DUBAI: Moonglaze, founded by influencer, makeup artist and entrepreneur Yara Alnamlah, on Thursday launched at Sephora Middle East, the first Saudi beauty brand to do so.
For Alnamlah, the launch represented more than a business achievement and she told Arab News it was “a celebration of cultural pride.”
She added: “This achievement not only elevates Moonglaze’s presence on the world stage but also represents a major step forward for Saudi and Middle Eastern beauty voices in the global marketplace.
“What makes this moment truly groundbreaking is that it’s the first time a Saudi brand has entered Sephora’s retail ecosystem, both in store and online exclusively in the Middle East.

MOODS water lip tints. (Supplied)
“This move showcases the growing influence, creativity, and excellence of Saudi and regional beauty innovators, and opens the door for local brands to shine alongside international leaders.
“Moonglaze’s debut at Sephora reflects a celebration of cultural pride, visionary entrepreneurship, and a renewed spotlight on beauty that resonates with diverse identities from Riyadh to the world.”
At Sephora Middle East, the brand’s full range will be available, including blush sticks, bronze pods, highlighter sticks and brushes, alongside the newly launched FEELS lip liners and MOODS water lip tints, which are debuting exclusively as part of the Sephora launch.
The creation of Moonglaze has been a personal journey shaped by Alnamlah’s background as a makeup artist.

The creation of Moonglaze has been a personal journey shaped by Alnamlah’s background as a makeup artist. (Supplied)
“Our products are inspired by my belief in healthy, glowing skin as the foundation of any great makeup look,” she previously told Arab News, adding that this philosophy led her to begin the brand with skincare before expanding into color cosmetics.
Alnamlah added: “The idea of using makeup to highlight natural beauty rather than mask it is something that I wanted to reflect in every Moonglaze product.
“Growing up in Saudi Arabia, I’ve always been inspired by the cultural appreciation of beauty and the importance of glowing, radiant skin.”
The use of the word “moon” in the brand name references the Arabic term “qamar,” often used to describe someone as luminous, Alnamlah explained.
The Sephora launch follows the brand’s debut at Selfridges London in 2024.











