With legacy book, Mastercard celebrates its ‘Priceless’ platform and 25 inspiring women

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Updated 19 March 2023
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With legacy book, Mastercard celebrates its ‘Priceless’ platform and 25 inspiring women

Bringing together the journeys of some of the world’s most inspiring female leaders in arts, sports, politics, hospitality, financial services and beyond, Mastercard has unveiled a coffee-table book, “Lasting Legacy — Honoring 25 Visionaries to Celebrate 25 Years of Priceless.” Launched during Women’s Month 2023, the book marks the 25th anniversary of Mastercard’s Priceless platform, which has been connecting people to their passions for a quarter of a century.
Mastercard is committed to creating a more equitable world for all and this project marks the company’s latest milestone in unlocking opportunities and celebrating the role of women in society. By exploring the role of these trailblazers, the book aims to inspire readers to take action in their own lives and communities to close the gender gap and create a more inclusive future.

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The book marks the 25th anniversary of Mastercard’s Priceless platform.

The legacy piece highlights the journeys and impact of women including Saudi Arabia’s Raha Moharrak, adventurer; Jessica Kahawaty, model, entrepreneur and philanthropist; Roya Khajeh, assistant general manager and head of cards and payments at Commercial Bank, Qatar; Sconaid McGeachin, director of communications and marketing at COP28 UAE and former senior vice president communications at Expo 2020 Dubai; Dr. Maya Mursi, president of the National Council for Women, Egypt; and Sudha Murty, author and philanthropist.
Others featured in the book include Nona Gaprindashvili, chess legend; Nezha Alaoui, founder, author, impact influencer and CEO of Women Choice; Ambareen Musa, founder and CEO of Yabi by Souqalmal; Laila Mostafa Abdullatif, director general of Emirates Nature-WWF; Naoko Yamazaki, astronaut and engineer; Jennifer Blandos, founder and CEO of Female Fusion; and Ola Doudin, co-founder and CEO of BitOasis, among others.
“This book has been a true labor of love for us, and a testament to the women who are driving progress and uplifting communities around the world,” said Beatrice Cornacchia, senior vice president, marketing and communications, Eastern Europe, Middle East and Africa, Mastercard.

It is our hope that the stories in ‘Lasting Legacy’ will encourage readers, regardless of their gender, to pursue their passions and make a positive impact on society, to inspire generations to come,” said Beatrice Cornacchia, senior vice president, marketing and communications, Eastern Europe, Middle East and Africa, Mastercard.
The book is available online, across libraries, universities, schools and on BooksArabia.com.

 


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.