How Saudi startup Braincell is optimizing decision-making and automation through AI

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Updated 21 June 2024
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How Saudi startup Braincell is optimizing decision-making and automation through AI

  • AI solutions designed to solve specific business problems are having a profound impact on how firms operate
  • Braincell leverages AI to enhance processes, from logistics and healthcare to banking and smart cities

RIYADH: Automated decision-making allows businesses to make faster, more accurate and more consistent decisions by analyzing large datasets without the risk of human error. That is why, as Saudi Arabia expands its digital economy, such tools are becoming more widely used in the Kingdom.

One firm that is leading the charge in this area is the Saudi startup Braincell, which helps businesses streamline processes and enhance decision-making through automation and artificial intelligence integration.

“Braincell has created a data governance platform and data workflow platform that enables AI solutions to be connected at ease, making it a one-stop shop for data needs,” Abdulhameed Khairaldeen, Braincell’s business development director, told Arab News.

AI solutions, which leverage AI techniques and technologies to solve specific business problems, are poised to have a profound impact on how firms operate. Already, large language models like ChatGPT are taking on rudimentary tasks in a range of industries.

“Braincell clients can choose to work on their own LLMs and on-premises models or even connect to the likes of OpenAI’s ChatGPT,” said Khairaldeen.




Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies. (Supplied)

With the Kingdom’s mission to become a global leader among data-driven economies, new AI startups are emerging every day with the goal of contributing to the fast-growing sector. Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies.

Since its establishment, Braincell has focused on empowering businesses through technology, data and interconnected systems with the mission of enhancing efficiency in business flow regardless of the sector.

In particular, Braincell is connecting leaders, executives, organizations and governments to systems that will allow faster and more effective decision-making.




Braincell leverages AI-powered decision-making to enhance operations. (Supplied)

Asked how Braincell helps firms improve their employee productivity, the company’s senior data consultant, Shatha bin Shaalan, said: “We use AI and automation in our platform to automate the repetitive tasks that we do every day, ensuring that our clients get the benefit of maximum efficiency while reducing human errors and manual efforts.”

Braincell is leveraging AI-powered decision-making to enhance operations across sectors including healthcare, data, banking, supply chains, manufacturing, and smart buildings and cities.

In healthcare, Braincell’s technology fosters an environment for improved patient outcomes by working with clients to build metric-driven healthcare systems, creating scalable digital health ecosystems that reduce errors through automation.

DID YOUKNOW?

• In healthcare, Braincell improves patient outcomes through metric-driven systems that reduce errors.

• In banking, it performs real-time monitoring, streamlines processes, detects fraud, and monitors risk.

• In smart buildings, it collects data on energy consumption, air quality, and occupancy to improve efficiency.

Some of its services include comprehensive insights into personalized care and streamlined clinical processes.

In banking, Braincell is utilizing AI to enhance the customer experience by streamlining and organizing processes that in turn will reduce manual errors.




Shutterstock illustration image

Through Braincell’s banking command center, real-time monitoring also detects fraud, monitors risk management and enhances strategic decision-making.

Applied to smart buildings and cities, Braincell offers new ways to improve the experience of residents. One example is the firm’s data integration and sensor deployment that collects data on energy consumption, air quality, occupancy levels and other relevant parameters.

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Braincell’s use of automation in smart buildings and cities also improves energy efficiency by using advanced AI algorithms to control smart lighting and heating, ventilation, and air conditioning systems that adjust settings based on occupancy and environmental conditions.

The company has more than 100 active users, and boasts the ability to process 120 billion records in a matter of seconds using AI.

It aims to help businesses make reliable decisions by connecting data sources and consolidating them in a comprehensive way that is easier for clients to access, resulting in higher quality, accuracy and consistency through the use of AI automation.

“The data platform is highly customizable with a very simple setup,” said Bin Shaalan, the firm’s senior data consultant. “It’s dynamic and fits all needs as it integrates with many systems adopted here in the Kingdom.”

Braincell has signed memorandums of understanding with multiple partners including the Ministry of Health, the Public Investment Fund, the National Unified Procurement Company and supply chain specialist XPL Solutions.

The firm has also created a data governance and data workflow platform to help companies comply with National Data Management Office regulations in the Kingdom.
 

 


Prince Turki Al-Faisal reaffirms strong Saudi-UAE ties, urges reliance on official sources

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Prince Turki Al-Faisal reaffirms strong Saudi-UAE ties, urges reliance on official sources

  • Former intelligence chief is “hopeful” on Trump’s newly formed Board of Peace
  • Israel deploys double standards by supporting terror but then blaming others for it, he argues

SHURA ISLAND - RED SEA: Prince Turki Al-Faisal, chairman of the King Faisal Center for Research and Islamic Studies and former ambassador to both the UK and the US affirmed Saudi Arabia’s ‘brotherly relations’ with the UAE on Friday and urged people to “refer to official news sources from Saudi entities,” as opposed to posts on social media. 

“As we saw, Saudi officials reaffirmed the brotherly relations with the UAE. These ties are not only political but rooted in affection, family connections, and shared history,” he said. 

Speaking at the opening session during The Family Office's "Investing Is a Sea" summit, Al-Faisal said despite the noise on social media regarding the political disagreement between the UAE and Saudi Arabia on Yemen, the relationship between the countries is still strong he told told Arab News Editor-in-Chief, Faisal J. Abbas, who moderated the session. 

“Our relationship with the UAE is based on integration, not collision, and this principle applies across the GCC,” explained Al-Faisal.  

“Differences in opinion are natural, even within the European Union, but we hope social media users refrain from immorality in the dispute,” Abbas responded addressing those who resort to spreading hate and lies over social media platforms. 

Tensions between the two Gulf countries have escalated in December when the UAE backed and supplied the Yemeni Southern Transitional Council (STC) acted unilaterally in a secession bid by the Saudi border. The Saudi-led coalition to restore legitimacy in Yemen acted decisively, targeted what it says was an unauthorised military shipment to the STC, and demanded Abu Dhabi to withdraw all assets and personnel from Yemen. Shortly, after the UAE Defence Ministry issued a statement that it would comply, and that it supports Saudi security and stability. 

However, a social media war continued to be waged by commentators and social media users on both sides, leading many pundits to question whether there was any intention in either capital to end the rift. 

Speaking from Warsaw on Monday, Saudi Foreign Minister Prince Faisal bin Farhan said  despite the  “difference of view” between the two countries over Yemen, he insisted that their relationship was “critically important” but emphasised “that indeed is the case and the UAE has completely left the issue of Yemen.” 

“It is an important element of regional stability and therefore the Kingdom is always keen on having a strong, positive relationship with the UAE as a important partner within the GCC,” Prince Faisal told a press conference during his visit to Poland.

Two days later, Saudi Arabia’s Minister of Media Salman Al-Dossary denied in a social media post claims circulating online that the Kingdom had refused to receive Sheikh Tahnoun bin Zayed Al Nahyan, Deputy Ruler of Abu Dhabi and UAE National Security Adviser.

“Sheikh Tahnoun bin Zayed comes to the Kingdom whenever he wishes without the need for permission. Saudi Arabia is his home, and its leadership is his family,” Al-Dossary wrote.

The Family Office opening panel also discussed recent global developments. Prince Turki said he is hopeful the Board of Peace formed by US President Donald Trump will bring change.

“Saudi Arabia’s role in the Peace Council is continued support for Palestine, and Crown Prince Mohammed bin Salman’s statements in Washington all aim to convince the US that peace must be based on justice not selective principles,” said Al-Faisal.

Al-Faisal said one cannot grant Israel a “right to self-defense” while denying Palestinians the same right, when they are the ones under attack.

He added that Saudi Arabia’s position has always been establishing a Palestinian state before any normalization with Israel happens. 
Referring to Saudi Crown Prince Mohammed bin Salman’s visit to the White House in November of last year, Al- Faisal said the Kingdom’s position is grounded in justice and in the principles upon which the Kingdom of Saudi Arabia is founded.

On Israel, Prince Turki reiterated his views that Israel practices double standards both in its actions and rhetoric. 

Asked by Abbas to comment on a Times of Israel article, written by senior political correspondent Tal Schneider and published on 8 October 2023 which 
argued that Israel has paid the price on 7 October for Netanyahu’s 16 year policy of supporting Hamas and undermining the Palestinian Authority. 

“Don’t you think it is ironic that Israel publicly and hugely supports terrorism and then accuses others of doing the same?,” Abbas asked the former intelligence chief. 

Al-Faisal said there is a clear double standard portrayed by Israel when it accuses others of supporting Hamas and extremism as it is widely known to be one of Hamas’s biggest supporters.
“There is a saying in the Hijaz, where I was raised which says “He hit me, then cried and complained before I did.” Israeli leaders have mastered this tactic. Since Israel’s creation, it has portrayed itself as the victim whose rights were stolen. This propaganda machine has operated for eighty years,” he explained.
“I am not surprised when Netanyahu or his supporters claim today that Saudi Arabia is adopting an extremist stance toward Judaism or Israel. In reality, it is Israel’s actions, under Netanyahu’s leadership, that have led us to the current situation, where we witness genocide against Palestinians not only in Gaza but also in the West Bank,” said Al-Faisal.  
“Netanyahu recently stated that anyone wishing to normalize relations with Israel must acknowledge its “right to self-defense,” effectively granting Israel a license to sell out the Palestinians,” he added.