Saudi film ‘Me & Aydarous’ goes global

The biggest challenge, however, was casting, with the team auditioning many actresses before deciding on Ida Alkusay, who Balghonaim described as “extremely skilled and fearless.” (Supplied)
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Updated 21 March 2023
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Saudi film ‘Me & Aydarous’ goes global

  • Sara Balghonaim’s short film starts international festival tour next month

DUBAI: Saudi film “Me & Aydarous” is set to kickstart its international festival tour at the Aspen Film Festival’s Shortsfest next month.

Written and directed by Sara Balghonaim, the film is set in the early 2000s in Saudi Arabia’s capital Riyadh. It tells the story of a young woman who sneaks off for a date only to butt heads with her chaperoning chauffeur.

Balghonaim, a Saudi filmmaker who is based between Riyadh and New York, is currently in her thesis year at New York University’s graduate Film & Television MFA program in directing and writing.

Her writing workshops inspired the concept for the movie with Balghonaim penning the script in the second year of the program.

Students from different backgrounds shared their experiences of growing up during the early 2000s in different cultures during a workshop.

“Looking at my own past, I found that most of my memories from this time period featured my chauffeur in Riyadh,” Balghonaim told Arab News. “This is what inspired me to write this story: Me and every girl who grew up during this period have similar memories of their live-in chauffeurs knowing everything about their personal lives.”

Although the events of the film are not based on her personal life, “the dynamic between the protagonist and her driver, is my experience and the experience of most Saudi women,” she said.

Live-in chauffeurs were a common feature in Riyadh households, who knew everything about the young women they drove around from their taste in music to their relationship with their parents, Balghonaim said.




Sara Balghonaim, writer and director of Saudi film “Me & Aydarous.” (Supplied)

“And, if you are a girl in Saudi Arabia in the early 2000s, he (the chauffeur) knows a whole lot about your romantic life . . . or lack thereof.”

As she grew up, she saw young couples become more creative in navigating the strict rules in order to date with many meeting in cars more frequently.

“For women, that meant their chauffeurs were chaperoning these dates,” she said.

The making of the film was almost as challenging as dating in the Kingdom — from funding to casting. Production began two years ago when there was no year-round state funding for Saudi short films, Balghonaim said.

“So, despite the lack of funding from organizations, we managed to pool together money for this project, along with the support of our family and friends who loaned us their cars, and houses, and contributed their time to helping us where they could.”

The filming itself was a challenge too since the entire film takes place inside a cramped van.

“A challenge my director of photography Khalid Alsudairy and I faced was figuring out how to fit the camera and cast in this closed space whilst creating a dynamic visual language,” she said.

The biggest challenge, however, was casting, with the team auditioning many actresses before deciding on Ida Alkusay, who Balghonaim described as “extremely skilled and fearless.”

“Many of them were afraid of participating in a story that is still considered taboo,” said Balghonaim, who had to personally reassure their fathers that there would be no physical intimacy in any of the scenes between the protagonist and her boyfriend.

Since then, Saudi Arabia has come a long way both in terms of investment in the local film industry as well as changes in culture and society.




“Me & Aydarous,” which won the Wasserman Award last year, is produced by Raed Alsemari and Salman Almusaad. (Supplied)

“The film speaks to a time that is different to where we are now — the GenZ in Saudi are growing up in a time with massive cultural changes, with more freedom to exercise normal day-to-day life,” she said.

With this film, Balghonaim wants to share the experiences of many Saudi women of her generation with a global audience. “I want people to question, to reminisce, and to laugh at the creative lengths we go to when it comes to getting what we want; to exercising our basic need for intimacy and connection,” she said.

“Me & Aydarous” marks Balghonaim’s debut as a director. She has worked with Haifa Al-Mansour as an assistant director on “The Perfect Candidate,” starred in “Dunya’s Day,” winner of the Special Jury Award at the Sundance Film Festival, and recently produced “Sweet Refuge,” which won the Directors Guild of America Student Award.

Balghonaim is currently working on a feature-length film.

“The stories I’m writing center on women breaking the status quo, and touch on societal behavior and limitations,” she said.

“Me & Aydarous,” which won the Wasserman Award last year, is produced by Raed Alsemari and Salman Almusaad, and associate produced by Khalid Alsudairy, starring Ida Alkusay and Ballah Mohammad Alfadhel.

CineWaves Films owns the film distribution rights in the Arab world and Africa.


From injury to influence: Khaled Olyan — the new voice of Arab football

Updated 30 January 2026
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From injury to influence: Khaled Olyan — the new voice of Arab football

  • The Saudi social media star — TikTok’s Arab Creator of the Year — recounts how a setback ended his playing ambitions and pushed him to redirect his passion 
  • Known for memes and commentary that blend football, travel, culture and everyday life, Olyan is FIFA-accredited as a sport informant and covered AFCON 2025 in Morocco

LONDON: A broken dream launched Khaled Olyan’s unexpected rise as a Saudi social media star. Passion and perseverance took him from shattered ambitions to the Africa Cup of Nations 2025 in Morocco, where he surfed the hype while representing Arab culture.

“The journey began with a child who dreamed of becoming a football player to fulfill his own dreams and those of his family and community. After an injury ended that path, I didn’t break, I redirected my passion toward football media,” he said.

In an interview with Arab News, shortly after being crowned TikTok’s Arab Content Creator of the Year, Olyan — who has 13.2 million followers on that platform and 5 million on Instagram — credited his rise to “pure passion and honest content,” and said he had learned over time that “consistency matters more than fast virality.”

He added: “The turning point came when I realized that content can genuinely impact people, not just generate numbers or views. (Then I) stepped outside the traditional sports-content framework and linked football to culture, people, and place. It wasn’t a guaranteed path, but it shaped my identity today as a creator with a clear message and purpose.”

Olyan made history as the first regional creator to be accredited by FIFA as a ‘sport informant,’ a milestone that, he said, has given “local content global credibility and reach.”

Most recently, he was in Morocco to document AFCON, where he highlighted both the host country’s hospitality and the electric atmosphere in the grounds.

“It felt like a responsibility before it was an achievement,” he said. “I felt that my role went beyond coverage to building cultural bridges between people.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by KHALID ALOLAYAN (@olyan15k)

Known for his memes and commentaries blending football, travel, culture and everyday life with feel-good humor, fans hail his “unmatched enthusiasm” and refer to him as “the voice of Saudi football fans.”

“Content today is no longer just entertainment,” he said. “It has become documentation of moments and an influence on collective awareness, especially in sports and culture across the Arab world. That (means there is) a much greater responsibility on everything I create.”

Saudi Arabia’s content-creator ecosystem has evolved dramatically in recent years, driven by a wider national transformation that has reshaped almost all aspects of public life, including sports and entertainment.

“The transformation has been rapid and significant, opening unprecedented opportunities for creators,” Olyan said. As the country moves “quickly toward global leadership in sports,” he added, it has also raised ambitions and created new routes for people to turn dreams into reality.

Across the region, the creator economy is booming, powered by a young audience, government investment and platforms such as TikTok. In 2025, the GCC alone was home to 263,000 social media influencers — a 75-percent increase in just two years according to data from Qoruz, an influencer-marketing intelligence platform.

Globally, fashion and entertainment dominate the influencer industry, but the GCC market has followed a slightly different trajectory. Lifestyle and travel also lead the charts, reflecting both regional affluence and a cultural emphasis on luxury, aesthetics, and experience-led content.

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While sport is not a major category, the research underscores what makes the GCC ecosystem distinctive: high digital penetration, brand-conscious audiences, and multilingual, multi-ethnic creators, with campaign planning often shaped by strategic decisions about language and identity.

Olyan said he sees many regional influencers following the same path as him — though not necessarily through sport. “I believe we are contributing to clearer roadmaps for anyone aiming for success through creative, values-driven content rooted in strong human principles,” he added. “Opportunities are abundant, but the real challenge lies in consistency and maintaining quality amid pressure and high expectations.”

For Olyan, Arab culture is not an add-on to, but the backbone of, his storytelling. He frames the region’s passion for football alongside questions of Arab identity, delivering it in an entertaining format that can travel beyond the usual language barriers.

“What makes sport special is that it’s a universal language. Many non-Arab audiences already follow my content daily, supported by AI tools. Arabic is my language and a core part of my identity, and I won’t change it. Instead, I’ll rely on smart translation tools and solutions to reach wider audiences.”

Olyan also noted that the region has long been framed through the narratives of people from elsewhere, often in ways that highlight only its darker corners.

“The Arab world is full of inspiring stories and a rich culture that deserves to be told through the eyes of its people, not only from the outside,” he said, adding that he hopes viewers value his videos for “changing their perspective and helped them see the truth more clearly.”

Olyan was crowned TikTok Arab Content Creator of the Year 2026 at a ceremony held in partnership with the 1 Billion Followers Summit in Dubai.

He said the recognition was a result of more than just a run of viral moments, explaining that it came about “through structured, institutional work, team development, and linking content to long-term goals. Sustainability comes from creating moments and building value, not relying on trends or short-lived hype.”

Underscoring the double-edged nature of social media, Olyan argued that attention alone is not the point. “Real impact happens when content is used to educate and inspire people, not just capture their attention.”

He also expressed skepticism about banning under-16s from social media. Regulation matters, he said, but “awareness, smart supervision, and teaching safe usage matter more than complete bans.”

Creators, he added, are not immune to the platforms’ darker side. Psychological pressure, mental exhaustion, and long periods away from family due to frequent travel are part of the job. “I manage it through time organization, temporary breaks, and returning with renewed passion,” he explained.

 

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Olyan is also the founder of the O15 Football Academy, a project rooted in his childhood dream and one he sees as part of a broader sporting movement gaining traction in the Kingdom. For him, the academy is not just about competition, but about giving children a supportive environment where sport becomes a formative social practice.

“As a child, I wished such an academy existed for me and my friends,” he said. “Many talents were playing in local neighborhoods without professional guidance or support, causing real potential to be lost due to the absence of proper training environments, follow-up, and opportunities. The environment was often challenging and unmotivating.”

His academy aims to identify talent early, develop it “scientifically,” and prepare players to compete at club and national levels, but Olyan added that even those who do not pursue the sport professionally can also benefit “educationally, culturally, and socially.” 

Football, he said, is “a form of soft power that, by God’s will, can positively impact many aspects of life.”

Whether creating content or helping others pursue their sporting dreams, Olyan said his guiding principle comes from a line by the late Saudi politician and poet Ghazi Al-Qusaibi — a reminder that what you hope for in small measure can arrive, unexpectedly, in abundance: “You wish for a drop of good news, but God wishes to help you with rain.”