Red Sea Global partners with global water sports brand North Sails   

A signing ceremony between Red Sea Global and North Sails Apparel took place at the grand finale of the Ocean Race in Genoa, where RSG is the Regenerative Project Partner (RSG)
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Updated 04 July 2023
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Red Sea Global partners with global water sports brand North Sails   

RIYADH: In an effort to promote sustainable water sports in Saudi Arabia, Public Investment Fund-owned developer Red Sea Global has partnered with global sailmaker North Sails to provide performance apparel, sailing kits and other technological support.  

The collaboration will expand to retail and merchandise, and involve RSG working with North Sails to deliver kites, foil, sails, footwear and accessories, in addition to cooperating closely on events and community engagement. 

Under the partnership, North Sails will also provide RSG’s water sports brand WAMA with sports apparel for all sailing and water sports staff.  

“Bringing world-class water sports to the Red Sea demands partnering with the very best in the business. North Sails has a glowing track record, supplying leading teams in the world’s greatest sailing competitions, including The Ocean Race, with high-performance equipment and kit,” John Pagano, CEO of RSG, said.  

“Our collaboration intends to go beyond this to encompass support for our ambitions to protect and enhance the world’s oceans, starting with our own Red Sea,” Pagano added.  

North Sails was one of the signatories of the Fashion Pact, a coalition of fashion and luxury brands committed to science-based environmental targets.  

Most of its polyester and nylon is made of recycled materials, while the company uses organic cotton bags and paper-based packaging from certified, responsible sources, according to a press release. 

The WAMA capsule collection by North Sails Apparel will provide a full range of uniforms as well as accessories such as crew bags, backpacks, and laptop cases.  

“This partnership allows us to bring our passion for the ocean to more people in Saudi Arabia and internationally as well as the very best equipment and clothing,” Marisa Selfa, CEO at North Sails Apparel, said.  

Selfa further added that RSG’s ambition to pioneer regenerative tourism closely mirrors North Sails’ mission to protect the oceans.  

Red Sea Global is a multi-project developer seeking to boost sustainable tourism in Saudi Arabia with luxurious destinations like the Red Sea and AMAALA.


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.