Startup Wrap – UAE firms lead this week’s venture activity

Maintaining its position as a dominant force in the MENA region, fintech captured a significant 36 percent of all funding and accounted for 23 percent of the total deal count in the first three quarters of 2023. (Reuters)
Short Url
Updated 25 November 2023
Follow

Startup Wrap – UAE firms lead this week’s venture activity

  • Wamda Capital takes part in a $4.7 million seed funding round for Turkiye-based health tech startup Salu

CAIRO: A flurry of investment deals flourished throughout the Middle East region, with UAE-based venture capitals landing a handful of transactions across multiple sectors.

In a significant move underscoring the growing interest in health technology, Dubai- headquartered Wamda Capital has participated in a $4.7 million seed funding round for the Turkey-based health tech startup Salus.  

This round marks a milestone for the firm, gathering notable investors in its mission to revolutionize corporate mental health services.




Operating in over 45 countries including Saudi Arabia, HotDesk will aim to support XSPACE’s debut in Riyadh via a technical integration partnership. (Supplied)

Northzone led the investment round, with contributions from 500 Emerging Europe, Pitchdrive, and Is Bank’s CVC arm, Collective Spark.  

The round also saw participation from a line-up of angel investors, including Fırat Ileri of Hummingbird Ventures, Adam Anders from Anterra Capital, and Inanc Balci of Crestone VC and Lazada.  

Additional investors include Egem Eraslan of Midas, Can Yucaoglu of MAP Investment, Kivanc Semen of Dataguard, and Mehmet Yilmaz and Joshua Cornelius of Freeletics and Zavvy.

Founded in 2022 by Alperen Adikti and Dincer Karaduman, Salus offers an array of services, including therapy and coaching sessions, along with self-care content, tailored to meet the needs of the corporate environment.




Alperen Adikti, Salus cofounder and CEO

“Closing one of the largest seed rounds ever raised by a Turkish startup just 16 months post-founding, amidst a challenging macroeconomic climate, is not just a milestone – it’s a testament to the urgent need and belief in Salus’ mission. We are excited and ready to propel forward with the support of our exceptional investors and partners,” Adikti said.

The newly acquired capital is earmarked for three areas of expansion. Salus plans to broaden its clinical network significantly, allowing for more extensive and varied mental health support.  

Closing one of the largest seed rounds ever raised by a Turkish startup is a testament to the urgent need and belief in Salus’ mission. We are excited and ready to propel forward with the support of our exceptional investors and partners.

Alperen Adikti, Salus cofounder and CEO

A focus will also be placed on enhancing the user experience, as well as scaling its business-to-business operations, aiming to establish itself as a leader in corporate mental health solutions.

UAE’s Your Compass joins investors in Fork N Knife’s $800k seed round

UAE-based investment firm Your Compass has joined a cohort of Middle Eastern and global investors in Turkey-headquartered cloud kitchen operator Fork N Knife’s recent seed funding round, which successfully raised $800,000.




Established in 2022 by Nasr Aldin and Mohamed Haroun, Fork N Knife specializes in assisting restaurants in enhancing their delivery services while minimizing investment costs.

Founded in 2022 by Yassir Nasr-Aldin, Fork N Knife promotes a cooking-as-a-service model, which enables restaurants and food enthusiasts to launch and expand their own businesses with zero initial capital.  

This model not only reduces entry barriers for aspiring food entrepreneurs but also paves the way for creative culinary concepts to flourish without the typical financial constraints of starting a food business.

“Throughout my eight-year journey in cloud kitchens, witnessing the evolving stages of the industry, it became evident that the cloud kitchen business domain needed a unique model to solve the real challenges faced by restaurant owners. Instead of reducing fixed costs, as is common in cloud kitchens, we completely eliminated them,” Nasr-Aldin said.




The growth of the startups in our VBs is a testament to the collaborative efforts between our founders and venture building experts, says Awad Makkawi, Director of Venture Building at Modus

With the fresh infusion of capital, Fork N Knife has ambitious plans to broaden its geographical footprint. The startup is eyeing strategic entry into the African and European markets, aiming to capitalize on the opportunities in these regions for cloud kitchen services.  

This expansion is expected to significantly amplify Fork N Knife’s impact on the global food service landscape.

Modus Capital launches 8 startups with $2.8m investment

In a significant boost to the startup ecosystem, UAE-based Modus Capital has unveiled the launch of eight new startups, marking a substantial $2.8 million investment across these ventures.  

This initiative is part of Modus Capital’s ambitious venture builder program, which is set to foster innovation and entrepreneurship in the region.

The startups making their debut under this program include JamaliBox, MDBX, and Monet, as well as Oscar, Seva, Sindbad.

Stornest and Your Social Smile are the other two companies involved.

Each venture, with its unique business model and market approach, is poised to make a significant impact in their respective industries.

Modus Capital operates a comprehensive network of venture builders, underpinned by a $50 million Venture Builder Fund.  

“The growth of the startups in our VBs is a testament to the collaborative efforts between our founders and venture building experts. With the foundation set, I’m confident that their missions and products will resonate with customers and potential investors, paving the way for further success and funding,” Awad Makkawi, director of Venture Building at Modus, said.

This network spans across key regional hubs including Abu Dhabi, Riyadh, and Cairo, reflecting Modus Capital’s commitment to nurturing startups in diverse markets.

The venture-building approach of Modus Capital involves an intensive nine-month program designed to empower both established and emerging founders.  

This program goes beyond financial support, encompassing a spectrum of non-financial offerings such as mentorship, access to critical networking opportunities, and other valuable resources.

UAE’s proptech HotDesk partners with XSPACE

UAE’s flexible workspace solution HotDesk announced a partnership with Saudi Arabia’s XSPACE in an effort to boost the Kingdom’s market.

Operating in over 45 countries including Saudi Arabia, HotDesk will aim to support XSPACE’s debut in Riyadh via a technical integration partnership.  

The strategic cooperation will see XSPACE’s locations being built on top of HotDesk’s tech stack, including HotDeskOS for efficient coworking management, HotDesk marketplace for client reach, and integrations with its corporate offerings.

Founded in 2020 by Mohamed Khaled, Hotdesk creates an opportunity for businesses with underutilized workspaces to generate additional revenue by subletting their vacant office space as on-demand workspaces.

MENA fintech sector shows resilience amid a venture slowdown

In the face of a general venture capital slowdown in 2023, the Middle East and North Africa’s fintech sector has demonstrated remarkable resilience, according to MAGNiTT’s latest report.

The analysis shows the sector raised $484 million across 66 deals within the first nine months of the year.

Maintaining its position as a dominant force in the MENA region, fintech captured a significant 36 percent of all funding and accounted for 23 percent of the total deal count in the first three quarters of 2023.  

Despite prevailing economic headwinds, series A valuations in the sector have remained somewhat sustainable, witnessing a slight 2 percent decrease from the highs of 2022.  

However, seed-stage valuations have experienced a more pronounced year-on-year decline of 20 percent.

Additionally, the fintech sector in the MENA region saw a notable increase in merger and acquisition activities, with a 29 percent year-on-year rise in exits recorded by September 2023. The UAE has emerged as a key player, leading the region in these activities.

Egypt’s sports marketplace WayUp Sports raises seed round

Egypt-based sports marketplace WayUp Sports raised a seed funding round for an undisclosed amount led by Beltone Venture Capital and Index Sports Fund.

Launched in 2021, WayUp has over 70 local and international brands on its platform.  

The company aims to utilize the capital to expedite the launch of its private brand, fuel regional expansion, and enhance user experience.

 


Vision 2030 propelling Saudi Arabia’s global reputation

Updated 11 sec ago
Follow

Vision 2030 propelling Saudi Arabia’s global reputation

  • Bold initiatives are positioning the Kingdom as a regional trailblazer in sustainability

RIYADH: Saudi Arabia’s Vision 2030 program, aimed at revolutionizing the Kingdom’s economic and social landscape, has propelled the nation’s global reputation on a large scale, experts told Arab News. 

Launched in 2016, the program is a comprehensive guide to position Saudi Arabia as a powerhouse of business, tourism and non-oil activities, both regionally and globally. 

Speaking to Arab News, Thomas Kuruvilla, managing partner of Arthur D. Little Middle East & India, said that Saudi Arabia’s Vision 2030 is the cornerstone of the Kingdom’s transformation driving diversification, investment in non-oil sectors, and reshaping its global reputation. 

“Vision 2030 is not an end point but a launchpad. The foundations being laid today from renewable energy, automotive, and tourism to digital infrastructure and advanced industries are designed to endure and evolve well beyond 2030. The Kingdom’s leadership has already signaled that future frameworks will build on this momentum, ensuring that transformation continues into the decades ahead,” said Kuruvilla. 

He added: “Vision 2030 has firmly established Saudi Arabia as a reforming nation on the world stage. Saudi Arabia is creating an economic and social model that looks past 2030, one that aims to deliver sustainable growth, global competitiveness, and opportunity for generations to come.” 

Elie Farhat, chief of external affairs for Georgetown University’s McDonough School of Business espoused similar views and said Saudi Arabia has actively courted foreign investment, tourism, and partnerships with global universities and businesses. 

“Saudi Arabia has become a market and society that is perceived as both investable and engaging. International organizations are setting up regional headquarters in Riyadh, universities are establishing partnerships, and businesses now openly discuss Saudi Arabia as a gateway to the future of the Middle East,” said Farhat. 

In October, Saudi Arabia’s Investment Minister Khalid Al-Falih, while speaking at the Fortune Global Forum Conference in Riyadh, said the Vision 2030 program is progressing steadily, with 85 percent of the targets outlined in the initiative completed or on track by the end of 2024. 

Al-Falih also added that the number of international firms licensed to establish their regional headquarters in Riyadh has reached 675.

The regional HQ program offers a 30-year corporate tax exemption, withholding tax relief, and regulatory support, reflecting efforts to position the Kingdom as a regional business hub and attract multinational corporations to the capital.

Some of the noted firms that have established regional bases in Riyadh include Northern Trust, IHG Hotels & Resorts, PwC, and Deloitte. Laura Hernandez Gonzalez, managing director of Globant for the Middle East and North Africa, said Vision 2030 has turned diversification from an aspiration into a reality, adding that programs like the regional HQ initiative and the transformation of Riyadh into a true financial hub are convincing multinationals to set up real operations, not just representative offices.

“From the technology side, the Kingdom’s commitment to AI, cloud, and sovereign digital infrastructure is equally important. It signals not only ambition, but the capacity to build future-ready capabilities at scale,” said Gonzalez. 

She added: “This is how the Kingdom is changing global perceptions: from an energy powerhouse to a hub of innovation, capital and talent.” 

Earlier in December, Rachid Boulaouine, Middle East and Saudi Arabia director at Business France, told Al-Eqtisadiah that French companies operating in Saudi Arabia are expected to increase by 30 percent to 40 percent as more small and medium-sized enterprises move to establish a presence in the Kingdom. 

The changing global image

Kuruvilla said that Saudi Arabia’s pivot toward renewable energy and sustainability is not just symbolic, but it represents a decisive strategic shift in the Kingdom’s development model. 

Bolstering renewable energy capacity is critical for Saudi Arabia as it aims to generate 130 gigawatts of clean energy by 2030 and achieve net-zero emissions by 2060.

Kuruvilla said that flagship projects such as Neom — a futuristic city designed to run entirely on renewable energy — and the world’s largest green hydrogen plant highlight Saudi Arabia’s determination to lead in climate innovation. 

This is how the Kingdom is changing global perceptions: from an energy powerhouse to a hub of innovation, capital and talent.

Laura Hernandez Gonzalez, managing director of Globant for the Middle East and North Africa

“These initiatives are positioning the Kingdom as a regional trailblazer in sustainability and earning recognition as a nation “at the forefront of the clean-energy revolution,” with few global peers matching its scale and ambition,” said the Arthur D. Little official. 

He added: “Such bold moves are strengthening Saudi Arabia’s standing among international partners that prioritize climate action, demonstrating alignment with global sustainability imperatives rather than resistance.” 

According to Farhat, it is the young generation in Saudi Arabia guided by Vision who are playing a crucial role in elevating the Kingdom’s global reputation. 

“Saudis — particularly younger generations — have opened up to the world with a readiness to learn, build, and lead for 2030. The world, in turn, has opened up to Saudi Arabia, seeing it as a dynamic partner to invest in,” said Farhat. 

Saudi Arabia’s tourism growth

Gonzalez said that the global narrative about Saudi Arabia has shifted decisively, with international travelers increasingly considering the Kingdom as a favorite destination. 

She added that the growth in tourism numbers is one of the clearest proof points that Vision 2030 is delivering, also indicating the Kingdom’s growing appeal among the international public. 

“Ranking among the top three globally for growth in international tourist arrivals, surpassing 100 million visits in 2023, and contributing over 10 percent of the gross domestic product in 2025 are extraordinary achievements in such a short period,” said Gonzalez. 

She added: “Today, when I speak with investors, partners, or peers, Saudi Arabia is framed around opportunity, innovation, and delivery.” 

Kuruvilla said that the growth in tourism has signaled to the world that Saudi Arabia is no longer just an oil-rich nation, but a fast-emerging must-visit destination. 

HIGHLIGHT

The regional HQ program offers a 30-year corporate tax exemption, withholding tax relief, and regulatory support, reflecting efforts to position the Kingdom as a regional business hub and attract multinational corporations to the capital.

The Arthur D. Little official added that media coverage has reinforced this narrative, with tourism and entertainment mentions up 60 percent in 2024, underscoring the Kingdom’s growing appeal to global travelers. 

“International surveys echo this sentiment: a recent multi-country poll found 59 percent of respondents were interested in visiting Saudi Arabia — a figure unimaginable only a decade ago,” said Kuruvilla. 

Saudi Arabia passed its 2030 target of 100 million visitors in 2023, and the following year it welcomed 115.9 million tourists.

Having already reached its goal, the Kingdom raised its target to 150 million annual visitors by 2030.

In November, the Saudi Conventions and Exhibitions General Authority announced record growth in the Kingdom’s business events infrastructure, reporting a 32 percent year-on-year increase in capacity across 923 accredited venues.

The authority added that this expansion reflects significant investment aligned with Vision 2030’s tourism and event sector priorities, driving a 320 percent increase in exhibition space since 2018 to a total of 300,520 sq. meters.

Sports and technology

According to Kuruvilla, Saudi Arabia is cultivating an image as a global hub for business, technology, and innovation by hosting high-profile international events like the Future Investment Initiative, the LEAP tech conference, and the World Defense Show. 

He said that these events draw thousands of investors, entrepreneurs, and industry leaders to the Kingdom, showcasing opportunities beyond oil. 

“The cumulative effect of these marquee gatherings and the establishment of such innovation-driving entities is a narrative that Saudi Arabia is open for business and eager to lead in future industries – a notable departure from its old image of insularity,” said Kuruvilla. 

He added: “These gatherings are translating into tangible partnerships and long-term investment opportunities, solidifying Saudi Arabia’s reputation as a hub for innovation and global business exchange.” 

According to Gonzalez, events like FII and LEAP in Saudi Arabia prove the Kingdom’s execution capacity, as well as showing the nation’s capability to “convene the world, compress partnership cycles, and set the agenda on innovation, defense, and finance.” 

Highlighting the importance of sporting events, Kuruvilla told Arab News that sports have become a cornerstone of Saudi Arabia’s effort to bolster its global reputation. 

“From hosting Formula 1 races and high-profile boxing matches to purchasing stakes in English Premier League football clubs, the Kingdom has invested heavily in sports as an avenue for soft power. The pinnacle of this strategy is Saudi Arabia securing the rights to host the 2034 FIFA World Cup — a coup that instantly thrusts the country into the international spotlight,” said Kuruvilla. 

Adding to this momentum, Saudi Arabia has also positioned itself at the forefront of digital sports by hosting the Esports World Cup in Riyadh in 2024 and 2025, with record-breaking prize pools and participation from the world’s top gaming titles. 

“By associating with beloved sports and athletes, Saudi Arabia is effectively rebranding itself, especially to younger global audiences, as a vibrant and welcoming destination. Superstars like Cristiano Ronaldo playing for Saudi clubs – and posting about life in the Kingdom – further humanize Saudi Arabia’s image abroad,” added the Arthur D. Little official.