Saudi Arabia joins 80 countries in historic deal on e-commerce

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The deal is expected to make trade faster, cheaper, fairer and more secure, once it is in place. (AN file photo)
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The deal is expected to make trade faster, cheaper, fairer and more secure, once it is in place. (Shutterstock photo)
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Updated 26 July 2024
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Saudi Arabia joins 80 countries in historic deal on e-commerce

  • First digital global rules include recognition of e-signatures and protection against online fraud
  • The agreement also includes a component providing preferential treatment to developing countries

JEDDAH: About 80 countries including Saudi Arabia reached a historic agreement on Friday on rules governing global digital commerce, including recognition of e-signatures and protection against online fraud.

“We negotiated the first global rules on digital trade,” EU trade chief Valdis Dombrovskis said after the deal in Geneva following five years of negotiations.“This will facilitate e-transactions, boost innovation, and integrate developing countries into the digital economy,” he said.

Britain said the agreement would commit all participants to making customs documents and processes digital and recognizing e-documents and e-signatures, and put in place legal safeguards against online fraudsters and misleading claims about products.

Once in place, the deal “will make trade faster, cheaper, fairer and more secure,” Britain said in a statement.

The text of the agreement says the parties will seek to limit spam and protect personal data, as well as offer support to least-developed countries.
Ninety-one of the World Trade Organization’s 166 members took part in the negotiations, including Saudi Arabia, China, Canada, Argentina and Nigeria.
Digital commerce is growing far faster than its traditional counterpart.
The OECD group of economically developed nations says it estimated that in 2020, e-commerce already made up a quarter of global trade, making it worth just under $5 trillion.
Despite its growing importance, “no common set of global rules exist,” said British Trade Secretary Jonathan Reynolds.
Finalizing the negotiations “is a huge step forward in correcting that and ensuring British businesses feel the benefit.”

The talks were launched in 2019, with around 90 negotiating countries — representing 90 percent of the WTO membership — including heavy-hitters like the United States, the European Union and China.
Australia, Japan and Singapore, which have jointly been leading the Initiative on Electronic Commerce talks, presented a joint statement during a closed-door meeting at the WTO confirming that “after five years of negotiations, participants had achieved a stabilized text.”
But actual implementation of a deal could still be years off.
A small number of negotiating countries have yet to sign on, including the United States, Brazil, Indonesia and Turkiye, the declaration said.
“The text released today ... represents an important step forward for the WTO in a sector of growing importance to the global economy,” US ambassador and Deputy US Trade Representative Maria Pagan said in a statement.
But the United States considers that “the current text falls short and more work is needed,” she said, pointing in particular to an “essential security exception.”
The co-conveners of the talks have in recent months stressed the importance of landing a deal, stressing it could facilitate electronic transactions, promote digital trade and foster an open and trusted digital economy.
“This would be the first-ever set of baseline digital trade rules,” Singapore’s ambassador to the WTO Tan Hung Seng said in April.
“It would contribute to the growing e-commerce in our countries by providing greater legal predictability and certainty, against the backdrop of increasing regulatory fragmentation,” he said.
In Friday’s statement, UK Science Secretary Peter Kyle said the agreement aimed “to help people use technology safely by protecting them from fraud, while driving economic growth through the digitalization of trade so it’s faster and more secure.”

Preferential treatment

The agreement also includes a component providing preferential treatment to developing countries.
In addition to paving the way for digitalising customs documents and processes, the text also seeks to make permanent a long-held moratorium exempting electronic transactions from customs duties.
The moratorium has been in place since 1998, and has been extended at each WTO ministerial meeting since. It is currently set to expire in 2026.
“Once in force the agreement will permanently ban customs duties on digital content,” the British statement said.
The aim is to incorporate the digital trade rules into the WTO legal framework, but that would require consensus backing from all members, including those not part of the deal.
That could be tricky at a time when countries like India and South Africa are balking at what they see as a proliferation of plurilateral agreements within the WTO rather than the all-but-impossible multilateral deals backed by all members.
One solution, observers say, could be for the signatories to move the agreement to another international body. But if they do that, they would not be able to rely on the WTO’s mechanism for resolving trade disputes.

(With Agencies)


Saudi, US military officials discuss ways to strengthen partnership

Updated 16 September 2024
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Saudi, US military officials discuss ways to strengthen partnership

RIYADH: Saudi Arabia’s Commander of the Joint Forces, Lieutenant General Fahad bin Hamad Al Salman, received a delegation from the US armed forces in Riyadh on Sunday and discussed ways to strengthen the two countries' military partnership, the Saudi Press Agency reported on Monday.

General Fahad met with the delegation led by Vice Admiral Charles Bradford Cooper II, deputy chief of the US Central Command (CENTCOM), at the Joint Forces Command headquarters in Riyadh, the report said.

The reception was also attended by senior Saudi officers led by Major General Abdullah Al-Ghamdi, deputy commander of the Joint Forces.

CENTCOM, one of the 11 unified commands of the US Department of Defense, covers the Middle East, Northeast Africa, Central Asia and parts of South Asia.

 

 


In Saudi Arabia it’s never just coffee

Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Updated 15 September 2024
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Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

  • Bribes amounted to SR2,232,000 and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of diesel

RIYADH: Three employees of the Zakat, Tax, and Customs Authority at the King Abdullah Port in Rabigh have been arrested after receiving bribes from six residents.

The bribes amounted to SR2,232,000 ($594,814) and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of restricted petroleum products (diesel), and using the names of commercial entities in the smuggling process.

Legal procedures against the three employees and six residents are underway in accordance with the laws and regulations, the Oversight and Anti-Corruption Authority (Nazaha) said on Sunday.

The names of the employees, who are citizens, are:

1. Rashid Mohammed Al-Shabrami

2. Mohammed Ahmed Al-Jizani

3. Saleh Hamoud Al-Harbi

The names of the residents are:

1. Osama Mohsen Al-Olaqi (Yemeni resident)

2. Abdulaziz Omar Al-Qaeti (Yemeni resident)

3. Hussein Omar Al-Qaeti (Yemeni resident)

4. Fouad Salahuddin Bair (Pakistani resident- investor)

5. Mohammad Ghanim Al-Manla (Syrian resident)

6. Saeed Awad Bazbaidi (Yemeni resident)


Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Updated 15 September 2024
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Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

  • Al-Sheikh wished the ambassadors success in performing their diplomatic duties

RIYADH: Saudi Shoura Council Speaker Abdullah bin Mohammed Al-Sheikh met with the newly appointed Saudi ambassadors of several countries in Riyadh on Sunday, the Saudi Press Agency reported.

The ambassadors in attendance included Ibrahim Bishan, ambassador to Oman; Mishaal Al-Sulami, ambassador to Mauritania; Mohammed Al-Barakah, ambassador to Ukraine; Fawaz Al-Shabili, ambassador to Cyprus; and Abdullah Sabr, ambassador to Mali.

Al-Sheikh wished the ambassadors success in performing their diplomatic duties in a way that contributes to strengthening relations between the Kingdom and the countries to which they were appointed.

 


Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Updated 15 September 2024
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Saudi Arabia condemns knife attack on Comoros president

  • President of Comoros was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday
  • Kingdom’s Foreign Ministry wished the president a speedy recovery

RIYADH: Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
The president of the Indian Ocean island nation was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday, his office said.
The suspect, who was identified as a 24-year-old male soldier, was then found dead in a police cell on Saturday.
The Kingdom affirmed its support for Comoros and its people in the face of all threats to its security and stability.
The Kingdom’s Foreign Ministry wished the president a speedy recovery and the country’s people safety, stability, and prosperity.
Assoumani’s injuries were not serious and he had returned to his home, his office has said in a statement. It added that the attacker was arrested by security forces and was taken into custody, but authorities said he had been discovered a day later “unresponsive” in a cell where he was being held and was declared dead.