Apple prepares to source chips from Arizona plant — Bloomberg News

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Updated 16 November 2022
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Apple prepares to source chips from Arizona plant — Bloomberg News

  • The company may also expand its supply of chips from plants in Europe: report

Apple Inc. is preparing to begin sourcing chips for its devices from a plant under construction in Arizona in the United States, Bloomberg News reported on Tuesday.
The company may also expand its supply of chips from plants in Europe, the report said, attributing it to remarks by Chief Executive Officer Tim Cook at an internal meeting in Germany with local engineering and retail employees.
Apple declined to comment when contacted by Reuters.
According to the report, Cook was likely referring to an Arizona factory that will be run by Taiwan Semiconductor Manufacturing Co, the world’s largest contract chipmaker and a major supplier to Apple.
Last year, TSMC said it had started construction at a site in Arizona where it planned to spend $12 billion to build a computer chip factory, and planned to start volume production of chips using its 5-nanometer production technology in 2024.
Earlier this month, TSMC also said it was constructing a building that could serve as its second chip factory in Arizona.
The United States has been encouraging foreign tech firms to manufacture in the country and has actively supported local research, development and manufacturing after passing its CHIPS Act.


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
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Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.