Cosmetics brand Garnier partners with Snapchat to celebrate Saudi National Day

The campaign includes limited-edition Bitmoji merchandise and an augmented reality experience. (Supplied)
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Updated 23 September 2023
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Cosmetics brand Garnier partners with Snapchat to celebrate Saudi National Day

  • Their environmental-themed campaign includes limited-edition Bitmoji merchandise and an augmented reality experience
  • Snapchat users can also design a tote bag and share it for a chance to influence the next Garnier tote design, which will be available at Panda stores

DUBAI: Cosmetics company Garnier is teaming up with Snapchat for new campaign, “Shop Greener Because Saudi Deserves Green,” to celebrate Saudi Arabia’s 93rd National Day on Sept. 23 and encourage people in the Kingdom to choose sustainable beauty products.

The campaign, which runs until Sept. 27, features two exclusive experiences for Snapchat users: limited-edition Bitmoji merchandise that can be unlocked by scanning a QR code on Snapchat, and an immersive augmented reality lens featuring a customizable tote bag.

According to a Snapchat report titled Augmentality Shift, 77 percent of consumers surveyed in the Kingdom agreed that they feel closer to brands or products that offer AR experiences.

“We take pride in collaborating with Garnier Green to help reduce environmental impact through the power of AR, and to raise awareness and catalyze change on environmental issues that can have an even bigger influence to champion real change,” said Mariam Koumaiha, brand strategist at Snap Inc. for the Middle East and North Africa region.

As part of the campaign, Snapchat users are invited to design a tote bag and share it for a chance to influence the next Garnier tote design, which will be available at Panda stores.

Users will also receive a complimentary tote bag with the purchase of any Garnier product, and receive a cashback of SR5 ($1.33) when they return with the reusable tote and buy Garnier products worth at least SR50.

“Garnier’s unwavering commitment to a greener and more sustainable Saudi Arabia has been our driving force for years,” said Ahmed Wagih, general manager of Garnier Middle East’s Consumer Product division.

“As we celebrate Saudi Arabia’s heritage, we also celebrate our shared responsibility towards a greener future.”

Snapchat said it has a monthly addressable audience of 22 million users in Saudi Arabia and reaches 90 percent of people in the country between the ages of 13 and 34.


Media watchdogs condemn Israeli airstrike that killed 3 journalists in Gaza, call for investigation

Updated 22 January 2026
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Media watchdogs condemn Israeli airstrike that killed 3 journalists in Gaza, call for investigation

  • International Press Institute, Committee to Protect Journalists and Reporters Without Borders among organizations demanding urgent action

DUBAI: Media watchdogs including the International Press Institute, the Committee to Protect Journalists and Reporters Without Borders have spoken out against Israel’s treatment of media workers following an airstrike that killed 3 journalists in Gaza on Wednesday.

Those killed were Mohammed Salah Qashta, Abdul Raouf Shaat and Anas Ghneim.

The Israeli military said the attack targeted what it had identified as “several suspects” operating a drone and “affiliated with Hamas.”

According to eyewitnesses, the journalists were using a drone to record aid distribution by the Egyptian Relief Committee when the strike hit one of the committee’s vehicles.

The IPI called for an “immediate and credible investigation” and renewed pressure on the international community to take “concrete actions” to hold Israel accountable.

IPI executive director Scott Griffen said the Israeli government has “failed to credibly investigate attacks on journalists” and that the “international community has failed to hold Israel to account for its pattern of targeting and killing journalists.”

He urged strong action, saying that “it is long past time for the international community to take concrete steps to end the cycle of complete impunity for killings of journalists in Gaza.”

The International Federation of Journalists and the Palestinian Journalists Syndicate also condemned the killings and attacks on journalists, calling for an immediate investigation.

The IFJ appealed to all “combatants in this conflict to do their utmost to safeguard journalists and media professionals,” said IFJ general secretary Anthony Bellanger.

“Media workers in areas of armed conflict must be treated and protected as civilians and allowed to perform their work without interference,” he added.

The PJS said that the direct shelling of the journalists’ vehicle constitutes a war crime and a crime against humanity under international humanitarian law, in violation of the Geneva Conventions and UN resolutions that guarantee the protection of journalists during armed conflicts.

The syndicate called on the International Criminal Court to open “urgent and serious investigations” and to “issue arrest warrants against those responsible for the killing of journalists.”

It also urged the UN and other international organizations to take action “rather than limiting their response to statements of condemnation.”

The CPJ condemned the strike, which took place amid a ceasefire, said regional director Sara Qudah.

“Israel, which possesses advanced technology capable of identifying its targets, has an obligation under international law to protect journalists,” she said.

On Thursday, CPJ and RSF called on the 29 member states of the Media Freedom Coalition, in a joint letter, to take concrete steps toward guaranteeing media access to the Gaza Strip.

The move comes ahead of the Israeli Supreme Court hearing on Jan. 26 that will determine whether the press will have independent access to Gaza.

The signatories asked governments to send official representatives to the Jan. 26 hearing and to prioritize press freedom in their engagement with the new technocratic government, formed under a US-backed plan to govern Gaza.

They also urged states to ensure that the International Stabilization Force applies UN Security Council Resolution 2222, which recognizes journalists as civilians during armed conflict and affirms their right to protection and access.

“The inaction of states around the world encourages censorship and sets a dangerous precedent for other conflicts, to the detriment of civilian populations, humanitarian aid and political decisions based on verified facts,” said RSF director general Thibaut Bruttin.

More than 200 Palestinian journalists and media workers have been killed since the start of the war in October 2023, according to multiple reports.