RIYADH: Saudi entrepreneur Rana Banafa, founder of the vegan cosmetics brand MrayaBeauty, has used her pharmaceutical expertise to develop products that are particularly useful for those with sensitive skin.
“I have sensitive skin myself, so I thought, ‘Why not use my background and create my own products?’” she told Arab News. “I love skincare and beauty products, and — given my scientific background — I knew the ingredients and how to mix them to create something safe and effective.”
MrayaBeauty offers a range of vegan makeup products for the face, eyes, and lips, along with makeup brushes. All of its products are billed as halal-friendly, cruelty-free, free of parabens and sulfates, and packaged sustainably.
It hasn’t been a straightforward journey, Banafa explained. While her products are made in China, finding certified manufacturers to work with cruelty-free ingredients was a significant challenge.
“The products are made from plant derivatives. Nothing is derived from animals or tested on animals,” she noted.
Making sure that the packaging is sustainable was also crucial for her. “Our goal is to create products that are safe and protect our customers’ skin. To achieve this, we must also care for the environment,” she said.
Banafa envisions a future where her products are manufactured in Saudi Arabia. “The beauty industry in Saudi Arabia is booming,” she said. “Through my research, I learned that people are very conscious consumers. They focus on quality and ingredients.” This awareness, she explained, drives brand owners to create products with high standards and quality to meet customer expectations.
This focus on quality and ingredients is integral to the concept behind MrayaBeauty. Mraya means “mirror” in Arabic, and symbolizes Banafa’s belief in reflecting inner and natural beauty.
“We understand that makeup should emphasize the uniqueness you already possess. Our brand is designed to be a tool that enhances your individuality, allowing your true beauty to shine through,” Banafa said. “I want Mraya to be inspiring every woman to achieve and pursue her goals.”
