Viewers in Saudi Arabia and UAE say YouTube ads are trustworthy and relevant

More than half of MENA viewers said YouTube enables them to find the exact content they want at any given time. (Supplied)
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Updated 10 February 2024
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Viewers in Saudi Arabia and UAE say YouTube ads are trustworthy and relevant

  • 84 percent of people surveyed in Saudi Arabia and 83 percent in the UAE say adverts on YouTube are personally relevant to them
  • 80 percent of those polled in the Middle East and North Africa say they are happy to watch ads to support the creators of content they enjoy

DUBAI: Viewers in Saudi Arabia and the UAE prefer YouTube as a video-streaming platform because it allows them to access short- and long-form content in one place, a survey found.

Research commissioned by YouTube parent company Google, and carried out by Kantar and MTM in 2023, also revealed that 84 percent of those surveyed in Saudi Arabia and 83 percent in the UAE found adverts in YouTube videos to be personally relevant to them. More than 83 percent in both countries believed the advertising on the platform was trustworthy.

Most YouTube viewers did not seem to mind having to watch ads, with 80 percent of those polled in the Middle East and North Africa region saying they were happy to do so to support the creators of content they enjoy.

More than half (53 percent) of MENA viewers said YouTube enables them to find the exact content they want at any given time, which ranked the platform first among its rivals in this regard, and significantly higher than traditional TV.

“We want to make sure that YouTube is the best video-streaming platform … a place where our community of creators, advertisers and partners in the Middle East & North Africa can thrive and engage,” Tarek Amin, YouTube’s director in MENA, told Arab News.

“This is why we invest heavily in technologies and tools that serve them, including AI-powered advertising tools to reach the most relevant audience, and insights to help creators grow their business on YouTube.”


Israeli strike kills 3 journalists in Gaza, as media watchdog reports near-record number in jail

Updated 21 January 2026
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Israeli strike kills 3 journalists in Gaza, as media watchdog reports near-record number in jail

  • Mohammed Salah Qashta, Abdul Raouf Shaat and Anas Ghneim were using a drone camera to document aid distribution when a vehicle was targeted
  • Deaths coincide with publication of a Committee to Protect Journalists report that reveals 330 journalists are imprisoned worldwide

LONDON: An Israeli airstrike killed three journalists in Gaza on Wednesday, the territory’s civil defense agency said. Their deaths came as a report revealed the number of journalists imprisoned worldwide remains close to a record high.

The agency said the bodies of Mohammed Salah Qashta, Abdul Raouf Shaat and Anas Ghneim were taken to Al-Aqsa Martyrs Hospital in Deir Al-Balah following the airstrike in Al-Zahra, southwest of Gaza City.

Shaat had regularly contributed photographs and video footage to Agence France-Presse, though he was not on assignment at the time, the news agency said.

The Israeli military said its troops had identified “several suspects who operated a drone affiliated with Hamas” in central Gaza and attacked them because of the threat they posed. The details were under review, it added.

An eyewitness said the journalists were using a drone to document the distribution of aid by the Egyptian Relief Committee in the Gaza Strip when a strike hit one of the committee’s vehicles.

“A vehicle belonging to the Egyptian Committee was targeted during a humanitarian mission, resulting in the martyrdom of three individuals,” said Mohammed Mansour, a spokesperson for the organization.

All vehicles belonging to the committee bear its logo, he added, and he accused Israeli soldiers of “criminally” targeting the vehicle.

Meanwhile, a newly published report by the Committee to Protect Journalists stated that as of Dec. 1, 2025, 330 journalists were imprisoned worldwide, down from a record 384 at the end of 2024 but still close to historic highs.

Israel, which is holding 29 journalists, all of them Palestinians, ranked third on the list of countries with the most detained media workers, after China (50) and Myanmar (30). Nearly one in five jailed journalists reported they had been subjected to torture or beatings.

“Autocracies and democracies alike are locking up journalists to quash dissent and stifle independent reporting,” the committee’s CEO, Jodie Ginsberg, said.

The Hamas-run health ministry in Gaza said Israeli forces had killed at least 466 Palestinians since the ceasefire agreement took effect in November. The Committee to Protect Journalists reported that 127 journalists and other media workers were killed in the course of their work during 2025, the vast majority of them in Gaza.

* With agencies