Red Sea Global partners with global water sports brand North Sails   

A signing ceremony between Red Sea Global and North Sails Apparel took place at the grand finale of the Ocean Race in Genoa, where RSG is the Regenerative Project Partner (RSG)
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Updated 04 July 2023
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Red Sea Global partners with global water sports brand North Sails   

RIYADH: In an effort to promote sustainable water sports in Saudi Arabia, Public Investment Fund-owned developer Red Sea Global has partnered with global sailmaker North Sails to provide performance apparel, sailing kits and other technological support.  

The collaboration will expand to retail and merchandise, and involve RSG working with North Sails to deliver kites, foil, sails, footwear and accessories, in addition to cooperating closely on events and community engagement. 

Under the partnership, North Sails will also provide RSG’s water sports brand WAMA with sports apparel for all sailing and water sports staff.  

“Bringing world-class water sports to the Red Sea demands partnering with the very best in the business. North Sails has a glowing track record, supplying leading teams in the world’s greatest sailing competitions, including The Ocean Race, with high-performance equipment and kit,” John Pagano, CEO of RSG, said.  

“Our collaboration intends to go beyond this to encompass support for our ambitions to protect and enhance the world’s oceans, starting with our own Red Sea,” Pagano added.  

North Sails was one of the signatories of the Fashion Pact, a coalition of fashion and luxury brands committed to science-based environmental targets.  

Most of its polyester and nylon is made of recycled materials, while the company uses organic cotton bags and paper-based packaging from certified, responsible sources, according to a press release. 

The WAMA capsule collection by North Sails Apparel will provide a full range of uniforms as well as accessories such as crew bags, backpacks, and laptop cases.  

“This partnership allows us to bring our passion for the ocean to more people in Saudi Arabia and internationally as well as the very best equipment and clothing,” Marisa Selfa, CEO at North Sails Apparel, said.  

Selfa further added that RSG’s ambition to pioneer regenerative tourism closely mirrors North Sails’ mission to protect the oceans.  

Red Sea Global is a multi-project developer seeking to boost sustainable tourism in Saudi Arabia with luxurious destinations like the Red Sea and AMAALA.


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.