Saudia partners with Newcastle United and Formula E to craft unique film

The film follows a mysterious racing driver, dressed in Saudia-branded Formula E race attire, on a unique journey starting on board a Saudia aircraft and finishing at St. James Park. (Supplied)
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Updated 09 May 2024
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Saudia partners with Newcastle United and Formula E to craft unique film

  • Film is directed by the former series director of Top Gear and the Grand Tour Phil Churchward
  • Film’s protagonist navigates the GEN3 car around lakes, through a shopping arcade and along the streets of Newcastle before arriving at St. James Park just in time for kick-off

JEDDAH: Saudia has partnered with Newcastle United and Formula E to craft a promotional film.

Commenting on the endeavor, Khaled Tash, group chief marketing officer of Saudia, expressed his excitement, stating: “This film exemplifies Saudia’s commitment to innovation and collaboration. Sport has such a unique power to bring people together and through exciting projects like this we’re committed to bringing fans of both Newcastle United and Formula E closer to the sports they love.”

Jeff Dodds, CEO of Formula E, echoed Khaled’s sentiments, emphasizing the significance of this partnership.

“Formula E stands at the forefront of sustainable innovation and so we’re thrilled to work with Saudia and Newcastle United in highlighting our unique and exciting sport. As the wheels of Formula E race alongside the iconic wings of Saudia and the passionate spirit of Newcastle United, our collaboration showcases the possibilities for when organizations come together with a shared vision,” he said.

Peter Silverstone, chief commercial officer of Newcastle United, hailed the collaboration.

“Newcastle United provides the perfect platform for Saudia to engage with sports fans around the world. This Formula E collaboration shows how we can elevate the airline’s presence across different sectors,” he said.

“Newcastle United has a global following in all of the markets that Formula E is taking its race meetings to, whether it’s the Middle East, North America, or Asia. Our supporters will love seeing this video.

“It not only highlights the football club and our ambition to engage with supporters around the world, it also showcases the north-east of England and how special this part of the world really is,” he added.

The film is directed by the former series director of Top Gear and the Grand Tour Phil Churchward.

Director of photography Ben Joiner, known for his work on the race sequences for Rush, and professional driver Nikki Faulkner, who has featured in Hollywood movies such as Mission Impossible and Gran Turismo, also worked on the film.

The film follows a mysterious racing driver, dressed in Saudia-branded Formula E race attire, on a unique journey starting on board a Saudia aircraft and finishing at St. James Park.

The adventure, featuring 100 Newcastle United fans and three Premier League footballers, takes viewers through eight distinct locations as the film’s protagonist expertly navigates the GEN3 car around serene lakes, through a shopping arcade in Newcastle city center and around scenic urban roads to arrive at St. James Park just in time for kick-off.


Al-Ahli hand Al-Nassr first defeat of SPL campaign in Jeddah thriller

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Al-Ahli hand Al-Nassr first defeat of SPL campaign in Jeddah thriller

  • Ronaldo fluffs his lines as league leaders beaten 3-2
  • Win strengthens Al-Ahli’s hold on 4th place, just 6 points off top

RIYADH: Al-Ahli beat Al-Nassr 3-2 in a Saudi Pro League thriller in Jeddah on Friday night, handing Cristiano Ronaldo’s charges their first league defeat of the season.

Al-Ahli made a blistering start, needing just 59 seconds to threaten the Al-Nassr goal. Nawaf Al-Aqidi saved Wenderson Galeno’s initial effort before Matheus Goncalves blazed the rebound over the bar.

The hosts remained on the front foot, repeatedly exploiting the space behind right-back Sultan Al-Ghannam. That approach paid dividends in the seventh minute, when Galeno broke into space and squared the ball to Ivan Toney, who finished calmly to open the scoring.

Al-Ahli continued to target the same channel, with Galeno again involved as he laid the ball off to Ali Majrashi, whose effort drifted inches wide of the post.

Majrashi redeemed himself minutes later when a long ball, combined with a clever run from Toney, broke the Al-Nassr offside trap. The English striker confidently finished past Al-Aqidi in the 20th minute for his second goal of the night and his eighth of the league campaign.

By the half-hour mark, Al-Ahli were firmly in control, with Al-Nassr struggling to create any clear chances. That changed in the 30th minute when a bold long-range effort from center back Abdulelah Al-Amri was mishandled by goalkeeper Abdulrahman Al-Sanbi, allowing the visitors to pull one back.

Momentum swung in Al-Nassr’s favor, although Saad Al-Nasser denied Feras Al-Brikan a potential third goal for Al-Ahli with a brave slide tackle on the edge of the six-yard box.

That missed opportunity proved costly, when on the brink of halftime Al-Amri rose highest to head home the equalizer.

Stoppage time brought further drama, as Al-Nassr went close at one end before Al-Ahli launched a swift counterattack and found Toney inside the box. The former Brentford striker struck the post to cap a thrilling first half.

The intensity was maintained in the second half, but it was Al-Ahli who regained the upper hand. A corner delivered to the far post in the 54th minute was met by Toney, who cleverly flicked the ball back into the danger area with his heel for Merih Demiral to score.

Al-Nassr were handed a golden opportunity to equalize just after the hour when Ronaldo found space in front of goal. But the league’s joint top scorer stumbled as he attempted to control the ball and the chance went begging.

Al-Ahli held firm through to the final whistle, although tempers flared deep into stoppage time.

Majrashi was shown a red card following a late scuffle, while Al-Nassr were also reduced to 10 when Nawaf Bu Washl was dismissed for denying Saleh Abou Al-Shamat a clear goalscoring opportunity as the last defender.

Elsewhere in the league, Georginio Wijnaldum inspired Al-Ettifaq to their fifth victory of the season with his second consecutive brace.

The Dutch midfielder opened the scoring in the 54th minute before converting from the spot in the 76th, leading The Commandos to a 2-0 win over Al-Okhdood and lifting them temporarily into seventh place on 19 points.

In the day’s third fixture, Samir Caetano’s stoppage-time equalizer earned Al-Najma their second point of the season in a dramatic 2-2 draw against Al-Khaleej.

The SPL action resumes on Saturday, with Al-Fateh hosting Al-Shabab, followed by Al-Fayha against Al-Kholood and Al-Ittihad versus Al-Taawoun.