," the center said.

In line with the aims of the conference, Ithra called on creators and innovators to develop design solutions that enhance and enrich the Hajj experience through three main tracks: "Communication" to improve and develop guidance and direction services, "Waste Management" to reimagine the process during the Hajj season, and "Health" to find new ways to reduce pilgrims' fatigue.

It invited all interested parties to submit their projects before October 24 via the website: https://www.ithra.com/ar/special-programs/tanween/tanween-2024-fail-forw....
 


Saudi chef wins culinary competition

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Saudi chef wins culinary competition

  • Event aimed to empower chefs’ ability to showcase talent on global scale 
  • Bayan Abdullah Al-Sudani: It (has) encouraged me to participate in more challenging spaces

RIYADH: A Saudi has won the Saudi Elite Chefs competition at Horeca Riyadh.

The event, which was organized by the Culinary Arts Commission of the Ministry of Culture, in alignment with the ministry’s long-term goals, aimed to empower Saudi chefs’ ability to showcase their talent and creativity on a global scale.

Speaking to Arab News, the winner, Bayan Abdullah Al-Sudani, shed light on how the competition equipped her with confidence for the future, saying: “It was a big challenge, and I faced off against strong chefs. It (has) encouraged me to participate in more challenging spaces.”

On her future plans, Al-Sudani wants to give back to the industry, and added: “I look forward to opening the Bayan Academy soon so that I can support chefs and help them with the pastry sector specifically.”

Celebration and achievement were echoed throughout, and it was evident at the event that the culinary industry in the Kingdom is hungry for growth, recognition, and global competition.

Seba Zarea, general manager of strategy and program delivery at the Culinary Arts Commission, told Arab News of the many facets of the industry that the ministry was prioritizing.

Zarea said: “This competition is just one of the initiatives that the Culinary Arts Commission is working on. There are also local scholarships (and) vocational training. We are also working on attracting the best culinary schools to Saudi. For example, Le Cordon Bleu is opening next year in Misk City.”

Zarea stressed the rewards of events like the Saudi Elite Chefs competition, adding that the winner had a fast track to Bocuse d’Or and the World Pastry Cup — representing global opportunities to place both competitors and Saudi cuisine on the map.

Zarea added: “Food is a soft power and, in terms of tourism, food is a universal language so we codified the Saudi cuisine, an initiative started four years ago, and we came up with more than 1,300 codified recipes, items, and local produce from the Kingdom.”

Zarea went into depth on some of the behind-the-scenes efforts that have helped create the food that the Kingdom is able to showcase.

She shared the example of the Wild Plant Initiative, a program designed to explore plants of various regions in the Kingdom to discover new ingredients that can be integrated into Saudi cuisine.

These efforts go into helping to build an industry that is rooted in culture, creativity, and passion. 

In the same way that the Saudi Elite Chefs competition provides its winners and participants with the tools to bring their success to global attention, the Culinary Arts Commission works to elevate the Kingdom’s cuisine through tourism and hospitality.

Zarea said: “This sector is the easiest way to showcase the culture.”