What We Are Buying Today: Selene: high-quality comfort that doesn’t comprise on elegance

Short Url
Updated 12 October 2022

What We Are Buying Today: Selene: high-quality comfort that doesn’t comprise on elegance

Selene is a Saudi brand founded in 2021 that produces high-end items such as statement suits, activewear and T-shirts.

Saudi designer Shahad Al-Ruwaished established the brand in Riyadh, and it prioritizes high-quality comfort and elegance while emphasizing everyday wear for all ages and genders. 

The designer began experimenting with the plethora of textiles, patterns, and designs available in the Kingdom. Her family is full of artists and talent, which gave her the inspiration to pursue her goals.

Selene provides elegant staple pieces for its customers’ wardrobes having elevated its designs and collections to meet the exacting demands of the fashion industry. 

The brand was set up after Al-Ruwaished saw a need for high-quality, comfortable clothing suitable for special occasions and everyday use, and its team has learnt new design programs and testing swatches for quality and durability.

Late nights of brainstorming and perfecting designs have resulted in Selene becoming a highly popular brand. Its workforce has also grown to include social media managers, models, videographers, and customer support representatives.

Selene’s sizes are limited to small, medium and large. For more information, visit Instagram at @seleneofficial.sa.

Tunisian managing director Nadia Dhouib pays tribute to Paco Rabanne

Updated 04 February 2023

Tunisian managing director Nadia Dhouib pays tribute to Paco Rabanne

  • The eponymous label he exited more than two decades ago hailed him as "among the most seminal fashion figures of the 20th century"
  • Tunisian managing director of Paco Rabanne, Nadia Dhouib, paid tribute to the ‘legendary’ fashion designer

PARIS: Tunisian managing director Nadia Dhouib this week paid tribute to the Spanish-born designer Paco Rabanne, who died at the age of 88 on Friday.

Dhouib, who was named managing director of Paco Rabanne in March last year, shared a black and white picture of the fashion designer, best known for his metallic ensembles and space-age designs of the 1960s, on her Instagram stories, and wrote: “Legend.”

The eponymous label he exited more than two decades ago hailed him as “among the most seminal fashion figures of the 20th century.”

Rabanne dressed some of the most prominent stars of the 1960s, including French singer Francoise Hardy, whose outfits from the designer included a minidress made from gold plates and a metal link jumpsuit, as well as Jane Birkin and Serge Gainsbourg, who were pictured in matching silver outfits.

Among his most famous looks were the fitted, skin-baring ensembles worn by Jane Fonda in Roger Vadim’s cult science fiction film “Barbarella.”

The death of Francisco Rabaneda y Cuervo, Paco Rabanne’s birth name, was confirmed by a spokesperson for Spanish group Puig, which now controls the fashion house.

“A major personality in fashion, his was a daring, revolutionary and provocative vision, conveyed through a unique aesthetic,” said Marc Puig, chairman and CEO of Puig.


A post shared by Paco Rabanne (@pacorabanne)

“Paco Rabanne made transgression magnetic. Who else could induce fashionable Parisian women (to) clamor for dresses made of plastic and metal? Who but Paco Rabanne could imagine a fragrance called Calandre — the word means ‘automobile grill,’ you know — and turn it into an icon of modern femininity?" the group's statement said.

Born in a village in the Spanish Basque region in 1934, his mother was a head seamstress at Balenciaga. He died in Portsall in Brittany.

Rabanne grew up in France, where the family moved after Spanish troops shot dead his father, who had been a Republican commander during the civil war.

He studied architecture at the Ecole des Beaux Arts in Paris. He started his career sketching handbags for a supplier to prestigious fashion houses including Givenchy and Chanel, as well as shoes for Charles Jourdan.

He then branched into fashion, designing garments and jewelry with unconventional materials such as metal and plastic.


A post shared by Nadia Dhouib (@nadia_dhouib)


His first collection, which he described as “unwearable dresses made of contemporary materials” were pieces made of strips of plastic linked with metal rings, worn by barefoot models at a presentation at the upscale Paris hotel George V.

The Paris cabaret Crazy Horse Saloon was his next venue, where models paraded his skimpy dresses and bathing suits while wearing hardhats.

While his innovation and futuristic designs won plaudits, his fascination with the supernatural prompted public derision at times. He was known for recounting past reincarnations, and in 1999, he predicted the space station Mir would crash into France, coinciding with a solar eclipse.

Surrealist Salvador Dali famously approved of his compatriot, calling him “Spain’s second genius.”

The designer teamed up with Spain’s Puig family in the late 1960s, launching perfumes that served as a springboard for the company’s international expansion.

“Paco Rabanne made transgression magnetic. Who else could induce fashionable Parisian women (to) clamour for dresses made of plastic and metal,” said Jose Manuel Albesa, president of Puig’s beauty and fashion division.

The label has seen a resurgence in popularity in recent years, under the creative direction of Julien Dossena, who has updated the house’s signature chainmail designs.

“We are grateful to Monsieur Rabanne for establishing our avant-garde heritage and defining a future of limitless possibilities,” the fashion house said in a statement.

The designer’s work with metallic plastic gave a “sharp edge” to women’s clothes, an effect that was “so much more than a New Look,” fashion historian Suzy Menkes said on Instagram Friday.

“It was rather a revolutionary attitude for women who wanted both to protect and assert themselves.”

(With Reuters and AP)


Katwalk: The marketplace linking creatives with fashion-conscious consumers

Updated 25 November 2022

Katwalk: The marketplace linking creatives with fashion-conscious consumers

Katwalk marketplace connects creative and emerging designers with fashion-conscious customers, showcasing the latest Arabian trends.

Fashion-savvy shoppers can browse through abayas, kaftans, kimonos, cardigans, and dresses with unique styles and a variety of colors, prints, cuts, and shapes.

The products are from 14 different designers from Saudi Arabia and Bahrain who share the same values and passion to produce bespoke Arabian fashion items. 

Katwalk aims to build a long-standing relationship and be a destination of inspiration for creative and talented designers and a one-stop-shop for consumers.

After finishing her studies in the UK and returning to Saudi Arabia, company co-founder and creative director, Aliya Almusawi, launched Katwalk in a bid to elevate traditional local shopping to a modern and seamless experience with pieces women desired. 

She noted that Arabian fashion had evolved from traditional norms to become part of women’s chic everyday wear and it was her mission to highlight it on a global stage.

Collections include travel, casual, evening, and formal wear with a focus on affordability, high-quality materials, and tailored-made items, all presented in distinctive branded packaging. 

Almusawi said: “At Katwalk, a designer’s pieces always stand out with the help of exceptional pictures. The brand works with experienced photographers in the Kingdom to deliver the finest results, from preparing mood boards and searching for unique locations, to photo selection and editing.

“We always ensure that we bring in new ideas and seek inspiration from different minds, depending on the occasion and time of year, while maintaining the quality and guidelines of the brand and designers’ expectations to achieve the best results,” she added.

What We Are Buying Today: KaafMeem

Updated 04 November 2022

What We Are Buying Today: KaafMeem

Saudi local brands are no strangers to creativity and originality, and to keep yourself afloat in such a sea of talent is a notable feat. KaafMeem is one such brand that has made a name for itself.

It caters to Saudi women by giving them unique abayas that match their style. The designs are unique, and the product is woven with class. The brand boasts variety for all women, with shorter abayas that fit the daily hustle, to the more sophisticated look.

The designs are colored in a way that makes pairing with other clothes an easy task.

The tarha is also available in different colors and these are easy to mix and match to produce fun outfits. KaafMeem even stocks a double-sided tarha that can take the place of two in your wardrobe.

The brand also offers accessories and masks so you can be safe and chic at the same time.

KaafMeem has also produced clothing to be worn under the abaya. These sets are ideal for someone looking to put together a modest outfit, and who wants the abaya to flow on top.

Dresses that fit the abaya like a glove come in presentation boxes to provide the ideal present for a loved one, or even yourself.

Customer service is friendly and accommodating. Once the product is delivered, a member of staff will get in touch with the buyer to make sure they are happy.


What We Are Buying Today: The Voula Collection

Updated 31 October 2022

What We Are Buying Today: The Voula Collection

Originality of design is often considered the key to success in the competitive abaya market.

But Sarah Al-Bedair’s Voula Collection brand also combines accessories in its eye-theme-based embroidered garments. 

The brand was launched during the coronavirus pandemic lockdown period in Saudi Arabia at first making fashionable cloth masks but then expanding into abaya production.

Al-Bedair uses a range of materials and fabrics, mostly sourced from Europe, including linen, crape, organza, denim, poplin, and cotton. 

The inspiration for her designs was originally drawn from Greece, before she started focusing on Saudi themes such as camels, palm trees, and horses.

She began by creating abayas that could be worn as dresses, then moved into making fashionable face masks with eye designs, and more recently started designing summer abayas for daytime and evening wear. 

Al-Bedair has had an interest in fabrics and the fashion world since a young age, eventually prompting friends and family to encourage her to set up her own brand.

She said: “In my opinion, every fashion designer has their own passion, style, and vision. What makes each of us different is our commitment, attitude, creativity, diversity, customer-orientation, and consistency in exceeding customers’ expectations.” 

For more information about the brand, visit @voulacollection on Instagram.

Luda Jewelry one of Saudi 100 Brands to be showcased at Milan Fashion Week

Updated 29 October 2022

Luda Jewelry one of Saudi 100 Brands to be showcased at Milan Fashion Week

  • Luda’s designer Khlood Arab, a student of the Gemological Institute of America, is also a cosmetic dentist with master’s degree and American board certification in dental artistry

Luda Fine Jewelry is all about excellence, quality and finesse. Designs are based on flowers that combine sensual feelings with opulence. Each piece is made of 18-karat gold and precious and semiprecious stones.

The Luda Collection’s “Bouquet of Flowers” draws inspiration from the beauty of nature to evoke a unique experience, feeling and occasion in every piece.

Khlood Arab, Luda’s designer, found her passion in fashion jewelry, taking courses at schools including the Gemological Institute of America.

She has worked with 55fifty7 Diamond Studio in Dubai to realize her passion to design her own jewelry line. Arab wanted her creations to be self-explanatory.

Luda was chosen to be one of Saudi 100 Brands to be showcased in the Milan Whites showroom at next year’s Milan Fashion Week.

The world of fashion jewelry is continuously evolving and challenging, as is Luda, as it strives to be unique.

Arab is also a cosmetic dentist, who returned from the US and settled in Saudi Arabia after obtaining her master’s degree and American board certification in the field of dental artistry.

She was obsessed with the emerging world of fashion, captivated with the latest trends, and mesmerized by the memorable power of uniquely designed jewelry.