JEDDAH: The Saudi Coffee Company Academy has launched its “Best Agricultural Practices” program in the Asir region to enhance coffee cultivation in the Kingdom.

This six-day initiative, led by internationally renowned experts, imparts advanced skills in coffee cultivation and drying to farmers, entrepreneurs, and enthusiasts through a mix of theoretical workshops and practical sessions.

It covers nursery management, field preparation, shade tree maintenance, and modern fertilization techniques.

Following the success of similar programs in Jazan and Baha, which benefitted over 450 farmers, the Asir program aims to improve coffee cultivation in the southern regions where the practice is deeply rooted in Saudi Arabia’s cultural heritage.

The academy, established to nurture sustainable growth in the coffee industry, offers training programs on cultivation, production, sensory evaluation, cafe management, and entrepreneurship.

Participants can earn accredited certifications, enhancing their marketability and contributing to the sector’s sustainable development.