What We Are Buying Today: Selene: high-quality comfort that doesn’t comprise on elegance

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Updated 12 October 2022
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What We Are Buying Today: Selene: high-quality comfort that doesn’t comprise on elegance

Selene is a Saudi brand founded in 2021 that produces high-end items such as statement suits, activewear and T-shirts.

Saudi designer Shahad Al-Ruwaished established the brand in Riyadh, and it prioritizes high-quality comfort and elegance while emphasizing everyday wear for all ages and genders. 

The designer began experimenting with the plethora of textiles, patterns, and designs available in the Kingdom. Her family is full of artists and talent, which gave her the inspiration to pursue her goals.

Selene provides elegant staple pieces for its customers’ wardrobes having elevated its designs and collections to meet the exacting demands of the fashion industry. 

The brand was set up after Al-Ruwaished saw a need for high-quality, comfortable clothing suitable for special occasions and everyday use, and its team has learnt new design programs and testing swatches for quality and durability.

Late nights of brainstorming and perfecting designs have resulted in Selene becoming a highly popular brand. Its workforce has also grown to include social media managers, models, videographers, and customer support representatives.

Selene’s sizes are limited to small, medium and large. For more information, visit Instagram at @seleneofficial.sa.


Stars gather in London for 2025 fashion awards

Updated 02 December 2025
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Stars gather in London for 2025 fashion awards

DUBAI: From Yasmine Hamdan to supermodel Iman, stars from the worlds of fashion and entertainment gathered on the red carpet at The Fashion Awards 2025 in London on Monday.

The event at the Royal Albert Hall was attended by celebrities such as actresses Cate Blanchett and Sienna Miller, the latter debuting her baby bump in a sheer Givenchy gown.

The ceremony, founded in 1989, is overseen by the British Fashion Council. This year marked the first under new council CEO Laura Weir.

Hosted by US actor Colman Domingo, the event and saw Jonathan Anderson named Designer of the Year award for his work at Dior and JW Anderson — the third year he has won the award. Taking to the stage, he said: “I love being in the house of Dior because it’s a massive challenge … I believe in collaboration, thank you so much for this honor.”

Givenchy’s Sarah Burton won British Womenswear Designer of the Year, with Grace Wales Bonner taking the menswear equivalent.

This year’s Vanguard Award went to Turkish designer Dilara Findokoglu. The Isabella Blow Award for Fashion Creator went to Rei Kawakubo, Adrian Joffe and Dickon Bowden for Dover Street Market, and the Outstanding Achievement Award was handed to Brunello Cucinelli.

US Sudanese model Anok Yai was named Model of the Year. (Getty Images)

US Sudanese model Anok Yai was named Model of the Year. Accepting her prize, an emotional Yai said: “To all the little Black girls watching me right now, your colour is not a curse … you are more powerful than you can imagine,” reported the BBC.

She took to the stage in a cream corseted custom gown by Dilara Findikoglu. The floor-length dress featured swathes of lace, crushed velvet and satin, and a dramatic train.

“Whenever you see a Dilara piece, you know that it’s her work right away … I love the romance of her pieces — there’s this raw, edgy darkness to it that I’ve been obsessed with,” Yai told Vogue magazine ahead of the ceremony.