Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

In this photograph taken on April 28, 2022, a vendor displays Rooh Afza beverage bottles to customers at a market in Karachi. (AFP/FILE)
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Updated 16 November 2022
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Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

  • A Hamdard representative in Pakistan maintains Indian court’s decision will have ‘zero impact’ on the company business
  • The court took up the case after Hamdard India said the Pakistani brand of the product was sold on e-commerce websites

ISLAMABAD/NEW DELHI: A Pakistani company, which manufactures herbal medicines and other commodities, distanced itself on Wednesday from a ban on the sale of one of its most popular products in India which, it said, was marketed by individuals in Dubai through various e-commerce platforms. 

A representative at Hamdard Pakistan said this in response to questions by Arab News after the Delhi High Court “permanently restrained” Amazon India from selling Rooh Afza beverage produced in Pakistan. 

A rose-flavored concentrate of herbs, fruits and flowers, the drink is popular throughout South Asia where it is mostly consumed during summer. Rooh Afza also becomes a staple item in the Muslim fasting month of Ramadan when people mix it with milk or water before serving it with the sunset iftar meal. 
The drink was first introduced in 1906 by Hakim Hafiz Abdul Majeed in New Delhi, though its ownership rights were split after partition in 1947 since Majeed’s elder son remained in India while the younger one moved to Pakistan. 
Today, Hamdard National Foundation, India, and Hamdard Laboratories, Pakistan, manufacture the product in their respective national domains while the Rooh Afza trademark is registered in both countries.
The high court in New Delhi issued its verdict after the product’s owner in India filed a suit, saying the beverage produced in Pakistan was being sold through Amazon India. 
“Hamdard Pakistan has got nothing to do with the ban on Rooh Afza in India as the company does not export its product to that country,” Faiz Ullah Jawad, the company’s marketing and business development director, told Arab News on Wednesday. 
“Some individuals sell our product on different e-commerce platforms from Dubai on their own because the quality of our product is much better than the one available in India,” he continued. 
Jawad clarified that Hamdard Pakistan was “never involved” in any business with India since “that is neither our domain nor we sell our products in that country.” 
“We don’t even know who these sellers are who have been banned from selling Rooh Afza in India,” he added. 
Jawad maintained the court’s decision would have “zero impact on our business in the international market,” adding it was India’s choice if it wanted to ban the product manufactured in Pakistan or not. 
It may be recalled that Hamdard India pointed out in its complaint that the product manufactured by Hamdard Laboratories, Pakistan, was sold on the e-commerce website, though it did not carry the address of the manufacturer. 
“It is not clear as to how these products are being imported from Pakistan when clearly the Plaintiffs [Hamdard India] have statutory rights in the marks in India,” the court observed. 
It also expressed “surprise” that an imported product was sold by Amazon India “without the complete details of the manufacturer being disclosed.” 
President of the Confederation of All India Traders Praveen Khandelwal asked the administration in New Delhi to make it mandatory for e-commerce platforms to specify the country of origin with every product available of their website. 
“It’s a very serious matter,” he told Arab News. “Amazon India is a habitual law offender. It is not only selling Pakistani but also Chinese goods.” 


Pakistan strikes $4 billion deal to sell weapons to Libyan force, officials say

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Pakistan strikes $4 billion deal to sell weapons to Libyan force, officials say

  • Pakistan’s defense industry spans aircraft, vehicles, and naval construction
  • The deal, spread over two-and-a-half years, includes JF-17 jets, officials say

KARACHI: Pakistan has reached a deal worth over $4 billion to sell military equipment to the Libyan National Army, four Pakistani officials said, despite a UN arms embargo ​on the fractured North African country.

The deal, one of Pakistan’s largest-ever weapons sales, was finalized after a meeting last week between Pakistan military chief Field Marshal Asim Munir and Saddam Khalifa Haftar, deputy commander-in-chief of the LNA, in the eastern Libyan city of Benghazi, said the four officials.

The officials, all involved in defense matters, declined to be identified because of the sensitivity of the deal.

Pakistan’s foreign ministry, defense ministry and military did not respond to requests for comment.

Any arms agreement with the LNA is likely to face scrutiny given Libya’s long-running instability following a 2011 NATO-backed uprising that toppled Muammar Qaddafi and split the country between rival authorities.

A copy of the deal before it was finalized that was ‌seen by Reuters listed ‌the purchase of 16 JF-17 fighter jets, a multi-role combat aircraft that has ‌been ⁠jointly ​developed by Pakistan ‌and China, and 12 Super Mushak trainer aircraft, used for basic pilot training.

One of the Pakistani officials confirmed the list was accurate while a second official said the arms on the list were all part of the deal but could not provide exact numbers.

One of the Pakistani officials said the deal included the sale of equipment for land, sea and air, spread over 2-1/2 years, adding it could also include the JF-17 fighter jets. Two of the officials said the deal was valued at more than $4 billion, while the other two said it amounted to $4.6 billion.

The LNA’s official media channel reported on Sunday that ⁠the faction had entered a defense cooperation pact with Pakistan, which included weapons sales, joint training and military manufacturing, without providing details.

“We announce the launch of a ‌new phase of strategic military cooperation with Pakistan,” Haftar said in remarks broadcast ‍on Sunday by Al-Hadath television.

Authorities in Benghazi also did ‍not immediately respond to a request for comment.

The UN-recognized Government of National Unity, led by Prime Minister Abdulhamid Dbeibah, controls ‍much of western Libya, while Haftar’s LNA controls the east and south, including major oilfields, and does not recognize the western government’s authority.

ARMS EMBARGO

Libya has been subject to a UN arms embargo since 2011, requiring approval from the UN for transfers of weapons and related material.

A panel of experts said in a December 2024 report to the UN that the arms embargo on Libya remained “ineffective.” The panel said some foreign ​states had become increasingly open about providing military training and assistance to forces in both eastern and western Libya despite the restrictions.

It was not immediately clear whether Pakistan or Libya had applied for ⁠any exemptions to the UN embargo.

Three of the Pakistani officials said the deal had not broken any UN weapons embargo.

One of the officials said Pakistan is not the only one to make deals with Libya; another said there are no sanctions on Haftar; and a third said Benghazi authorities are witnessing better relations with Western governments, given rising fuel exports.

PAKISTAN EYEING MARKETS

Pakistan has been seeking to expand defense exports, drawing on decades of counterinsurgency experience and a domestic defense industry that spans aircraft production and overhaul, armored vehicles, munitions and naval construction.
Islamabad has cited its Air Force’s performance in clashes with India in May.

“Our recent war with India demonstrated our advanced capabilities to the world,” military chief Munir said in remarks broadcast by Al-Hadath on Sunday.

Pakistan markets the Chinese co-developed JF-17 as a lower-cost multi-role fighter and has positioned itself as a supplier able to offer aircraft, training and maintenance outside Western supply chains.

Pakistan has also been deepening security ties with Gulf partners, signing a Strategic Mutual Defense Agreement ‌with Saudi Arabia in September 2025 and holding senior-level defense talks with Qatar.

The Libya deal would expand Pakistan’s footprint in North Africa as regional and international powers compete for influence over Libya’s fragmented security institutions and oil-backed economy.