Publicis Sapient appoints new managing director for Saudi Arabia

The appointment reflects the importance of the Kingdom and the Middle East for Publicis Sapient, the company said. (Supplied)
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Updated 01 May 2024
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Publicis Sapient appoints new managing director for Saudi Arabia

  • Ashwaq Al-Shathri will be based in Riyadh, oversee company’s business growth in the Kingdom

DUBAI: Publicis Sapient, a digital business transformation company, has announced the appointment of Ashwaq Al-Shathri as country managing director for Saudi Arabia.

The appointment reflects the importance of the Kingdom and the Middle East for Publicis Sapient, the company said.

Based in the company’s Riyadh office, Al-Shathri will be responsible for accelerating business growth in Saudi Arabia and building the operational business and community.

She will lead the teams responsible for digital business transformation in the region, leveraging the company’s strategy, product, experience, engineering and data, and artificial intelligence capabilities.

Nigel Vaz, CEO of Publicis Sapient, said: “We’re committed to supporting KSA’s technology-driven transformation and realization of Vision 2030, while also, ultimately, helping position KSA as a leader in digital innovation on the global stage.”

Al-Shathri’s appointment “will directly contribute to our continued business growth as we scale our expertise in the Middle East to better serve our clients and their customers and help them transform digitally,” said Srinivas Devulapalli, managing director of Publicis Sapient MENA (Middle East and North Africa).

Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 53 offices worldwide. Its global clients include Marriott, Goldman Sachs, McDonald’s, and Walmart, while regional clients include Omantel, Diriyah Gate, and Miral.


Spotify and Dubai Culture sign MoU to support local talent development

Updated 26 January 2026
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Spotify and Dubai Culture sign MoU to support local talent development

DUBAI: Spotify and the Dubai Culture and Arts Authority signed a memorandum of understanding earlier this month aimed at supporting the growth of local musical talent.

The partnership will include the sharing of insights, data and analytics, as well as practical support to help UAE-based artists sustain and progress their careers, the organizations said.

As part of the MoU, Spotify and Dubai Culture will launch joint programs and develop a series of music-led projects focused on the emirate’s creative community.

Talent development is a core pillar of Dubai Culture’s work, said Her Excellency Hala Badri, director-general of the Dubai Culture and Arts Authority.

She added: “In the music sector, this translates into sustained support that enables musicians to develop, produce, and continue their practice over time. The agreement with Spotify is part of our broader efforts to support artists and creatives at all career stages and to strengthen the professional foundations of the music sector in Dubai.”

For Spotify, the MoU is in line with existing initiatives such as the RADAR Arabia program and the Fresh Finds Arabia playlist, which highlight and support local emerging talent.

As a global hub connecting Asia, Africa and Europe, Dubai is playing an increasingly important role in the region’s music economy, said Gustav Gyllenhammar, senior vice president of markets and subscriptions at Spotify.

Through the collaboration with Dubai Culture, he added, Spotify is “helping build a stronger local music ecosystem, supporting discovery and helping music coming out of Dubai reach listeners around the world.”