How heritage sites will make Saudi Arabia a magnet for cultural tourists

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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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Updated 23 September 2022
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How heritage sites will make Saudi Arabia a magnet for cultural tourists

  • Each of the six World Heritage sites shows that Saudi roots run far deeper than many might have imagined
  • Carefully preserved and protected, Diriyah is the jewel in the crown of one of Saudi Arabia’s largest giga-projects

LONDON: Even as Saudi Arabia writes the next chapter in its story, defined by the ambition of its Vision 2030 blueprint for the future, it is rediscovering and embracing a past destined to play a central role as it opens up to the outside world.

Since 2008, Saudi Arabia has had no fewer major six sites of “outstanding universal value” inscribed on UNESCO’s World Heritage list.

There are 10 more on its Tentative List — properties being considered for nomination — including the Hejaz railway, three historic pilgrimage routes and the Al-Faw archaeological area at the northwestern edge of the Empty Quarter, a site of human occupation from prehistoric nomadic times to the growth of a thriving ancient caravan city in the second half of the first millennium B.C.

Certainly, there is no shortage of locations from which to choose for future nominations; there are more than 10,000 historical sites on Saudi Arabia’s National Antiquities Register. 




Diriyah served as the capital of the Emirate of Diriyah under the first Saudi dynasty from 1727 to 1818. (Supplied)

Each of the six World Heritage sites is one piece of a fascinating mosaic that shows not only that Saudi roots run far deeper than many might have imagined, but also that Saudi heritage is a vital component in the broad sweep of human history.

And this is living history. Each site will play — and in some cases is already playing — a crucial role in the opening up of the Kingdom as a destination for cultural tourists from around the world.

One of the most breathtaking of the UNESCO properties is the Hegra archaeological site, centerpiece of plans by the Royal Commission for AlUla to develop sensitively as a major destination more than 22,000 square kilometers of the spectacular landscape of the AlUla region, with its lush oasis valley and towering mountains. 

The jewel in AlUla’s crown is the ancient city of Hegra, the southern capital of the Nabataeans, who also built Petra in modern-day Jordan.




AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Supplied)

Yet the astonishing collection of over 100 hand-carved tombs, many with elaborate facades and inscriptions, cut into sandstone outcrops, is merely the tip of an archaeological iceberg.

There are currently a dozen international archaeology teams exploring the past cultures of AlUla and the nearby Harrat Khaybar volcanic field, from prehistory to the early 20th century. The astonishing volume of the finds they have already documented is prompting a radical rethinking of the prehistory of the Arabian Peninsula.

One team, from the University of Western Australia, has spent the past four years identifying and cataloging all the visible archaeology of AlUla county and the nearby Harrat Khaybar volcanic field. The tens of thousands of structures found, most between 4,000 and 7,000 years old, tell a story of a landscape and a climate that was once lush and temperate. 

In all, the Aerial Archaeology in the Kingdom of Saudi Arabia project has identified 13,000 sites in AlUla and an extraordinary 130,000 in Khaybar county, dating from the Stone Age to the 20th century, with the vast majority from prehistory.

A “core” 3,300 square meter area of AlUla was surveyed separately by UK-based Oxford Archaeology which, working with staff and students of King Saud University in Riyadh, identified in excess of another 16,000 archaeological sites.




A panoramic view of the Dadan District, site of the ancient city of Dadan, a predecessor to Hegra.  (Supplied)

Dr. Hugh Thomas, a senior research fellow at the University of Western Australia, said that in the past archaeologists had concentrated on the Fertile Crescent. “But as we do more and more research, we’re realizing that there was so much more here than small, independent communities living on nothing much and not doing much in an arid area,” he told Arab News. 

“The reality in that in the Neolithic period, these areas were significantly greener, and there would have been really sizeable populations of people and herds of animals moving across these landscapes.”

Among the most intriguing finds cataloged by the AAKSA team are the mysterious mustatils — often huge, rectangular structures, built by an unknown prehistoric people over 8,000 years ago. Possibly unique to the Arabian Peninsula, they are thought to have had some kind of ritualistic purpose.

More than 1,600 are now known to exist across 300,000 square kilometers of northwestern Saudi Arabia, concentrated mainly in the vicinity of AlUla and Khaybar.

More evidence of Saudi Arabia’s prehistoric past can be found in the world’s largest and most impressive collections of Neolithic rock carvings, or petroglyphs, located at two sites 300 kilometers apart in the Hail province, together adopted by UNESCO as a World Heritage site in 2015. 




Camel and oryx images depicted on the vertical surface of Jabal Umm Sinman, in association with several Thamudic inscriptions, are found in Hail region in northern Saudi Arabia. (Supplied)

The first is at Jabal Umm Sinman, a rocky outcrop to the west of the modern town of Jubbah, the origin of which dates back to the dawn of Arab civilization, when the surrounding hills once overlooked a lake, lost beneath the sands of the Nefud desert some 6,000 years ago.

It was on the hills of Umm Sinman, in the words of the UNESCO nomination document, that the ancestors of today’s Saudis “left the marks of their presence, their religions, social, cultural, intellectual and philosophical perspectives of their beliefs about life and death, metaphysical and cosmological ideologies.”

The second site is at Jabal Al-Manjor and Jabal Raat, 220 kilometers southwest of Jubbah, near the village of Shuwaymis. 




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Together, the twin sites tell the story of over 9,000 years of human history, from the earliest pictorial records of hunting to the development of writing, religion and the domestication of animals including cattle, horses and camels.

The rock art in the Hail region is regarded as one of the world’s most significant collections, “visually stunning expressions of the human creative genius by world standards, comparable to the messages left by doomed civilizations in Mesoamerica or on Easter Island…of highest outstanding universal value.”




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Saudi Arabia’s other UNESCO sites include the most recently inscribed, the Hima Cultural Area, listed in 2021. It also consists of a substantial collection of rock art images made over 7,000 years ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country.

Historic Jeddah, inscribed by UNESCO in 2014, was established in the seventh century as the major port on the Red Sea and grew rapidly as the gateway for pilgrims to Makkah who arrived by sea. Jeddah, which developed into “a thriving multicultural centre” was “characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites,” many of which can still be seen today. 




Jeddah's old village of Al Balad, one of the UNESCO world heritage sites in the Kingdom, is host to plenty of old buildings. (Shutterstock photo)

Al-Ahsa, a “serial cultural landscape” in the Eastern Province, is home to the world’s largest, and almost certainly oldest, oasis, a sprawling collection of 12 separate elements and 2.5 million palm trees scattered over a total area of 85 square kilometers.

Listed by UNESCO in 2018 as “an evolving cultural landscape,” Al-Ahsa “preserves material traces representative of all the stages of the oasis history, since its origins in the Neolithic to the present.”

Al-Ahsa, which lies between the rock desert of Al-Ghawar to the west and the sand dunes of the Al-Jafurah desert to the east, is associated with the Dilmun civilization that flourished in the third millennium B.C. in what is now eastern Saudi Arabia. Pottery finds from the Ubaid period, dating back roughly 7,000 years, also suggest the Al-Ahsa region may have been among the first in eastern Arabia to have been settled by humans.




Al-Ahsa governorate in the Eastern Province boasts of the largest date-palm oasis in the world. (Supplied)

Pride of place, in the hearts of Saudis at least, must go to the Turaif district of Diriyah, which is considered the birthplace of the Kingdom and was listed by UNESCO in 2010. 

Nestling in a bend of the Wadi Hanifah, a few kilometers northwest of the modern metropolis of Riyadh, are the preserved remains of a breathtaking collection of mud-brick palaces, houses and mosques, “the pre-eminent example of Najdi architectural style, a significant constructive tradition that developed in central Arabia…and [contributed] to the world’s cultural diversity.”

First settled by the ancestors of the House of Saud in the 15th century, the oasis of Diriyah became the capital of the First Saudi State, established in 1744.

Diriyah was destroyed in 1818 after a six-year campaign by a vengeful Ottoman Empire, alarmed by the challenge posed by the First Saudi State to its grip on Arabia and the Holy cities of Makkah and Madinah.

Ultimately, it was Al-Saud that would prevail, as history relates. In 1902, Abdulaziz bin Abdul Rahman Al-Saud, better known to the wider world as Ibn Saud, famously recaptured Riyadh, going on to unite the kingdoms of Nejd and Hejaz in 1932 as the Kingdom of Saudi Arabia. 




Diriyah, where the first Saudi state was founded 300 years ago, is being developed as an iconic tourist destination. (Supplied)

The Turaif district of nearby Diriyah, left in ruins by the Ottomans, would never be occupied again. Carefully preserved and protected, however, it is now the jewel in the crown of one of Saudi Arabia’s largest giga-projects — the development of the wider area by the Diriyah Gate Development Authority as “one of the most amazing cultural gathering places in the world.”

The $50 billion plan to transform Diriyah into a global historical, cultural and lifestyle destination will create 55,000 job opportunities and attract 27 million visitors every year. They will be able to immerse themselves in the history and culture of a kingdom that, in less than 300 years, has grown from an idea born in a small desert community to become one of the world’s most influential nations.

Awaiting visitors on the site of 7 square kilometers will be museums, galleries, world-class hotels, restaurants, shops, homes and educational and cultural facilities, all created in the traditional Najdi architectural style.

But at its heart will be Turaif, which, like so many of Saudi Arabia’s historic sites, is a priceless piece of the past now helping to shape the Kingdom’s future.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 7 sec ago
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.


EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

Updated 25 April 2024
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EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

  • Princess Lamia: ‘Screening is a reminder of our shared responsibility to protect precious ecosystems’
  • Ambassador Farnaud: ‘The Saudi Green Initiative and the European Green Deal have shared goals’
  • Abbas: ‘We are delighted to partner with the EU envoy to showcase Saudi Arabian wildlife in a captivating manner’

RIYADH: The makers of a recently produced, highly acclaimed documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh.

The new documentary, produced by the Konoz Initiative, is part of a collaboration between the Saudi Ministry of Media’s Center for Government Communication and the National Center for Wildlife.

It explores the ecological treasures and unique habitats of the Kingdom.

Princess Lamia bint Majed Saud Al-Saud, secretary-general of Alwaleed Philanthropies, was a guest of honor. Princess Lamia, through her work with Alwaleed Philanthropies, has recently announced an initiative called Atlai, an innovative artificial intelligence platform to support global efforts to combat deforestation.

Princess Lamia bint Majed Saud Al-Saud (L), secretary-general of Alwaleed Philanthropies, was a guest of honor at the event. (AN photo/ Huda Bashatah)

The screening was followed by a presentation of an honorary certificate to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” This was presented by EU Ambassador to Saudi Arabia Christophe Farnaud, Princess Lamia and Arab News Editor-in-Chief Faisal Abbas.

Farnaud said: “The ‘Horizon’ documentary captures the breathtaking beauty of Saudi Arabia’s diverse natural landscapes and wildlife.

“For centuries, much of the Arabian Peninsula, including Saudi Arabia, held a mysterious attraction for European explorers and travelers.”

The ambassador spoke of the significance of protecting the environment due to basic human needs such as food and water, and dependency on the health of our global environment.

An honorary certificate is presented to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” (AN photo/ Huda Bashatah) 

“The Saudi Green Initiative and the European Green Deal have shared goals. We all depend on nature for our food, air, water, energy and raw materials. Nature and biodiversity make life possible, provide health, and drive our economy. Nature is also our best ally in tackling the climate crisis,” he said.

“Climate change, economic diversification and transitioning to renewables remain priority areas for both the EU with its policy of European Green Deal as well as for Saudi Arabia with its Vision 2030.”

Princess Lamia gave her thoughts on Saudi Arabia’s fascinating natural wonders that are featured in the film.

“Through ‘Horizon’ we are transported to the breathtaking beauty and rich biodiversity of Saudi Arabia. This documentary promises to immerse us in the heart of the Kingdom’s diverse wildlife and scenery,” she said.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

“Tonight’s screening is not only a celebration of Saudi Arabia’s rich natural heritage but also a call to action — a reminder of our shared responsibility to protect and conserve the precious ecosystems that define our world.

“In a time where our forests and natural ecosystems are disappearing at an alarming rate, Atlai, created by Alwaleed Philanthropies, is a testament to the power of innovation and collaboration. It’s about igniting a passion for preservation, a fervor for conservation, and a commitment to safeguarding our planet for generations to come.”

Abbas expressed appreciation for the Saudi team behind the “Horizon” documentary, saying: “We are delighted to have partnered with the EU delegation to host a special screening of this remarkable documentary which showcases Saudi Arabian wildlife in a truly captivating manner.”

Arab News Editor-in-Chief Faisal Abbas. (AN photo/ Huda Bashatah)

He added: “As part of Arab News Green and Blue initiative, which focuses on environment and sustainability, we are also proud to present the Saudi team behind the ‘Horizon’ documentary with a certificate of appreciation, and thank them for their contribution in preserving and showcasing the wonders our beloved Kingdom has to offer.”

Arab News has recently launched its Green And Blue, an initiative which discusses environmental subjects regarding climate change, desertification, wildlife preservation, sustainability, and green energy, with a close emphasis on the environment in Saudi Arabia.

The CEO of Konoz initiative expressed how thrilled he was to attend the screening of the movie.

“This documentary sheds light on the beauty of Saudi Arabia, its versatile terrain and highlights the wildlife we are blessed to have in the Kingdom,” Said Alahmari.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

He expressed his appreciation to the Minister of Media Salman bin Yousef Al-Dossary for his constant support in ensuring that the movie highlights the Kingdom and reaches a broader audience.

The associate producer of the work explained how the documentary took more than 260 days of shooting and more than 2,000 hours of recording because it covered all the regions.

“If you want to shoot some of the animals, you may not get luck on the spot. So, you have to do some scouting, you have to arrive a couple of days before, stay for weeks to spot a nice shot, or to get that perfect skyline with the clouds, sunset or sunrise,” said Albader.

“I was honored to be here, the screening was great. It is a pleasure to be here with the ambassadors, and to see how a lot of people care about nature and wildlife. This is just the beginning of many events to come.”

“Horizon” is now available on Netflix internationally.


Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

Updated 24 April 2024
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Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

  • The 3-day event, which concluded on Wednesday, included 6 discussion sessions and 24 workshops led by 29 experts

JEDDAH: The inaugural Umrah and Ziyarah Forum concluded on Wednesday at the King Salman International Convention Center in Madinah. During the three-day event, participants discussed ways to foster collaborations, enhance the pilgrimage experience and improve the services provided for pilgrims.

The agenda for the forum, organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, included six discussion sessions and 24 workshops led by 29 experts and specialists.

The topics they covered included services for pilgrims and other visitors, advancements in air travel services for pilgrims, financial systems in the Umrah and ziyarah sectors, and development opportunities in housing and hospitality services.

Other discussions focused on services at ports, the automation of operations, ways to improve the efficiency of workers, and the important role of services provided for visitors at holy sites and throughout their journeys in Makkah and Madinah.

One of the key topics was air travel services, with discussions about the growth in flight numbers and the need to provide a comprehensive range of services throughout pilgrims’ journeys beyond those purely focusing on their rituals. For example, participants highlighted plans for the expansion of Madinah Airport to better accommodate the increasing numbers of pilgrims and other visitors arriving there.

Another discussion examined financial services in the Umrah and ziyarah sector, and explored the options for international money transfers, ways to develop financial procedures, and innovative digital solutions for processing transactions.

Other topics included development opportunities in housing and hospitality services, during which speakers emphasized the importance of transparency and the need for full compliance by service providers with the terms of their contracts.

The final day of the event featured two panel discussions, one about the role of technology in finding solutions to the challenges in guest services, and the other on ways to carefully develop historical sites to enrich the historical and spiritual experiences for visitors to Makkah and Madinah.


Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Updated 24 April 2024
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Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Swaied Al-Zahrani has been the CEO of the Saudi Credit Bureau, also known as SIMAH, since March 2018.

As CEO, Al-Zahrani has guided SIMAH’s short and long-term strategies, ensuring a competitive landscape within the market.

He led major restructuring to enable a future-proof operating model and enhance customer experience. He is focused on improving the governance, risk management, and data management framework and practices.

Al-Zahrani is also a board member of Qarar, a decision analytics company specializing in tailored customer management and lending process automation solutions based in Riyadh, and a board member at Tassnief, the first local credit rating agency licensed by the Capital Market Authority.

He has nearly two decades of experience in the financial sector and is known for his ability to maximize shareholder value through effective strategies, committed to driving innovation and excellence in the financial industry.

Prior to his current role, he worked as chief operations officer at the Social Development Bank in Riyadh from January 2016 to March 2018. He led the bank’s transformation program, focusing on building a new strategy, organizational restructuring, automation and digitalization, customer experience, and risk controls while promoting a savings culture aligned with national strategies.

Al-Zahrani worked for nine years at Al-Rajhi Bank in various domains including IT, business, and banking operations groups, where he participated in major transformation programs.

He holds a bachelor’s degree in computer science from King Abdulaziz University in Jeddah.