Saudi Arabia launches digital platform to boost entertainment sector growth

A view of Boulevard World as part of the annual Riyadh season in Saudi Arabia. Shutterstock
Short Url
Updated 12 August 2024
Follow

Saudi Arabia launches digital platform to boost entertainment sector growth

  • Initiative aims to streamline processes for entrepreneurs and companies, boosting business activity and investment
  • GEA noted significant increase in visitor numbers and licensing activities during second quarter of 2024

RIYADH: Key entertainment services, including licenses for facilities, talent management, and crowd management certifications, can now be accessed on Saudi Arabia’s new digital platform. 

Launched by the General Entertainment Authority, the initiative is available through the Saudi Business Center’s digital platform and aims to streamline processes for entrepreneurs and companies, boosting business activity and investment in the sector, according to a post on X. 

The first phase, which began on Aug. 11, focuses on critical services that will help businesses operate efficiently and adapt to the Kingdom’s evolving entertainment landscape. 

The GEA plans to expand the platform’s offerings, with additional licenses and support mechanisms to be introduced in future phases. 

This phased approach underscores the GEA’s commitment to nurturing the entertainment sector, a crucial component of Saudi Vision 2030’s economic diversification goals, reported the Saudi Press Agency. 

By integrating services with the Saudi Business Center, the authority seeks to simplify procedures for investors and strengthen collaboration with both the public and private sectors. 

The authority issues licenses for entertainment centers, facilities, ticket sales, talent management, crowd organization, and various entertainment events and shows. 

The GEA noted a significant increase in visitor numbers and licensing activities during the second quarter of this year. 

Over 16 million visitors attended various events, marking a 130 percent rise from the 7 million visitors recorded in the same period in 2023. Licensing activity also saw a 7.3 percent increase, with 1,529 licenses issued compared to 1,425 in the second quarter of last year. 

The majority of the new licenses were for live shows in restaurants and cafes, totaling 523. This was followed by 433 licenses for entertainment events, 322 for entertainment shows, 93 for entertainment cities, and 60 for crowd management. 

Additionally, the number of licensed entertainment destinations reached 97 in the second quarter of 2024. 

The entertainment sector in Saudi Arabia has seen significant growth in recent years, driven by increased government investment and rising demand for both local and international entertainment options. 

As of 2024, the Saudi entertainment and amusement market is projected to be valued at approximately $2.55 billion, with expectations to grow to $4.20 billion by 2029, reflecting a compound annual growth rate of 10.44 percent, according to London-based global publishing, research and consultancy firm Oxford Business Group. 

By 2030, the broader entertainment sector is forecasted to reach an estimated $1.17 billion, demonstrating an annual growth rate of 47.65 percent. 

This growth is driven by an increasing number of entertainment projects, including major developments like the Qiddiya entertainment city in Riyadh. 

These initiatives position Saudi Arabia as a leading entertainment hub in the region, attracting significant local and international investments. 


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 08 February 2026
Follow

Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”