Ronaldo’s Saudi move tipped to increase eyes on Asian football

In this photo provided by Saudi soccer club Al Nassr, Portugal forward Cristiano Ronaldo arrives at Riyadh International Airport on January 2, 2023. (Photo courtesy: Twitter/AlNassrFC)
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Updated 03 January 2023
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Ronaldo’s Saudi move tipped to increase eyes on Asian football

  • Saudi Arabian football club Al-Nassr announced Christiano Ronaldo’s signing last week on social media
  • Ronaldo, who has won five European Champions Leagues, will reportedly earn $200 million annually

When Cristiano Ronaldo is presented by Saudi Arabian club Al-Nassr on Tuesday in Riyadh, it will kick off a new era in Asian soccer.

Al-Nassr announced the signing of one of the world’s biggest sports stars on social media on Friday. Within 24 hours, the post was viewed more than 20 million times and the club gained about 2.5 million more followers.

There was a similar surge on Instagram, where the Portuguese star has more than 520 million followers, the most in the world. There, the announcement received more than 30 million likes.

“This agreement is more than writing a new historical chapter,” Al-Nassr president Musalli Al-Muammar said. He will present Ronaldo at the club stadium on Tuesday.

Ronaldo has won five European Champions Leagues with Real Madrid and Manchester United, but his controversial second tenure at the English club ended after 15 months with him as a bench regular without trophies and out of contract after it was prematurely terminated.

New coach Rudy Garcia has welcomed the free agent who has Al-Nassr dreaming of a first Asian title.

“The signing of a player the size of Cristiano Ronaldo is extraordinary, and contributes to the development of Saudi football,” said the Frenchman who has coached Lyon and Roma. “We are happy with his arrival. The first goal is to work so he can adapt to our team, to enjoy playing for Al-Nassr, and to entertain the fans.”

Al-Nassr, a nine-time Saudi Arabian champion, is already going well near the halfway stage of the Saudi Professional League. It moved into the lead on Saturday after winning at Al-Khaleej 1-0 thanks to Cameroonian striker Vincent Aboubaker.

Other names at the club include Colombia goalkeeper David Ospina, formerly of Arsenal and Napoli, and 2018 South American player of the year Pity Martinez. Brazilian Anderson Talisca leads the goal-scoring chart.

Despite such talent, the league does not have a wide audience internationally. That may change thanks to Ronaldo, who will reportedly earn up to $200 million a year.

“The whole world knows Ronaldo very well and his achievements as a player speak for themselves,” former Saudi Arabia international Hamad Al-Montashari said. “He is an exceptional player and could score a hat trick in every game.”

Had the soon-to-be-38-year-old superstar left Europe five years ago, then China would have been a realistic destination. The massive wave of spending there in the previous decade has ended, however. With real estate companies financing much of the transfer activity, the massive slowdown in China’s property market has seen the majority of clubs struggling to make ends meet.

Guangzhou won eight Chinese and two Asian titles in the previous decade, but with owner Evergrande facing reported debts of $300 billion in June 2022, the club was reduced to fielding a team made up of youngsters. Relegation was the result in December.

On Friday, the same day the Ronaldo deal was announced in Riyadh, Wuhan Three Towns was given the Chinese Super League title a round early as opponent Tianjin Tigers was unable to field a team of 11 players due to COVID-19. In terms of Asian soccer news, it was overshadowed.


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.