Saudi Arabia’s MBC Group launches ‘Sukkar’ film with much fanfare in Riyadh

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In a conversation with Arab News, Heba Mashari Hamada described “Sukkar” as a “unique singing performance”. (Supplied)
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In a conversation with Arab News, Heba Mashari Hamada described “Sukkar” as a “unique singing performance”. (Supplied)
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Updated 12 October 2023
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Saudi Arabia’s MBC Group launches ‘Sukkar’ film with much fanfare in Riyadh

  • Adaptation of 1912 epistolary novel “Daddy-Long-Legs,’ features young children fighting harsh social conditions

RIYADH: Following its successful premiere in Cairo and Dubai, the movie “Sukkar” was launched with much fanfare by Saudi Arabia’s MBC Group in Riyadh on Wednesday night, attended by cast members, journalists and leading figures from the film industry.

The celebration was held at Muvi Cinemas – Boulevard Riyadh City, with the stars interacting with fans and posing for photographs before the screening.

The movie is an adaptation of the well-known 1912 epistolary novel “Daddy-Long-Legs,” which was made into a successful film starring Fred Astaire in 1955.

It revolves around the diaries of a group of children and teenagers who live in an orphanage and cooperate to face their difficult life circumstances under the harsh management of their orphanage boss, Ratiba.

One of the stars of the movie is Saudi Arabian actress Hajar Mohammed, who plays Tina, a quiet girl who gets into trouble in the effort to pursue a better life within the orphanage.

“This is my first time participating in a big movie like this and since it’s my first time, seeing such a huge crowd lining up to watch the movie makes me very happy, and I hope this is not my last time,” Mohammed told Arab News.

“I can’t describe the happiness that I am feeling, so thanks to everyone who participated in making the dream come true.”

Moataz Hisham, the Egyptian star who portrays Tarik, an ambitious footballer with dreams of becoming famous one day, was thrilled to visit Riyadh for the first time.

“I am very happy that we are premiering this movie in Riyadh, and I am happy to see the huge audience who appeared today to watch the movie.”  

The movie features an impressive ensemble cast including Yasmina El-Abd, Hajar Mohammad, Wedeema Ahmed, Maria Jumaah, Moataz Hisham, Mohammad Al-Harbi, Bavly Remon, and the talents of twins Abdullah and Omar Khaled. It also showcases original songs written by Hamada and is scored by the accomplished Egyptian composer Ehad Abdel Wahed.

Heba Mashari Hamada, the scriptwriter and composer behind the original lyrics of “Sukkar,” envisions the film to deeply resonate with children.

In a conversation with Arab News, Hamada described “Sukkar” as a “unique singing performance” meticulously crafted to provide a “safe and memorable experience for children,” distinguished by its superior quality and unique standards.

“I hope it brings immense joy to both the children and their parents, etching a positive imprint on their future memories,” she said.

Emirati actress Wadeema Ahmed, portraying Najma in the movie, shared her excitement about being in Riyadh.

“One of the biggest challenges during the filming of the musical was the location difference — filming was in Egypt while I’m based in the Emirates,” she explained.

“So, there was a lot of traveling back and forth, but in the end, it was definitely worth it.”

Every filming location, from the orphanage and Fruto Palace to the city and sewage channels, was meticulously developed. All the decorations used in the film are equally distinctive, designed exclusively for this project.

The film was brought to life by MBC Studios with support from Egypt’s Aroma Productions, and distributed by Beirut’s Empire Entertainment.


Media ministry’s Konoz wins 6 gold awards

The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. (@KonozSA
Updated 23 January 2026
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Media ministry’s Konoz wins 6 gold awards

  • “The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields

RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”

Awards were given for documentary, film, editing, informational, cinematography and directing.

With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.

“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.

The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.

To date, the documentary has surpassed 10 million views across various platforms.

The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.