Ashi Studio returns to Paris Haute Couture Week with spring/summer 2026 collection

Set against softly draped fabric, the show this week focused on structure and craftsmanship, with garments defined by corsetry, layered surfaces and precise construction. (Supplied)
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Updated 30 January 2026
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Ashi Studio returns to Paris Haute Couture Week with spring/summer 2026 collection

DUBAI: Ashi Studio, the Saudi haute couture label founded by Mohammed Ashi, presented its spring/summer 2026 collection in Paris as part of Paris Haute Couture Week, joining a growing number of Arab designers showing on the official calendar.




Look 1 by Ashi Studio. (Supplied)

Set against softly draped fabric, the show this week focused on structure and craftsmanship, with garments defined by corsetry, layered surfaces and precise construction.

Corseted bodices appeared throughout the collection, many extending outward at the hips to create architectural silhouettes that framed the body. These shapes were executed in materials ranging from matte fabric to polished, reflective finishes that resembled molded metal or lacquered leather.




Look 2 by Ashi Studio. (Supplied)

In several looks, corsets were paired with sheer skirts, fine tulle layers or elongated panels that exposed the garment’s underlying structure.

Dresses made from feather-like strands, fringe and shredded materials contrasted with the rigidity of sculpted bodices, while embroidery and beadwork were applied in bands and clustered formations across the torso and hem.

The color palette remained restrained, moving between ivory, sand, taupe, bronze, black and deep burgundy. Darker looks included structured gowns and tailored coats with exaggerated shoulders, while lighter tones were used for sculpted white dresses, sheer wrapped pieces and feathered designs.




Look 3 by Ashi Studio. (Supplied)

Accessories were kept minimal, with sculptural clutches and headpieces used sparingly to maintain focus on the garments themselves.

Ashi Studio’s presentation took place alongside shows by Arab designers including Elie Saab, Zuhair Murad, Georges Hobeika, Georges Chakra, Tony Ward and Rami Al-Ali, underscoring the region’s continued presence on the Paris Haute Couture Week schedule.




Look 4 by Ashi Studio. (Supplied)

Ashi’s creations have been worn by the likes of Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan, and more.

Ashi became the first couturier from the Gulf region to join the Federation de la Haute Couture in Paris as a guest member in 2023. He also became the first designer from the Gulf to be included in the BoF 500 list, the Business of Fashion’s index of the people shaping the fashion industry in 2023.

Ashi designed the inaugural fashion line for the cabin crew of the Kingdom’s new airline, Riyadh Air, which is on track to make its maiden flight in 2025.


Amira Al-Zuhair stars in Ramadan campaign for Loro Piana

Updated 04 February 2026
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Amira Al-Zuhair stars in Ramadan campaign for Loro Piana

  • Saudi French model wears a long olive-green dress
  • Begun the year with many high-profile appearances

DUBAI: Saudi French model Amira Al-Zuhair this week fronted a Ramadan campaign for Italian luxury brand Loro Piana.

In images shared on the brand’s Instagram page, Al-Zuhair wears a floor-length olive-green dress featuring a V-neckline, defined waist seam, and fluid cape-style sleeves falling from the shoulders.

According to the brand’s caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Loro Piana (@loropiana)

Shot in the warm, diffused light of a pottery artist’s studio, the campaign centers on elongated shapes, clean lines, and a muted palette of sage and sand tones.

Al-Zuhair has begun the year with a series of high-profile appearances. In addition to the Loro Piana campaign, she walked the runway at Jacquemus’ Fall/Winter 2026 “Le Palmier” show in Paris last month.

The event, staged at the Musee National Picasso, brought Simon Porte Jacquemus’ latest co-ed collection to life with playful yet sculptural silhouettes, blending mid-century couture references and 1990s sensibilities.

“Merci infiniment Simon. It was an honor to be part of this iconic show with such an amazing team, congratulations! Thank you for having me,” posted Al-Zuhair.

The model closed a segment of the show in an ensemble that captured the collection’s nod to both elegant simplicity and bold form.

She wore a black midi skirt with a structured blazer top with cutout detail at the back, cinched at the waist with a wide belt. The look was completed with a wide-brimmed hat that added a touch of drama.

The Jacquemus presentation, which also acted as the finale of Paris Men’s Fashion Week, wove together confetti-like motifs, geometric forms and a celebration of joie de vivre, encapsulating Jacquemus’ irreverent yet refined vision ahead of the upcoming couture season.

Al-Zuhair, born in Paris to a French mother and Saudi father, has appeared on the runway for renowned fashion houses.

She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.