DUBAI: Fashion designer Mohammed Khoja, founder of the ready-to-wear Saudi luxury label Hindamme, will present his creations in Paris, along with 15 other designers from the Kingdom, from June 23-July 1.
The pop-up event, called Emerge, will show the creations of 15 promising creative talents from Saudi Arabia at 8 Rue de Francs Bourgeois in the French capital. It is hosted by the Saudi Fashion Commission and MoCX, the Saudi Ministry of Culture’s General Department of Innovation, in collaboration with the Saudi Visual Arts Commission, Saudi Culinary Arts Commission and Saudi Music Commission.
“Paris is where is the global fashion industry converges and is still considered the biggest meeting point for the fashion industry on all levels,” Khoja said in an interview with Arab News.
“So, showcasing Saudi fashion design in Paris with the commission truly serves as a turning point that highlights the incredible talents in Saudi Arabia and will contribute in helping designers such as myself reach a more global standing.
“I believe it will be an incredible opportunity to showcase my new collection, and also present Saudi fashion within a context of a collective and on a global scale, which I truly admire,” the designer added. “I anticipate that I will also be connecting with buyers and all types of fashion professionals at this pop-up.”
Khoja’s brand, which in the old Arabic dialect means “to possess perfect harmony,” is known for fusing Eastern and Western cultures through modern, opulent apparel in forward-thinking designs.
The designer said he hopes that the event will allow him “to connect and secure new relationships with buyers from across the world and export our culture via my collections with Hindamme to a more global audience.”
Emerge is hosting designers from the Fashion Commission’s Saudi 100 Brands initiative, with a selection of designs available to buy from emerging brands, as well as scents from up-and-coming Saudi perfumier Rashat. Several artists from the Visual Arts Commission will also show their work.
Meanwhile, musicians from the Music Commission will play sets during the event, while chefs from the Culinary Arts Commission will provide guests with a warm Arabian welcome.
On Wednesday, Khoja presented his work during the Emerge Fashion Show, an invite-only event that took place ahead of the opening of Emerge. He was joined by Torba Studio, Mazrood, Noble & Fresh, 1886 and Not Boring.
