DUBAI: Prada has signed its first global beauty ambassador — Bella Hadid, who will help introduce the first blush, Prada Touch, into the brand’s makeup collection this month.
The cheek and lip product marks a new chapter for Prada’s cosmetics. Featuring a cream-to-powder formula, it comes in stackable, pocket-sized packaging in the shape of the house’s renowned triangle. Its tactile texture melts into skin to create a soft, matte finish, with color lasting up to 12 hours without touch-ups.
Prada’s global president, Rosa Carrico, says the concept behind the launch is independence.
“It’s about celebrating women who don’t need complication to feel powerful,” she said. “When a woman masters her beauty routine without relying on hours of preparation or countless products, she gains something even more valuable — time.”
Palestinian US Dutch model Hadid recently flew from Paris to Los Angeles to launch her latest campaign with US fashion retailer Revolve. Hadid fronts a campaign launching the e-commerce department store’s first-ever in-house brand, Revolve Los Angeles.
“Born from a deep understanding of the modern woman and inspired by the city where it all began, our eponymous fashion house is a new expression of effortless glamor,” the new fashion label posted on Instagram, alongside black-and-white images of Hadid in a selection of looks.
Prior to the trip, she was in France to hit the runway at the Saint Laurent show during Paris Fashion Week.
Creative director Anthony Vaccarello, marking his 10th anniversary at the helm, sent out a parade of razor-sharp Smokings — the house term for its iconic women’s tuxedo — with plunging necklines and elongated silhouettes.
He did not stop at evening wear, extending the same tailoring into daytime suits in fluid pinstripe fabrics with almost no interlining, effectively showing that the tuxedo silhouette belongs in a woman’s life around the clock.
