‘Marvel Universe Live!’ brings ‘mind-blowing’ superhero show to Jeddah

1 / 5
Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close in Jeddah. (Supplied)
2 / 5
Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close in Jeddah. (Supplied)
3 / 5
Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close in Jeddah. (Supplied)
4 / 5
Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close in Jeddah. (Supplied)
5 / 5
Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close in Jeddah. (Supplied)
Short Url
Updated 01 October 2023
Follow

‘Marvel Universe Live!’ brings ‘mind-blowing’ superhero show to Jeddah

  • Featuring all-star lineup of Marvel superheroes, the show’s tour manager gives insight into behind-the-scenes efforts

JEDDAH: Saudi fans of the Marvel superheroes will soon be able to see some of their favorite characters up close and in action in Jeddah.

As part of the Jeddah Events Calendar, “Marvel Universe Live!” shows are being staged until Oct. 20 at King Abdullah Sports City Hall, one of the stops on the production’s world tour.

Visitors can look forward to witnessing their favorite superheroes come to life on stage, accompanied by captivating audio effects and stunning visual displays.

The show boasts an all-star lineup of iconic characters, including Iron Man, Captain America, Spider-Man, the Incredible Hulk, Thor, Black Widow, Star-Lord, Rocket, Gamora and Groot. Audiences can enjoy an extraordinary spectacle as these mighty heroes showcase their remarkable powers and abilities, uniting in a heroic battle against formidable villains.

Adrian Baez, the tour manager for “Marvel Universe Live!,” spoke to Arab News and shared insights about the creation of this live-action experience featuring Marvel superheroes.

When asked about the inspiration behind the show, Baez said: “Seeing how much of an impact the Marvel characters have on people worldwide and the success of the Marvel Cinematic Universe in creating emotionally engaging storylines, Feld Entertainment wanted to take it a step further. We aimed to bring these beloved characters to life in an original, action-packed story that stays true to the comic books.

“Feld Entertainment is a leading producer of family entertainment and has a great relationship with the parent company of Disney. Taking on this endeavor just made sense so we can bring more entertainment opportunities to more audience members,” he added.

To ensure an authentic portrayal of the Marvel characters, Baez revealed the extensive training and preparation the performers undergo.

“The performer athletes go through an extensive training workshop where they become conditioned to perform various stunts such as stage combat fighting, swordsmanship, fire handling, and aerial work,” he explained.

“Additionally, they receive character development opportunities to personify the Marvel superheroes and villains that fans recognize from the Marvel Cinematic Universe, animated shows, and comic books. This year, we had rehearsals for a total of about 15 weeks. We had our initial rehearsals from April to July in the US and then continued our rehearsals at the beginning of September leading up to our grand re-opening in Jeddah.”

The production incorporates special effects, stunts, and choreography to create an immersive experience for the audience. Baez noted: “From the moment audiences enter the venue, we immerse them into the world of ‘Marvel Universe Live!’ Our goal is to transport guests and evoke their childhood memories. Everything featured in our production stays true to the character storylines, incorporating elements such as motorcycle riding, fire handling, aerial silk performance, lasers, and indoor pyrotechnics.”

Coordinating such a large-scale production comes with its challenges: “Staffing the management team and technical stagehands to relaunch this enormous production was a task. Fortunately, with the support of an amazing team, we have been able to tackle these challenges as they arise,” he added.

Baez further highlighted the magnitude of the production, with over 40 performers, 41 stagehands, and numerous equipment containers that require meticulous loading and unloading.

Speaking on his excitement about the opportunity to present the show in Saudi Arabia, Baez expressed gratitude for the Kingdom’s vision in welcoming more entertainment opportunities. “We all have enjoyed our time thus far and have been overwhelmed by the hospitality and warm welcome that we have received. It has been a unique experience, especially visiting places like Old Jeddah,” he said.

Baez hopes that the audience takes away a sense of excitement and cherished memories from their “Marvel Universe Live!” experience.

“This show brings nostalgia and childhood memories back to the surface. I hope audiences appreciate seeing their favorite Marvel superheroes or villains live and in person,” he said.

Baez added that he hopes to hold similar shows in the Kingdom, considering the success of “Marvel Universe Live!” in Saudi Arabia.

“Feld Entertainment looks forward to bringing more productions here in the future,” he said.

Yousuf and Hamza, two enthusiastic young attendees of “Marvel Universe Live!,” could not contain their excitement after the show. Yousuf exclaimed: “Wow! It was like all my favorite superheroes came to life right before my eyes! The stunts and special effects were mind-blowing. I felt like I was part of the action!”

Hamza added: “I loved seeing Spider-Man swing through the air and Captain America’s epic shield throws. This show was the best thing ever! We want to see it again!”

Another thrilled attendee, Hanouf Fahad, shared her excitement: “Attending ‘Marvel Universe Live!’ was an absolute blast! The action-packed performances, stunning special effects, and incredible stunts made me feel like I was a part of the Marvel world. The smooth transitions during the show made it feel like I was watching an international and professional live production. Moreover, it brought back childhood memories.”

As “Marvel Universe Live!” continues to captivate Jeddah’s audiences until Oct. 20, this action-packed production promises an unforgettable experience for fans of all ages. Book your tickets through the Saudi Events app and share your experience using the hashtag #MarvelUniverseLive.


Saudi hospitality boom sparks innovation beyond the plate

Chefs at Julien prepare meals to pair with Diageo drinks. (AN photo by Basmah Albasrawi)
Updated 11 January 2026
Follow

Saudi hospitality boom sparks innovation beyond the plate

  • At the Four Seasons Riyadh, Diageo hosted a private tasting at Tonic Bar followed by a 10-course dinner at Julien
  • Dinner at Julien paired dishes with drinks made using Tanqueray 0.0, Captain Morgan 0.0, and Guinness 0.0

RIYADH: As restaurants and hotels in Saudi Arabia refine their culinary identities, beverages are increasingly being treated as crafted experiences in their own right, shaped by technique and intention.

At the Four Seasons Riyadh, Diageo hosted a private tasting at Tonic Bar followed by a 10-course dinner at Julien, offering a snapshot of how this evolution is beginning to take shape, as international players and local venues test new approaches to pairing and presentation. 

Speaking to Arab News, Nick Rees, marketing director of Diageo MENA, pointed to the rapid growth of the nonalcoholic segment globally and in the region: “There’s a far faster growing percentage of it (the industry) is non-alcohol … There (are) trends globally … A lot of it will be pointed to wellness, mindful drinking.”

Rees said that Saudi Arabia’s fast-developing culinary and hospitality scene calls for beverages that match the level of excellence seen in kitchens across the Kingdom.

“It’s kind of the lack of choices and that’s where we want to be able to provide people the option, and people here absolutely have the same kind of talent and desire as their counterparts behind the kitchen,” he said.

“That’s where our role is to give people the kind of core ingredients for them to be able to work with … we have many more brands that we would love to introduce to the Kingdom.”

The dinner at Julien paired dishes with drinks made using Tanqueray 0.0, Captain Morgan 0.0, and Guinness 0.0, offering a glimpse into the range of styles Diageo is bringing to the market.

Flavor profiles ranged from light and refreshing combinations with cucumber and capers brine to richer, malt-forward blends, each designed to complement the accompanying dishes, from ravioli to black cod. 

Rees emphasized that pairing food with thoughtfully crafted beverages is becoming an essential part of the hospitality experience. 

“In the Kingdom, we’re looking at giving people the experience that currently is not available to them because I know for sure that the kind of quality and expertise and craftsmanship that can go into creating some of these drinks is absolutely as exciting as the work that the chefs would do with their food,” he said.

Anthony Abou Haider, head of Gulf at Diageo, said the company sees long-term potential in Saudi Arabia’s hospitality sector. 

“It’s such an opportunity to be a part of this transformation journey,” he told Arab News. “We’re not looking for a short-term gain, we’re looking at a very long-term gain here because whatever we do now is building for the future.”