From an edgy take on symbols like its XO collection to a game-changing puzzle-like creation, La Mira jewelry has eclectic, yet elegant designs highlighting the innate brilliance of pieces that imbues old-world aesthetic with a sharply modern accent.

Samira Fahmi founded La Mira jewelry in December 2021 to create fun and fabulous pieces that are beautifully crafted, to be worn, loved, cherished and passed on as heirlooms. Thinking out of the box is kind of her emblem. Her first creation was the design of a puzzle which is also her signature collection, inspired by the beautiful moments spent playing puzzles with her kids during the harsh isolation of COVID-19. She believes her jewelry empowers and brings joy as well as unveiling emotions and elevating the spirit.

She crafts her shapes as symbols of bounciness and deconstructs them across several collections. These consist of necklaces and earrings punctuated by precision craftsmanship. She will soon add bracelets and brooches. Fahmi’s designs feature innovative use of 18 karat gold, diamonds and semiprecious stones.

La Mira’s collections have received worldwide praise and is set to be featured on the renowned online site of Farfetch, under the Elle B. Zhou category.

Fahmi never intended to be in the jewelry world. As a hotel and tourism graduate she planned to own and run a restaurant or boutique hotel. But there was a different future ahead. Designing her own pieces that focused on a modern and joyful playfulness while mixing materials like acrylic with gold or even resin attracted attention and compliments from those close to her.

This encouraged her to launch her own business. She attended workshops and enrolled at IAP Career College to gain further skills.

She recently launched her ALULA collection which took seven months to complete. Every creation in this collection is handcrafted which includes a bed of citrine cabochon to infuse more light throughout the pieces. She is meticulous in the way she designs, assembles, polishes and then chooses the stones to be used.

Her upcoming work is entitled “MY BELOVED SWORD” which praises courage, perseverance and nobility. Some of the pieces are luxurious but can be worn daily by those who prefer to do so.

You can find La Mira jewelry at Homegrown market in Jeddah or place an order through the website https://redruby-jewelry.com/

For more information, visit @la_mira_jewelry on Instagram.