Innovative Saudi VR projects to be developed following Ithra’s Creative Solutions Residency

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Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software. (Supplied)
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Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software. (Supplied)
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Updated 07 August 2024
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Innovative Saudi VR projects to be developed following Ithra’s Creative Solutions Residency

DHAHRAN: The King Abdulaziz Center for World Culture has selected six innovative VR concepts by emerging Saudi storytellers for prototype development. This follows the successful completion of the month-long Creative Solutions Residency Program.

This year’s program began on June 30 with 29 participants and 12 project proposals. Creative adviser Rafi Nazim, immersive technology consultant Simon Benson, Unity 3D expert Keith Myers and representatives from The Bakery guided participants through workshops and hands-on instruction.

The Creative Solutions Residency Program focuses on immersive technologies such as AR, VR, mixed reality, immersive audio and haptics. Participants learned creative, entrepreneurial, technical and storytelling foundations at Ithra’s Idea Lab.

Concepts were developed through storyboarding, scriptwriting and game engine sessions at Ithra’s Immersive Lab. Participants also trained with haptic feedback vests, motion capture bands and character design software.

The residency ended with pitches to a jury of industry experts including interdisciplinary artist Hanan Makki, journalist Kate Wellham and award-winning Saudi game developer Rafif Kalantan. Six winning concepts were chosen for prototype development.

“The program is more than a valuable training ground; it provides a global stage for talented Saudi creatives to showcase their brilliance to industry experts and investors,” said Manar Al-Duwaileh, head of Ithra’s creativity and innovation unit.

“We are not just nurturing innovators. We are identifying and supporting future pioneers who will redefine the boundaries of storytelling using immersive tech.” 

Winning concepts include Mirage, an interactive VR experience about a young girl battling depression; A Caravan Adventure, a VR journey exploring traditional Arab life; SOlVIVAL, an immersive physics-based adventure; Two Equals One, highlighting cultural connections through gameplay; The Hidden Loom, a VR game combining storytelling and cultural education; and Reclaiming Dreams, where players immerse in a young boy’s use of technology.

The six winning projects will unveil their prototypes in early November at Ithra’s annual event dedicated to design and creativity, showcasing to international investors and leading companies.


Saudi Arabia highlights expanding trade ties at Thailand International Mega Fair

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Saudi Arabia highlights expanding trade ties at Thailand International Mega Fair

  • Exhibition features more than 150 leading Thai brands across sectors including food and beverages, health and wellness, tourism, fragrances and oud, smart agriculture, automotive components, decor, construction materials, and business solutions
  • Fair also offers cultural performances, interactive displays, and new opportunities to deepen commercial ties between the Kingdom and Thailand

RIYADH: Saudi Arabia underscored its growing economic ties with Thailand as the Kingdom took part in the Thailand International Mega Fair 2025 in Riyadh this week.

Majid Al-Qasabi, representing minister of commerce and chairman of the board of the General Authority for Foreign Trade, and Abdulaziz bin Omar Al-Sakran, the authority’s deputy governor for international relations, attended the fair’s inauguration on Sunday.

The event brought together senior officials from both countries, including Kirida Bhaopichitr, vice minister for commerce of the Royal Thai Government; Darm Boontham, Thailand’s ambassador to Saudi Arabia; and Osama Qoqandi, chairman of the Saudi–Thai Business Council, alongside public and private sector representatives.

Speaking at the ceremony, Visit Limlurcha, vice chairman of the Thai Chamber of Commerce and the Board of Trade of Thailand, highlighted the significant progress in Thai-Saudi relations since the full restoration of diplomatic ties in 2022.

He said the fair serves as a key government-backed platform to expand cooperation in trade, investment, tourism, and emerging industries, supporting long-term economic collaboration between the two nations.

Al-Sakran said in a statement that years of joint efforts have strengthened partnerships between the Saudi and Thai private sectors, noting that bilateral trade over the past five years has reached nearly $40 billion, with an average annual growth rate of about 9 percent.

He added that the Saudi–Thai Joint Business Council has been restructured to provide an improved channel for communication, joint initiatives, and broader commercial and investment cooperation.

He said Saudi Arabia’s participation in the event reflects the Kingdom’s commitment to creating new avenues for economic collaboration and supporting Saudi and Thai companies in exploring promising investment opportunities. 

The effort, he noted, aligns with the goals of Saudi Vision 2030 to diversify the national economy and enhance the Kingdom’s position as a leading regional and global trade hub.

Organized in strategic partnership with the Thai Chamber of Commerce and the Board of Trade of Thailand, the Thailand International Mega Fair 2025 is supported by the Royal Thai Embassy in Riyadh, the Federation of Saudi Chambers, the Saudi–Thai Business Council, and the Riyadh Chamber of Commerce.

The three-day exhibition features more than 150 leading Thai brands across sectors including food and beverages, health and wellness, tourism, fragrances and oud, smart agriculture, automotive components, decor, construction materials, and business solutions.

Held at the Riyadh International Convention and Exhibition Center, the fair also offers cultural performances, interactive displays, and new opportunities to deepen commercial ties between the Kingdom and Thailand.