As the Arab world watches on, is the clock ticking for TikTok?

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TikTok CEO Shou Zi Chew testifies on the platform's consumer privacy and data security practices and impact on children during a hearing of the House Energy and Commerce Committee on March 23, 2023. (AP)
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TikTok CEO Shou Zi Chew prepares to testify before the US House Energy and Commerce Committee in Washington, DC, on March 23, 2023. (Getty Images via AFP)
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Updated 25 March 2023
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As the Arab world watches on, is the clock ticking for TikTok?

  • The impact and implications of TikTok’s growing influence in the MENA region are a global concern with more questions than answers after a congressional hearing with app CEO
  • TikTok CEO’s mounting woes as security concerns place him in the hotseat at a US congressional hearing with the world looking on for answers

DUBAI/LONDON: In yet another congressional hearing-turned-nail-biting drama, TikTok’s CEO was the latest global tech chief to take center stage before the US Committee on Energy and Commerce.

Shou Zi Chew, chief executive of perhaps the world’s most popular app, was in the same hot seat that previously hosted the likes of Meta’s Mark Zuckerberg and Twitter’s Jack Dorsey.

People from around the globe tuned in to see how Chew would justify and ensure US user data was safe and protected.




Rep. Kat Cammack (R-FL) question TikTok CEO Shou Zi Chew as he testifies before the US House Energy and Commerce Committee on March 23, 2023. (Getty Images/AFP)

TikTok’s Chinese roots are not just an issue for US citizens; “it impacts the world,” Giles Crouch, a digital anthropologist, told Arab News.

“While the Chinese government doesn’t own a majority share in TikTok, they do own what’s called a ‘golden share,’ so they have a seat at the board,” he added.

India has already banned the app entirely, while Canada, Belgium, Denmark, New Zealand, Taiwan, the UK and the US have banned TikTok on government devices. However, the app still operates fully across the Middle East.

In Saudi Arabia alone, a country with a majority youth population, the app has 26.39 million users — the most in the region. Iraq and Egypt both have more than 23 million users, while the UAE has almost 6 million.

For five hours, bipartisan lawmakers grilled Chew over a range of topics, namely the claim that the Chinese Communist Party has access to TikTok user data, as well as fears over the platform’s algorithms and content that could have a potentially harmful impact on young people.

The questioning ended with a frustrated committee unsatisfied with Chew’s responses. The CEO, when given the chance to answer questions, often came across as evasive, resorting to “I’ll get back to you with specifics.”

Such hesitation and evasiveness has become a cause for concern among users and governments around the globe, with France taking the decision to ban the app on administrative phones just one day after the hearing.

“Our CEO, Shou Chew, came prepared to answer questions from Congress, but, unfortunately, the day was dominated by political grandstanding that failed to acknowledge the real solutions already underway through Project Texas or productively address industry-wide issues of youth safety,” a TikTok MENA spokesperson told Arab News, relaying the same response issued by the global company.

Last year, TikTok announced the $1.5 billion Project Texas initiative to protect the data of its US users. The plan, which is estimated to cost the company $700 million to $1 billion per year, hopes to address government concerns about user data privacy risks and content recommendations.





TikTok CEO Shou Zi Chew testifies before the House Energy and Commerce Committee on Capitol Hill on March 23, 2023. (Getty Images/AFP)

During the hearing, the committee questioned Chew about Project Texas, with some members asking how the $1.5 billion would be allocated. Other members remained skeptical of the project, as well as TikTok’s ability to truly safeguard US data.

Many, if not all, committee members seemed to believe that TikTok is essentially an arm of the Chinese government. Although Chew said that he has not seen any “evidence that the Chinese government has access to that data; they have never asked us, we have not provided it,” several members openly voiced their disbelief.

“I find that actually preposterous,” said Congresswoman Anna Eshoo.

In a recent column, however, Al Arabiya News Channel’s Mamdouh Al-Muhaini claimed that “both arguments (of spying and propaganda spreading) are absurd and lack conclusive evidence. Rather, they are being used merely for political blackmail — to force China to make concessions amid international conflict between Beijing and Washington.




TikTok CEO Shou Zi Chew testifies on the platform's consumer privacy and data security practices and impact on children during a hearing of the House Energy and Commerce Committee on March 23, 2023. (AP)

“The war on TikTok comes in the context of the race between America — and the West — and China. In a war for influence, brains and hearts, all weapons, accusations and pretexts can be used,” he said, adding that the app was “being used as a device in the (US-China) cold war.”

An FBI and Department of Justice investigation into TikTok’s ability to spy on US citizens also undermined Chew’s case. Last year, parent company ByteDance confirmed that its employees used TikTok to track and obtain the IP addresses of multiple US journalists covering the app.

Yet, when Congressman Neal Dunn asked Chew if ByteDance is spying on US citizens, the CEO shakily replied: “I don’t think that spying is the right way to describe it.”

The Chinese minister of foreign affairs held a press briefing the following day, with a spokesperson saying: “The Chinese government has never asked and will never ask any company or individual to collect or provide data, information or intelligence located abroad against local laws.




AFP illustration image

“The US government has provided no evidence or proof that TikTok threatens US national security, yet it has repeatedly suppressed and attacked the company based on the presumption of guilt.

Foreign Ministry Spokesperson Mao Ning added that the US should “respect the principles of a market economy and fair competition, stop suppressing foreign companies and provide an open, fair, just and non-discriminatory environment for foreign companies operating in the US.”

While a plethora of countries in the West chimed in on the debate, governments across the Middle East have largely stayed silent.

In a previous interview with Arab News, Saudi cybersecurity expert Abdullah Al-Jaber said that concerns over TikTok’s data security stemmed from the app’s country of origin as well as Chinese rules and regulations.

“If you use Facebook or Twitter, it’s not much different than using TikTok,” he said.

Apart from the focus on spying and data collection, members of congress also grilled the TikTok CEO over the platform’s algorithms for content suggestions and discovery, particularly among vulnerable audiences. Members asked why certain content is allowed to be published on the platform — unlike on China’s sister app Douyin, which is heavily censored.

“TikTok can be very good for kids but the way it’s used in China is very different from the way it’s used in the rest of the world — what kids are seeing in Riyadh or Dubai is very different from what they’re going to be seeing in Beijing,” said Crouch, the digital anthropologist.

Douyin features “very positive and uplifting content” that encourages “doing good for the community, helping one another and being very sociable,” he added.

But in other countries, “they (TikTok) literally use algorithms which manipulate young kids’ minds so they get served with content that is mindless, often negative, and can be disturbing to those minds,” Crouch said.




ikTok CEO Shou Zi Chew departs after testifying during a hearing of the House Energy and Commerce Committee on  March 23, 2023, in Washington. (AP Photo)

Chew attributed the contrast in content on TikTok and Douyin to the different laws in each country. That argument is true to some extent, because the Chinese government does have more control over content posted on domestic platforms.

“They put the controls in place in China to stop kids from being overly stimulated,” said Crouch. But “they just don’t care for the rest of the world because they’re out to make money.”

In some aspects, including dangerous content, TikTok is very much like any other social media company, many of which originated in Silicon Valley — a fact acknowledged by some members of the committee.

Senior executives from Meta, Twitter and Google have all appeared before US Congress in an attempt to allay concerns over data, privacy and moderation.

However, as Congressman Dan Crenshaw said in the hearing, all social media companies collect personal data and could use it to “influence narratives and trends, create misinformation campaigns, encourage self-destructive behavior, purposefully allow drug cartels to communicate freely and organize human and drug trafficking.”

But the difference is that “it’s only TikTok that is controlled by the Chinese Communist Party.”

 


Relevance and algorithms: Experts highlight how the creator economy is reshaping media

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Relevance and algorithms: Experts highlight how the creator economy is reshaping media

  • A trend highlighted was the rise of niche media networks designed to cater to regional cultural diversity and local contexts
  • legacy outlets find themselves in competition with independent journalists and content creators who deliver information faster and with greater flexibility and direct outreach to the audiences, often outside traditional newsroom structures

DUBAI: Media experts at the 1 Billion Followers Summit said on Friday that the rise of the creator economy was reshaping the media landscape, though the role of legacy outlets remained essential.

The 4th edition of the summit, held from Jan. 9 to 11, brought together more than 15,000 content creators and over 500 speakers from around the world to examine how the creator economy is transforming industries ranging from fashion and technology to sports, entertainment, AI, lifestyle and personal finance.

Held under the theme “Content for Good,” discussions on the opening day on Friday examined the latest trends of the creator economy, today worth $250 billion and projected to double by 2027, while urging creators and media outlets to use their influence in producing responsible and authentic content amid the rise of artificial intelligence.

The media industry was among the sectors witnessing significant transformation, as legacy outlets find themselves in competition with independent journalists and content creators who deliver information faster and with greater flexibility and direct outreach to the audiences, often outside traditional newsroom structures. 

Another trend highlighted was the rise of niche media networks designed to cater to regional cultural diversity and local contexts — gaps often left unaddressed by global legacy media models.

Tara Palmeri, founder of FTMM LLC and The Red Letter, and host of The Tara Palmeri Show, said that the lack of audience engagement, transparency and accountability had contributed to declining public trust in the media.

“The blind spots (of media institutions) is that they think they are invaluable and they act like they are invaluable. You cannot be that way with people. They just are not going to buy it anymore,” said Palmeri, who practiced journalism for 15 years before creating her own content.

She urged media outlets to take accountability when things go wrong, share with the audience “the process of your journalism” and “be more willing to to meet your audience where they are, start a conversation and and actually engage.”

She said that independent journalism had garnered creators greater editorial control, closer connection with audiences and the ability to create communities rooted in trust.
Shift in TV consumption

Speakers stressed that the traditional news platforms and entertainment are not disappearing, but the way stories are told are fundamentally shifting.

Sharon Machira, CEO of Studio Unconventional, argued that in a fragmented online landscape, legacy media must focus on analysis and explanation.

While audiences may get breaking news first from social media, there remains strong demand for context and clear explanations of why events matter, especially for younger audiences.

“(Media institutions) must break down the news because I think there’s still space for legacy media,” said the former journalist, pointing to the expertise and credibility journalists bring to in-depth analysis.

Meanwhile, Saudi content creator Ayman Az argued that creator-led ecosystems redefined TV consumption and challenged traditional entertainment models, providing viewers with unfiltered, genuine content from people like themselves.

“Social media offers diverse content presented in a more natural and authentic manner away from the bureacractic and commercial restrictions of TV,” he said. “Viewers see YouTubers as people like them —closer, more real, and easier to relate to when delivering pieces of information.”

He said that new media had given audiences greater agency to choose what content they consumed, when and on which platforms. This shift had pushed TV networks to invest heavily in online shows and digital-first formats.

However, Moroccan YouTuber and director Reda El-Wahabi stressed that television continued to outperform social media in key areas such as live event coverage and sports broadcasting, even as the internet and livestreaming have expanded TV’s reach.

“People follow people nowadays, but they also follow trust and TV still leads in that with live events, especially as online spaces are filled with deep fakes and AI-generated content,” he said.

Another feature that distinguishes journalists is the professional training they received in newsgathering, fact-checking, research and information verification — values that must lead the news industry in the digital age.

Machira said that besides the rise of misinformation, harmful narratives could be amplified by algorithms, including stereotypes and rage-driven content that generated engagement but damaged public discourse. 

“We need to be mindful that as journalists, we are trained to understand ethics, to understand balance, but content creators unfortunately do not get that training. So sometimes they speak about things that might be super-biased and it’s unfortunate because it is the rage content that seems to get the most clicks,” Machira told the summit’s audience.

Robb Montgomery, founder of Smart Film School, said that his journalistic background established his online credibility.

While his independent practice enabled him to experiment with new forms of technologies, the core principles of journalism were at the center of his work.

“The starting point for finding original stories is finding questions of things that you didn’t expect to find, and researching them to find that connection to the community.”

He added: “I find my stories literally from the streets; where I find the human interest connection and where I’m seeing something. I then chase it down with my phone or by doing 3D scanning and creating virtual models. Because I was trained as a photojournalist, I tend to view the world a little bit differently.”

Montgomery highlighted spaces for journalist-creator collaborations, giving successful examples where newsrooms trained YouTubers on the basic priniciples of journalism to build healthier online communities.

“(Content creators) bring a whole new energy. They do not have these rigid institutions thinking, but then that is not to say that journalism values go down with that,” he said.

Media experts also emphasized that algorithms, not editors, now determined content success. Saudi Arabia’s Az explained that unlike TV’s fixed formats, each social platform demanded a distinct storytelling approach aligned with its algorithm.

Success, he said, is driven by storytelling, consistency, and innovation, rather than approvals from legacy platforms.

Speakers, therefore, urged creators to feed the algorithms with responsible and meaningful content that inspires positive change among communities.
1 billion acts of kindness

As part of the three-day summit’s focus to encourage drafting “Content for Good,” MrBeast, one of the world’s most-followed YouTubers, announced that 20 content creators will travel with him to Ghana for a humanitarian project under the “1 Billion Acts of Kindness” campaign.

The campaign, supported by Mohammed bin Rashid Al-Maktoum Global Initiatives and the Varkey Foundation, aims to leverage MrBeast’s global reach to encourage people around the world to share one act of kindness, inspiring others to take part in positive social action.

The winning creators, selected from more than 170,000 submissions, will help to deliver clean water supplies, build schools, and support health and food initiatives in Ghana, while producing content designed to inspire wider participation in humanitarian work.

Winners were chosen based on the strength of their stories and their ability to inspire others. Submissions were required to demonstrate genuine acts of kindness or charitable work, engage audiences effectively, and convey a positive message capable of driving real-world change.