What We Are Buying Today: Saudi label By Jana Khojah

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Updated 24 October 2022
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What We Are Buying Today: Saudi label By Jana Khojah

By Jana Khojah is a Saudi brand founded in 2019 that produces high-end Saudi styles like abayas and farwas with a modern twist. 

The brand was established by Saudi designer Jana Khojah in Jeddah and prioritizes high-quality elegance while emphasizing Saudi style in everyday wear for women. Combining classic silhouettes with fabrics and details that are not usually associated with the abaya — like feathers, fur and leather — By Jana Khojah creates unique pieces for a range of tastes. 

With regard to seasonal limited-edition pieces, the brand offers distinctive and elegant staple pieces. 

Khojah, who received frequent compliments and questions about the abayas she made for herself, began getting requests to create them for others. She founded her fashion label during the coronavirus pandemic, and it became a huge hit, expanding to include teams for embroidery and handmade goods. The brand also has its own perfume line inspired by French perfumes. 

By Jana Khojah offers cleaning instructions to accompany every garment, as the natural fabrics used in their creation, such as silk or fur, can be delicate and require special attention. To ensure the pieces arrive undamaged, they are wrapped in paper packing and then in carton boxes.

Prices are reasonable for the uniqueness and quality of the creations. Follow By Jana Khojah’s Instagram account @jk.designer1 for more details.


Review: Voyna 19 — ready-to-wear pieces designed with precision

Voyna 19 represents a rising success story in contemporary fashion, redefining how modesty and elegance can coexist. (Supplied)
Updated 30 January 2026
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Review: Voyna 19 — ready-to-wear pieces designed with precision

  • The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life

In today’s fashion landscape, a few brands stand out not just for selling clothes but for presenting a clear lifestyle vision.

Among these emerging names gaining attention regionally and internationally is Voyna 19, a contemporary women’s fashion label that blends modesty with modernity and offers a forward-looking take on elegance. 

At its core, Voyna 19 focuses on ready-to-wear pieces designed with precision, combining comfort with a bold artistic touch.

The brand recently launched its “Silence” fall-winter 2025/26 collection, which marks an evolution in its identity toward more structured, contemporary pieces.

The capsule emphasizes clean lines, geometric cuts and layering techniques that balance strength and femininity. Each piece is designed for flexibility and movement, catering to women seeking elegance that fits seamlessly into a modern, urban lifestyle.  

The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life.

The use of textures, precise tailoring and layered silhouettes demonstrates the brand’s commitment to blending practicality with high-concept design.  

While Voyna 19 excels in blending modernity with modesty, the brand could further diversify its palette and materials to appeal to a broader range of climates and cultural contexts.

Some pieces, though visually striking, may lean toward conceptual styling that might not fully translate into everyday wear for all women. Expanding accessibility in sizing and experimenting with more versatile, seasonless designs could help the brand to strengthen its global presence.  

Voyna 19 represents a rising success story in contemporary fashion, redefining how modesty and elegance can coexist.