DUBAI: US Dutch Palestinian supermodel Bella Hadid announced this week that a percentage of the proceeds from her fragrance brand Orebella are being donated to the Orebella Alchemy Foundation, a charitable initiative aimed at creating positive change across various communities.
The Orebella Alchemy Foundation partners with organizations that are “deeply personal” to Hadid, such as Girls Club New York, which empowers young women and “youth of color,” and the Professional Association of Therapeutic Horsemanship International (PATH Intl.), which aims to change lives by providing equine-assisted services to people with disabilities.
“We will be donating a minimum financial donation of 1 percent of all Orebella net sales to charity, as well as delivering service hours, community outreach and social promotion,” Hadid wrote on social media. “I can’t wait to keep growing and including even more amazing organizations. I have so many different organizations that are important to me and we will continue to roll them out.
“We keep selling out, and the numbers for donations have made me beyond proud. This is the main reason I wanted to start a company. To be able to make a difference through my passion.”
Hadid also expressed her gratitude to her supporters.
“I am so grateful for all the love and can’t believe we keep selling out Orebella. Truly this is unreal for me and the fact that you all love Orebella as much as I do means everything.”
Hadid launched Orebella in May, with the inaugural products being three skin perfumes.
The Salted Muse perfume has top notes of sea salt and pink pepper, middle notes of olive tree accord, fig and lavender and base notes of cedarwood, sandalwood and amber.
The Blooming Fire fragrance boasts notes of bergamot, cedarwood, clove leaf and cardamom, followed by Tahitian monoi and jasmine and patchouli.
Lastly, the Window2Soul scent has a blend of lemon, geranium and mint in its top notes, before it transitions to jasmine and damask rose and concludes with a base of tonka bean.
