Saudi Arabia surges toward global cybersecurity leadership

MENA ISC 2023 aims to gather thought leaders from the cybersecurity sector to advance cognitive cybersecurity and artificial intelligence in Saudi Arabia.
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Updated 06 September 2023
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Saudi Arabia surges toward global cybersecurity leadership

Saudi Arabia continues to drive digitization in the public and private sectors, aiming to foster a thriving computerized economy that plays a pivotal role in its future. The Kingdom has a population of 35 million, with internet penetration at an impressive 99 percent and monthly mobile internet data consumption averaging at 37 GB per capita. Given that the estimated global cybersecurity losses to date this year are at a staggering $8.4 trillion and are projected to be $24 trillion by 2027, and cybersthreats ranking as the world’s fourth most significant risk, the need for robust cybersecurity measures has never been more critical.

Over the last few years, Saudi Arabia has made remarkable progress in bolstering its cybersecurity measures, thanks to its highly skilled workforce and adoption of cutting-edge technologies. As a result, the country has successfully minimized the impact of daily cyberattacks. Yet the Kingdom is dedicated to the ambitious goal of developing comprehensive cybersecurity. Achieving this aggressive feat necessitates the utilization of the most advanced technologies, best practices, and methodologies, and the further development of security expertise and awareness of the population.

Driven by this vision to secure its citizens and the nation, Saudi Arabia continues to invest massively to fortify its public, private and corporate entities.

The upcoming Middle East and North Africa Information Security Conference 2023 is centered around the theme of “Cognitive Cyber: Evolution from Reactive to Predictive Cyber Leveraging AI and Emerging Technologies IT, OT and IoT.” The event, which will be held on Sept. 12-13 at Hilton Riyadh Hotel and Residences, will focus on promoting cybersecurity as the fundamental element of several sectors, such as finance, telecommunications, transportation, and energy. With the Kingdom’s steady advance toward digitalization in all economic spheres, evolving the cybersecurity industry has become of paramount importance.

Aligned with the objectives of Saudi Vision 2030, MENA ISC 2023 is joined by Hemaya, a Saudi information security association, which aims to be a leader in the community by raising awareness of the safe use of technology. 

The association, which is the first nonprofit of its kind in Saudi Arabia, uses cybersecurity experts to help raise awareness of information security. Its services range from consultations, training, workshops, campaigns, and most importantly, building partnerships in the public and private sectors.

This year’s conference aims to focus on secure digital transformation, development, and protection of digital infrastructure. It includes devising strategies to safeguard digital assets from cyberattacks and implementing cybersecurity measures to protect private, corporate, and state networks from unauthorized access and systematic cyber-penetration.

The continued advancement of cybersecurity is not only essential for national security but also for the protection of businesses and individuals from the escalating threats of cyberattacks. By fostering a culture of cyber vigilance, implementing proactive measures, and continuously enhancing cybersecurity strategies, Saudi Arabia and the global community can collectively fortify their digital domains for a safer and more secure future.


New NIVEA product ‘Luminous630’ targets uneven skin tone in Saudi Arabia

Updated 25 July 2024
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New NIVEA product ‘Luminous630’ targets uneven skin tone in Saudi Arabia

Global skincare leader NIVEA celebrated the launch of its revolutionary Body Luminous630 Even Skin Tone range in Saudi Arabia. This innovative product empowers Saudi women to embrace their radiant confidence by addressing a common concern — uneven skin tone and stretch marks.

The launch event took place on July 8 in Riyadh. It brought together a gathering of celebrated beauty insiders, influencers like Lojain Omran and Noha Nabil, celebrities, and international entertainment acts. The NIVEA team kicked off the event by sharing their brand heritage and future vision, culminating in the much-anticipated reveal of the NIVEA Body Luminous630 Even Skin Tone range.

Guests were welcomed into a vibrant pre-function area filled with interactive activities and captivating mirror art installations, setting the stage for a truly unique experience. Renowned DJ and violinist Andre Soueid took the stage after that, electrifying the ambiance even further. Guests also enjoyed a live stream screening of the “Boulevard Takeover,” capturing the launch’s real-time excitement.

A thought-provoking discussion panel followed, featuring a lively exchange between skincare expert Dr. Yasmin El-Masri and media personality Suha Nowailaty. Dr. El-Masri, a renowned dermatologist, shared valuable skincare insights, while Nowailaty brought her deep understanding of the multifaceted lives of Saudi women. The speakers engaged in a dynamic conversation about the importance of feeling confident in your skin and explored the latest trends and approaches to achieving an even skin tone. Through partnerships with influential figures like these, NIVEA continues to inspire and nurture the growing confidence of Saudi women.

“We are thrilled to introduce the NIVEA Body Luminous630 range to the Saudi Arabian market,” said Alia Lotfy, head of marketing at NIVEA MENA. “Uneven skin tone is a common concern for many people in the region, and this range offers a powerful and effective way to achieve a radiant, even-looking complexion.”

Following a decade of research, NIVEA developed the patented Luminous630 enzyme. This breakthrough ingredient regulates melanin production and reduces the visibility of dark spots, making it the world’s most effective solution for even skin tone. The NIVEA Body Luminous630 Even Skin Tone range, available in oil serum and cream formats, offers a clinically proven solution for achieving a visibly even skin tone and stretch marks reduction.


SAB, HSBC forge strategic partnership to drive financial innovation in the Kingdom

Updated 24 July 2024
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SAB, HSBC forge strategic partnership to drive financial innovation in the Kingdom

Saudi Awwal Bank, a leading bank in the Kingdom of Saudi Arabia, has signed a Memorandum of Understanding with HSBC, one of the world’s largest banking and financial services organizations, to strengthen their collaboration to accelerate financial innovation.

This strategic alliance comes as Saudi Arabia aspires to become a hub for financial innovation through Vision 2030. 

The signing ceremony took place in London, further solidifying the strong partnership between the two banks.

Tony Cripps, managing director and CEO at SAB said: “Our customers’ evolving needs in this rapidly changing, technology-driven era require us to innovate and introduce cutting-edge solutions continuously. As the Kingdom’s leading international bank, we are thrilled to leverage HSBC’s significant scale, capabilities, and expertise to bring the next generation of banking services to Saudi Arabia.”

Stephen Moss, chief executive officer, HSBC Middle East, North Africa and Turkiye and board member of SAB, echoed the sentiment: “For over 70 years, HSBC and SAB have worked together to develop leading banking services in Saudi Arabia. This MoU expands our support of SAB, providing access to HSBC’s expertise in leading-edge and innovative solutions for the benefit of customers.”

The MoU aligns with “SAB’s” growth strategy, which is focused on accelerating the pace and scale of Innovation. 

It also affirms SAB’s continued commitment to supporting Vision 2030 and the associated key initiatives under the Financial Sector Development Plan to transform the Kingdom into a leading financial technology and innovation hub.

The partnership also aims to strengthen SAB’s leading position in the banking sector as the bank continues to cater to its customers’ evolving needs.

SAB recently received accreditation as an innovation organization by the Global Innovation Institute “GInI” becoming the first bank in the Kingdom to be certified by GInI.  

SAB was also awarded the Global Banking Innovation Award for Small and Medium Enterprises by the Digital Banker.


The role of SAS analytics in flood management

Updated 24 July 2024
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The role of SAS analytics in flood management

The devastating effects of flooding on infrastructure, human lives, and the economy are undeniable. 

As climate change intensifies the frequency and severity of flooding events, effective flood management has become top priority. 

Through providing advanced analytics and forecasting tools, SAS has grown into a key player in the field of flood management, supporting organizations in both preparing for and minimizing the impact of floods.

Considering how unpredictable natural disasters like flooding can be, Alexander Tikhonov, regional director of SAS Middle East, Turkiye and Africa, underscored SAS’ dedication to developing innovative, lifesaving solutions.

“We are deeply committed to supporting communities with cutting-edge technologies that not only enhance operational efficiency but also safeguard lives. Our efforts through the SAS D[n]A Factory initiative reaffirm our dedication to developing innovative solutions that help communities better prepare for and respond to natural disasters.”

Under SAS D[n]A Factory, the company’s new, pioneering initiative, SAS draws on its extensive international expertise to create a tailored solution that responds perfectly to the region’s specific needs and challenges. 

This solution demonstrates the proven value of SAS’ flood management tools, based on trusted data, analytics, and AI, in equipping organizations better prepare for future flooding events and unforeseen situations.

Currently, the pilot version of the solution illustrates the following capabilities: 

1. Advanced Analytics: Processes enormous volumes of data coming from various data sources to provide accurate flood forecasts and risk assessments.

2. Real-Time Monitoring: Shows how important real-time data is when it comes to monitoring flood-prone areas and predicting potential flooding events.

3. Proactive Planning: Emphasizes the role of predictive analytics in proactive flood management, allowing organizations to plan and implement mitigation strategies well in advance.

4. Enhanced Community Preparedness: Provides insights into how communities can leverage SAS tools to improve their preparedness and response to flood emergencies.

SAS has proven that it can provide more than just theoretical answers by working with an extensive number of governmental and nongovernmental organizations globally to enhance their flood management systems.

For instance, SAS collaborated with the Jakarta government to deploy an award-winning flood control system integrated into the “JAKI” super app. 

Using real-time data and advanced predictive analytics, this innovative system can accurately predict flooding events. It combines sensor data and weather forecasts, enabling timely interventions that significantly reduce the adverse effects of floods. Not only has the system strengthened Jakarta’s flood response, but it has also garnered praise for its groundbreaking application of technology to city planning.

The Town of Cary in North Carolina, US, is another great example. SAS has provided the town with a tailored flood incident prediction and preparedness solution, utilizing the Microsoft Azure platform and integrating flood risk assessment, real-time monitoring, and predictive analytics capabilities. 

The system’s ability to bring together data from several sources, including weather forecasts, river levels, and historical data, allows for accurate flood forecasting and early warning services. Thanks to this proactive approach, the Town of Cary is now significantly better prepared to deal with potential flood threats, guaranteeing the community’s safety.

Regional flood management strategies can be drastically enhanced with the power of SAS advanced analytics and real-time data processing tools.  

In addition to mitigating flood damage, this new solution from SAS D[n]A Factory can help local communities feel less vulnerable to flooding events while properly equipped to quickly recover.


The role of SAS analytics in flood management

Updated 24 July 2024
Follow

The role of SAS analytics in flood management

The devastating effects of flooding on infrastructure, human lives, and the economy are undeniable. 

As climate change intensifies the frequency and severity of flooding events, effective flood management has become top priority. 

Through providing advanced analytics and forecasting tools, SAS has grown into a key player in the field of flood management, supporting organizations in both preparing for and minimizing the impact of floods.

Considering how unpredictable natural disasters like flooding can be, Alexander Tikhonov, regional director of SAS Middle East, Turkiye and Africa, underscored SAS’ dedication to developing innovative, lifesaving solutions.

“We are deeply committed to supporting communities with cutting-edge technologies that not only enhance operational efficiency but also safeguard lives. Our efforts through the SAS D[n]A Factory initiative reaffirm our dedication to developing innovative solutions that help communities better prepare for and respond to natural disasters.”

Under SAS D[n]A Factory, the company’s new, pioneering initiative, SAS draws on its extensive international expertise to create a tailored solution that responds perfectly to the region’s specific needs and challenges. 

This solution demonstrates the proven value of SAS’ flood management tools, based on trusted data, analytics, and AI, in equipping organizations better prepare for future flooding events and unforeseen situations.

Currently, the pilot version of the solution illustrates the following capabilities: 

1. Advanced Analytics: Processes enormous volumes of data coming from various data sources to provide accurate flood forecasts and risk assessments.

2. Real-Time Monitoring: Shows how important real-time data is when it comes to monitoring flood-prone areas and predicting potential flooding events.

3. Proactive Planning: Emphasizes the role of predictive analytics in proactive flood management, allowing organizations to plan and implement mitigation strategies well in advance.

4. Enhanced Community Preparedness: Provides insights into how communities can leverage SAS tools to improve their preparedness and response to flood emergencies.

SAS has proven that it can provide more than just theoretical answers by working with an extensive number of governmental and nongovernmental organizations globally to enhance their flood management systems.

For instance, SAS collaborated with the Jakarta government to deploy an award-winning flood control system integrated into the “JAKI” super app. 

Using real-time data and advanced predictive analytics, this innovative system can accurately predict flooding events. It combines sensor data and weather forecasts, enabling timely interventions that significantly reduce the adverse effects of floods. Not only has the system strengthened Jakarta’s flood response, but it has also garnered praise for its groundbreaking application of technology to city planning.

The Town of Cary in North Carolina, US, is another great example. SAS has provided the town with a tailored flood incident prediction and preparedness solution, utilizing the Microsoft Azure platform and integrating flood risk assessment, real-time monitoring, and predictive analytics capabilities. 

The system’s ability to bring together data from several sources, including weather forecasts, river levels, and historical data, allows for accurate flood forecasting and early warning services. Thanks to this proactive approach, the Town of Cary is now significantly better prepared to deal with potential flood threats, guaranteeing the community’s safety.

Regional flood management strategies can be drastically enhanced with the power of SAS advanced analytics and real-time data processing tools.  

In addition to mitigating flood damage, this new solution from SAS D[n]A Factory can help local communities feel less vulnerable to flooding events while properly equipped to quickly recover.


FedEx appoints managing director of operations in KSA

Updated 24 July 2024
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FedEx appoints managing director of operations in KSA

Federal Express Corporation, the world’s largest express transportation company, has appointed Abdulrahman Al-Mubarak as its new managing director of operations in Saudi Arabia. Based in Riyadh, Abdulrahman holds a regional role in the Middle East and is responsible for the company’s strategic direction and operations for Saudi Arabia, Egypt, and Jordan.

Abdulrahman joins FedEx with over 15 years of experience in regulatory compliance, business development, strategic planning, and operational excellence across the Kingdom’s aviation and logistics industry, in both the private and public sectors. 

“It is an honor to be part of the FedEx family and to work with such an incredible team. As we look to the future, I am focused on fostering stronger collaborations with authorities, enhancing our services and connectivity, and enabling local businesses to harness the full potential of global trade,” said Abdulrahman Al-Mubarak, managing director of FedEx Operations.