RIYADH: The Saudi Culinary Arts Commission, in collaboration with the Saudi Conventions and Exhibitions General Authority, has unveiled its plans to host the Sirha Exhibition in Arabic in Riyadh from Oct. 1 to Oct. 3 next year.
This event, which has attracted international acclaim, holds a special place as one of the most prestigious and extensive exhibitions dedicated to food services and the hospitality industry.
It marks two decades of excellence since its inception and features prestigious international culinary competitions, including the World Cup of Pastry “Bocos D’or.”
The Arabic version of the Sirha event promises to be a culinary extravaganza, with 350 exhibitors showcasing a diverse array of food products, equipment, bakeries, confectioneries, coffee, and more.
The event is structured around three key areas, each offering a different experience to visitors.
The Sirha forum will serve as a platform for engaging dialogues with experts and professionals from the food and beverage sector.
The Sirha masters will host specialized workshops that offer an enticing fusion of local and international cuisines while the entrepreneurship zone is set to spark innovation and foster new business ventures in the Middle East’s thriving exhibition market.
The exhibition, renowned as a global culinary hub, is traditionally held in Lyon, France, every two years. It plays a pivotal role in presenting the latest updates from global companies specializing in pastries, home decor, baking, beverages, cooking equipment, and the culinary arts in the hotel industry.
The Culinary Arts Commission’s initiative to host the Arabic version of the Sirha event alignms with Saudi Arabia’s Vision 2030, aimed at bolstering the nation’s contributions to the arts and culture.
