How heritage sites will make Saudi Arabia a magnet for cultural tourists

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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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Updated 23 September 2022
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How heritage sites will make Saudi Arabia a magnet for cultural tourists

  • Each of the six World Heritage sites shows that Saudi roots run far deeper than many might have imagined
  • Carefully preserved and protected, Diriyah is the jewel in the crown of one of Saudi Arabia’s largest giga-projects

LONDON: Even as Saudi Arabia writes the next chapter in its story, defined by the ambition of its Vision 2030 blueprint for the future, it is rediscovering and embracing a past destined to play a central role as it opens up to the outside world.

Since 2008, Saudi Arabia has had no fewer major six sites of “outstanding universal value” inscribed on UNESCO’s World Heritage list.

There are 10 more on its Tentative List — properties being considered for nomination — including the Hejaz railway, three historic pilgrimage routes and the Al-Faw archaeological area at the northwestern edge of the Empty Quarter, a site of human occupation from prehistoric nomadic times to the growth of a thriving ancient caravan city in the second half of the first millennium B.C.

Certainly, there is no shortage of locations from which to choose for future nominations; there are more than 10,000 historical sites on Saudi Arabia’s National Antiquities Register. 




Diriyah served as the capital of the Emirate of Diriyah under the first Saudi dynasty from 1727 to 1818. (Supplied)

Each of the six World Heritage sites is one piece of a fascinating mosaic that shows not only that Saudi roots run far deeper than many might have imagined, but also that Saudi heritage is a vital component in the broad sweep of human history.

And this is living history. Each site will play — and in some cases is already playing — a crucial role in the opening up of the Kingdom as a destination for cultural tourists from around the world.

One of the most breathtaking of the UNESCO properties is the Hegra archaeological site, centerpiece of plans by the Royal Commission for AlUla to develop sensitively as a major destination more than 22,000 square kilometers of the spectacular landscape of the AlUla region, with its lush oasis valley and towering mountains. 

The jewel in AlUla’s crown is the ancient city of Hegra, the southern capital of the Nabataeans, who also built Petra in modern-day Jordan.




AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Supplied)

Yet the astonishing collection of over 100 hand-carved tombs, many with elaborate facades and inscriptions, cut into sandstone outcrops, is merely the tip of an archaeological iceberg.

There are currently a dozen international archaeology teams exploring the past cultures of AlUla and the nearby Harrat Khaybar volcanic field, from prehistory to the early 20th century. The astonishing volume of the finds they have already documented is prompting a radical rethinking of the prehistory of the Arabian Peninsula.

One team, from the University of Western Australia, has spent the past four years identifying and cataloging all the visible archaeology of AlUla county and the nearby Harrat Khaybar volcanic field. The tens of thousands of structures found, most between 4,000 and 7,000 years old, tell a story of a landscape and a climate that was once lush and temperate. 

In all, the Aerial Archaeology in the Kingdom of Saudi Arabia project has identified 13,000 sites in AlUla and an extraordinary 130,000 in Khaybar county, dating from the Stone Age to the 20th century, with the vast majority from prehistory.

A “core” 3,300 square meter area of AlUla was surveyed separately by UK-based Oxford Archaeology which, working with staff and students of King Saud University in Riyadh, identified in excess of another 16,000 archaeological sites.




A panoramic view of the Dadan District, site of the ancient city of Dadan, a predecessor to Hegra.  (Supplied)

Dr. Hugh Thomas, a senior research fellow at the University of Western Australia, said that in the past archaeologists had concentrated on the Fertile Crescent. “But as we do more and more research, we’re realizing that there was so much more here than small, independent communities living on nothing much and not doing much in an arid area,” he told Arab News. 

“The reality in that in the Neolithic period, these areas were significantly greener, and there would have been really sizeable populations of people and herds of animals moving across these landscapes.”

Among the most intriguing finds cataloged by the AAKSA team are the mysterious mustatils — often huge, rectangular structures, built by an unknown prehistoric people over 8,000 years ago. Possibly unique to the Arabian Peninsula, they are thought to have had some kind of ritualistic purpose.

More than 1,600 are now known to exist across 300,000 square kilometers of northwestern Saudi Arabia, concentrated mainly in the vicinity of AlUla and Khaybar.

More evidence of Saudi Arabia’s prehistoric past can be found in the world’s largest and most impressive collections of Neolithic rock carvings, or petroglyphs, located at two sites 300 kilometers apart in the Hail province, together adopted by UNESCO as a World Heritage site in 2015. 




Camel and oryx images depicted on the vertical surface of Jabal Umm Sinman, in association with several Thamudic inscriptions, are found in Hail region in northern Saudi Arabia. (Supplied)

The first is at Jabal Umm Sinman, a rocky outcrop to the west of the modern town of Jubbah, the origin of which dates back to the dawn of Arab civilization, when the surrounding hills once overlooked a lake, lost beneath the sands of the Nefud desert some 6,000 years ago.

It was on the hills of Umm Sinman, in the words of the UNESCO nomination document, that the ancestors of today’s Saudis “left the marks of their presence, their religions, social, cultural, intellectual and philosophical perspectives of their beliefs about life and death, metaphysical and cosmological ideologies.”

The second site is at Jabal Al-Manjor and Jabal Raat, 220 kilometers southwest of Jubbah, near the village of Shuwaymis. 




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Together, the twin sites tell the story of over 9,000 years of human history, from the earliest pictorial records of hunting to the development of writing, religion and the domestication of animals including cattle, horses and camels.

The rock art in the Hail region is regarded as one of the world’s most significant collections, “visually stunning expressions of the human creative genius by world standards, comparable to the messages left by doomed civilizations in Mesoamerica or on Easter Island…of highest outstanding universal value.”




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Saudi Arabia’s other UNESCO sites include the most recently inscribed, the Hima Cultural Area, listed in 2021. It also consists of a substantial collection of rock art images made over 7,000 years ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country.

Historic Jeddah, inscribed by UNESCO in 2014, was established in the seventh century as the major port on the Red Sea and grew rapidly as the gateway for pilgrims to Makkah who arrived by sea. Jeddah, which developed into “a thriving multicultural centre” was “characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites,” many of which can still be seen today. 




Jeddah's old village of Al Balad, one of the UNESCO world heritage sites in the Kingdom, is host to plenty of old buildings. (Shutterstock photo)

Al-Ahsa, a “serial cultural landscape” in the Eastern Province, is home to the world’s largest, and almost certainly oldest, oasis, a sprawling collection of 12 separate elements and 2.5 million palm trees scattered over a total area of 85 square kilometers.

Listed by UNESCO in 2018 as “an evolving cultural landscape,” Al-Ahsa “preserves material traces representative of all the stages of the oasis history, since its origins in the Neolithic to the present.”

Al-Ahsa, which lies between the rock desert of Al-Ghawar to the west and the sand dunes of the Al-Jafurah desert to the east, is associated with the Dilmun civilization that flourished in the third millennium B.C. in what is now eastern Saudi Arabia. Pottery finds from the Ubaid period, dating back roughly 7,000 years, also suggest the Al-Ahsa region may have been among the first in eastern Arabia to have been settled by humans.




Al-Ahsa governorate in the Eastern Province boasts of the largest date-palm oasis in the world. (Supplied)

Pride of place, in the hearts of Saudis at least, must go to the Turaif district of Diriyah, which is considered the birthplace of the Kingdom and was listed by UNESCO in 2010. 

Nestling in a bend of the Wadi Hanifah, a few kilometers northwest of the modern metropolis of Riyadh, are the preserved remains of a breathtaking collection of mud-brick palaces, houses and mosques, “the pre-eminent example of Najdi architectural style, a significant constructive tradition that developed in central Arabia…and [contributed] to the world’s cultural diversity.”

First settled by the ancestors of the House of Saud in the 15th century, the oasis of Diriyah became the capital of the First Saudi State, established in 1744.

Diriyah was destroyed in 1818 after a six-year campaign by a vengeful Ottoman Empire, alarmed by the challenge posed by the First Saudi State to its grip on Arabia and the Holy cities of Makkah and Madinah.

Ultimately, it was Al-Saud that would prevail, as history relates. In 1902, Abdulaziz bin Abdul Rahman Al-Saud, better known to the wider world as Ibn Saud, famously recaptured Riyadh, going on to unite the kingdoms of Nejd and Hejaz in 1932 as the Kingdom of Saudi Arabia. 




Diriyah, where the first Saudi state was founded 300 years ago, is being developed as an iconic tourist destination. (Supplied)

The Turaif district of nearby Diriyah, left in ruins by the Ottomans, would never be occupied again. Carefully preserved and protected, however, it is now the jewel in the crown of one of Saudi Arabia’s largest giga-projects — the development of the wider area by the Diriyah Gate Development Authority as “one of the most amazing cultural gathering places in the world.”

The $50 billion plan to transform Diriyah into a global historical, cultural and lifestyle destination will create 55,000 job opportunities and attract 27 million visitors every year. They will be able to immerse themselves in the history and culture of a kingdom that, in less than 300 years, has grown from an idea born in a small desert community to become one of the world’s most influential nations.

Awaiting visitors on the site of 7 square kilometers will be museums, galleries, world-class hotels, restaurants, shops, homes and educational and cultural facilities, all created in the traditional Najdi architectural style.

But at its heart will be Turaif, which, like so many of Saudi Arabia’s historic sites, is a priceless piece of the past now helping to shape the Kingdom’s future.


How the hospitality industry in Saudi Arabia is embracing environmental sustainability

Updated 27 April 2024
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How the hospitality industry in Saudi Arabia is embracing environmental sustainability

  • From the Red Sea coast to Al-Ahsa Oasis, new eco-friendly hotels and resorts are opening across the Kingdom
  • Industry leaders are boosting sustainability by cutting emissions, protecting habitats, and creating jobs locally

RIYADH: Saudi Arabia is emerging as a hotspot for international investment. Its latest hook? Sustainable hospitality.

The Kingdom led the Middle East and Africa’s hotel-building activity in 2023, with 42,033 hotel rooms constructed. This accounted for 35.1 percent of the 119,505 built in the region over the year, according to data from hotel monitoring firm STR. 

Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista.

One of the Kingdom’s Vision 2030 goals is to champion sustainability across all sectors, and in turn, hotels and plazas across the country have been working to implement more environmental and eco-friendly practices in their facilities. 

From 2010 to 2019, Saudi Arabia’s tourism industry has contributed an average of 6.4 percent to the country’s gross domestic product, while recording a decline in greenhouse gas emissions. 

In contrast, the global GDP average for travel and tourism over the same period rose 4.3 percent, and emissions by 2.5 percent.

Several of Red Sea Global’s developments are already up and running along the Kingdom’s northwestern coastline, including the Six Senses Southern Dunes, The Red Sea and St. Regis Red Sea Resort. 

The company recently announced further projects pillared by environmental sustainability. 

The Four Seasons luxury wellness resort, Amaala, Triple Bay, is branded with regeneration and wellness at its core, and is set to feature a one-of-a-kind Corallium marine life institute. 

Saudi Arabia’s Triple Bay AMAALA will soon be home to a Four Seasons luxury wellness resort and is committed to sustainability, aligning with Four Seasons’ longstanding pledge to well-being. (Supplied)

Progress is also being made on a sustainability-focused staff village that will provide housing for those who work at the resort. RSG says that five international operator brands, including Six Senses and Clinique La Prairie, are expected to be confirmed in the coming months.

“Our mission to develop new destinations as beacons of responsible tourism, showcasing the best in sustainable and regenerative development, gains unprecedented urgency as our planet continues to face challenges in relation to the climate crisis and biodiversity loss,” John Pagano, RSG’s group CEO, said in a statement.

The economic zone NEOM recently unveiled three new sustainable hotels in its Leyja oasis, including three flagship Habitas properties, as well as Zardun, a sanctuary resort designed to harmonize with the surrounding ecosystem. 

NEOM’s Hotel Development division has also sponsored Hotelschool The Hague to bring about the Sustainable Hospitality Challenge, bolstering a new generation of innovation in the industry.

Many of the resorts across Saudi Arabia are built to blend in with the surrounding environment. Take AlUla’s Habitas, for example, which boasts the city’s serene desert landscape that immerses guests in its untouched backdrop.

Habitas’ sustainable design and modular construction aim to minimize environmental impacts. It is free of single-use plastics, offsets carbon emissions, and manages waste, recycling and composting. (Supplied)

The luxury resort brand demonstrates its sustainable ethos, in line with the UN Sustainable Development Goals for 2030, through the offsetting of carbon emissions, waste management and a single-use plastic free policy.

“The AlUla Sustainability Charter is at the core of every hospitality project we develop within the destination,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, told Arab News.

“From the foundational design and materials of construction to the infrastructure, and the ongoing operations, as we only work with international operators that have a proven track record in sustainability, AlUla’s hotels and resorts each contribute toward delivering on our goals, such as achieving net carbon neutrality for local emissions by 2035.”

As the Arab region demonstrates overall lower environmental sustainability due to water scarcity, harsh climate and biodiversity threats, industry leaders are redefining the buzz term to fit local standards.

There are a number of grassroots projects that examine the existing traces of environmental sustainability awareness throughout the Arab region’s history. The Kingdom’s forefathers exhibited community-centered lifestyles, for example, while Islam advises its followers to conserve food and water consumption. 

Chris Nader, CEO and co-founder of luxury ecolodge brand and management company ENVI Lodges, told Arab News: “Sustainability comes from a basis of trying to minimize our negative impacts on the environment. It’s not only nature, or animals — it’s also people.” 

KAEC will host the first eco-friendly coastal resort in the distinguished and captivating Laguna area. (ENVI Lodges image)

ENVI Laguna Bay, a sustainable project developed by Al-Rasim Hotels and Resorts, will occupy a prime Red Sea coast beachfront destination in King Abdullah Economic City, surrounded by mangroves. 

“KAEC will host the first eco-friendly coastal resort in the distinguished and captivating laguna area,” Aiad Mushaikh, CEO of Al-Rasim Hotels and Resorts, said in a statement.

The project strongly aligns with Saudi Arabia’s Vision 2030. Its road map for tourism sector growth includes respecting the land, protecting wildlife, supporting local communities, sourcing mindfully, in-house food production, engaging guests and designing a sense of place. These pillars have been built into the technical guidelines of building the lodge. 

One common belief is that building necessitates the destruction of land. But through its design principles, ENVI demonstrates different approaches that can be taken to minimize its presence within the natural landscape. The company builds low-impact lodges that blend into the environment. 

“We don’t do excavations,” said Nader. “We put our unit on stilts or decks, and we don’t build the units completely on the site so the amount of people and trucks on the site that have to come and go is very limited.”

An important element is also selecting materials from the environment, whether they be wood, rocks or mud, and sourcing materials and products that will maintain durability and integrity over time. 

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The company also champions sourcing a percentage of the ingredients used in its kitchens from in-house gardens, developing programs for wildlife protection and hiring staff from local communities, all of which are tailor-made programs for each lodge.

The whole concept is to assume the project is temporary, aiming to leave the landscape more or less in the same state it was found in. The walkways are not poured concrete, and the native species are planted to cross-pollinate.

Another way to stitch sustainable practices within the fabric of the community is to engage guests in the initiative.

“Today, guests don’t want to be spectators,” said Nader. “They don’t want to be told that the lodge is planting mangroves. They want to plant themselves. Guests want to clean the beach, or the lodges, to remove any litter and plastic and all of that. They want to be involved in saving wildlife and caring.”

Saudi Arabia’s Public Investment Fund recently launched Dan Company, which specializes in agritourism and ecotourism. Architecture and design practice LWK + Partners is working on a project with Dan Co. that aims to invigorate the agriculture industry in Al-Ahsa through hospitality, serving as a benchmark for future projects.

Ashar Valley’s Banyan Tree in AlUla has a plastic-free pledge as one of its key practices. The luxury brand is built on a sustainable ethos, committed to showing respect to its surroundings. (Supplied)

Kerem Cengiz, MENA managing director at LWK + Partners, told Arab News: “Sustainability isn’t just about the reduction of energy; sustainability is also about the way we create places that are harmoniously designed to make the way we interact with them sustainable. 

“We look at sustainability as a holistic offering, rather than a series of tick boxes that we need to achieve.

“It really is important that when we design, we don’t have a pattern book; it still saddens me that we’ve seen many buildings going up that are just glass towers. They express a certain language and vision, but are they desirable in the context of the challenges that we’re facing environmentally?”

He added that the key to bridging these sustainable values into the future of the industry is to focus on a fundamental understanding of technology and innovation. How do you put in sensors that turn off the AC when guests leave the room, for example?

InterContinental Al-Jubail’s commitment to sustainability includes eco-friendly deep cleaning, water and electricity conservation, and voluntary beach cleaning campaigns. (Supplied)

Saudi Arabia is leading the way in many development practices, said Cengiz. The Holiday Inn Tabuk is utilizing solar energy as an alternative power source in some locations, while the InterContinental Jubail carries out voluntary campaigns to clean its beaches.

Like Nader, Cengiz said that private and public developers should move towards sourcing materials that are locally or regionally available. This adds great value not only economically, but also sustainably, by cutting down on products imported from overseas, simultaneously reducing carbon emissions.

He added: “Now, Saudi is developing its own market and its own product lines. I think that, in itself, has a massive impact and I would love to see more attention on that type of thing.

“I think we’re way past the 2030 Vision now. I mean, we’re evolving it much further into something significantly more impactful.”
 

 


Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  

Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Excavators held for violating water system

Updated 26 April 2024
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Excavators held for violating water system

  • The discovery was made during field tours carried out by the water department

TUBARJAL: The Al-Jouf branch of the Saudi Ministry of Environment, Water and Agriculture has apprehended three excavators who were found to be violating the water system in Tubarjal.
The discovery was made during field tours carried out by the water department, in cooperation with the competent authorities in the governorate.
Separately, authorities in Addayer in the Jazan region have arrested seven Ethiopians for smuggling 105 kg of hashish. Legal procedures have been completed against the offenders who were handed over, along with the seized items, to the competent authority.
Border guard patrols in the Al-Harth area of Jazan have also foiled an attempt to smuggle 71 kg of hashish, with initial legal procedures completed and the find handed over to the competent authority.
Security authorities have reiterated their appeal for citizens and residents to report any information regarding drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern Region, and 999 in the rest of the Kingdom’s regions.
Those with information may also contact the General Directorate of Narcotics Control at 995 or at [email protected].


48th Saudi relief plane for Palestinians

The aid is part of the humanitarian and relief efforts provided by Saudi Arabia through KSrelief. (SPA)
Updated 26 April 2024
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48th Saudi relief plane for Palestinians

  • The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip

AL-ARISH: The 48th Saudi relief plane for Palestinians in Gaza arrived on Friday at Al-Arish International Airport, Egypt.

It was operated by the King Salman Humanitarian Aid and Relief Center, in coordination with the Saudi Ministry of Defense.

The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip.

The provision of aid is ongoing from the Kingdom, which has stood firm with the Palestinians amid crises and tribulations.

 


Direct KSA to Iraq flight routes announced

Updated 26 April 2024
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Direct KSA to Iraq flight routes announced

  • These flights, along with flights to Baghdad and Irbil, will commence from June 1.

RIYADH: The Saudi General Authority of Civil Aviation announced the launch of direct flights from Dammam to Najaf, the Saudi Press Agency reported on Friday.
The decision is in line with the Kingdom’s national aviation sector strategy, aimed at doubling capacity to accommodate over 330 million passengers annually, and extending services to more than 250 global destinations.
These flights, along with flights to Baghdad and Irbil, will commence from June 1.