Ithra event brings together key Arabic content creators in Riyadh

The initiative seeks to boost the content creation field by helping to develop the broader cultural scene and support the diverse and dynamic growth of the field. (SPA)
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Updated 20 December 2022
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Ithra event brings together key Arabic content creators in Riyadh

  • The event on Wednesday includes launch of the second Arabic Content Initiative, giving creators a chance apply for financial and other support for projects

DHAHRAN: Leading Arab content creators will gather in Riyadh on Wednesday for a “content enrichment” event organized by the King Abdulaziz Center for World Culture, also known as Ithra.

The event, at the King Abdulaziz Financial District in Riyadh, will include the launch of the second Arabic Content Initiative, which gives creators of various types of content, including documentaries, literature, translation, online platforms, music, podcasts and mobile video games, the chance to apply for financial and other support for their projects.

Abdullah Al-Rashid, the director of Ithra, said the aim of the initiative is to develop content and provide a diverse range of opportunities in the Kingdom in the fields of culture and innovation. The program targets in particular small and medium-sized businesses interested in producing written, audio or visual content in Arabic, he added.

The initiative also seeks to boost the content creation field by helping to develop the broader cultural scene and support the diverse and dynamic growth of the field, said Al-Rashid, while aiding the development of emerging professional talents and improving the standards of Arabic content production.

Wednesday’s event also includes an exhibition showcasing the work Ithra is doing in this field, along with 13 projects that participated in the first edition of the initiative.

Creators and businesses can apply for the program through the initiative’s website. The deadline is March 31. A nominations committee will consider the applications and select those that will benefit from financial, marketing and logistic support from Ithra. The chosen projects will be announced on July 31.

 


Striking light pillars phenomenon captivates Northern Borders residents

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Striking light pillars phenomenon captivates Northern Borders residents

  • The sight captivated residents and visitors alike

RIYADH: A striking astronomical and optical phenomenon was observed in Saudi Arabia’s Northern Borders Region on Monday, as light pillars, a remarkable natural spectacle, appeared in the sky, drawing the attention of locals and enthusiasts of natural phenomena, the Saudi Press Agency reported.

The sight captivated residents and visitors alike, with the interplay of colors and light making for an extraordinary spectacle.

Astronomy Club member Adnan Khalifa said that a light pillar is an optical phenomenon that occurs in the atmosphere as a vertical column of light extending above or below its source. This effect is caused by the reflection of light on tiny ice crystals suspended in clouds or the air.

He added that the light source can be natural, such as the sun, particularly when near the horizon, or the moon. It can also originate from human-made sources, like streetlights, creating a unique and captivating visual display in the sky.

Abouazza El-Mhamdi, associate professor in the physics and astronomy department at King Saud University’s College of Science, told Arab News: “On Monday evening, residents of the Northern Borders Region near Arar witnessed a rare meteorological event — the vibrant light pillars that illuminated the night sky.

“While appearing like a celestial display, this is not a purely astronomical event involving stars or planets, for example, but rather an atmospheric optical phenomenon triggered by an exceptional drop in temperature and perfect wind stillness,” he said. 

“The display featured towering vertical beams of white, orange and yellow light, created when ground-based light sources reflected off tiny, flat ice crystals suspended in the freezing air, which acted like a collective mirror,” he added. 

“Although these pillars are common in Arctic climates like Canada or Russia, their appearance in Saudi Arabia is a remarkable anomaly, highlighting the unique and intense winter conditions currently affecting the Kingdom’s northern reaches,” the professor said.

Following the inclement weather last week, and as a result of several days of low temperatures, vibrant beams of light shot up into the night sky, creating a stunning display.

The phenomenon, characterized by its colorful vertical light columns, occurs under specific conditions, such as temperatures falling below 0 degrees Celsius, while calm winds are also essential.

The unique ice halo effect forms when moisture in the air condenses into ice crystals, reflecting surrounding lights to create a breathtaking visual display.