Saudi Arabia’s Al-Hilal debut new brand identity

Al-Hilal have won the Saudi Professional League a record 18 times and are the only club to ever win the Saudi Founder’s Cup. (@Alhilal_FC)
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Updated 23 August 2022
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Saudi Arabia’s Al-Hilal debut new brand identity

  • The club, who are the current Saudi and Asian champions, also unveiled an e-store named “BLU STORE” where fans can get the teams merchandize

RIYADH: Saudi Arabia’s Al-Hilal sports club debuted a new identity on Monday.

The club, who are the current Saudi and Asian champions, also unveiled an e-store named “BLU STORE” where fans can get the team’s merchandize.

The restyled logo features a blue shield encompassing the English letter H with two crescent moons making up the top and bottom of the letter’s central bar. The resulting shape also doubles up as the Arabic “Al-H,” or the H.

“The merging of the two letters in both languages in the logo is to symbolize the form of a grand and solid shield suitable for all sports, and bearing the values and principals of Al-Hilal,” the club said.

 

The announcement video opens with a crescent moon, where the club gets its name, and features players wearing kits sporting the new branding. The 80-second montage, which spotlights the club’s past and present successes, was viewed nearly a million times on Twitter just a few hours after it was posted.

Club chairman and head of Al-Hilal Investment Company Fahad bin Nafel said that launching BLU STORE was a pioneering step for the brand, through which they seek to enhance the relationship with fans and provide all products and news through the use of modern technology.

Bin Nafel said that Al-Hilal’s strategy and identity is built on pride and ambition derived and inspired by the support of King Salman and Crown Prince Mohammed bin Salman.

With 65 championships to their name, “Asia’s Leaders” will hold another re-branding event for fans on Aug. 23-24, 2022.

Al-Hilal have won the Saudi Professional League a record 18 times and are the only club to ever win the Saudi Founder’s Cup. They begin their campaign to defend their crown on Aug. 25 against newly promoted Al-Khaleej in Dammam.


Two own goals save Arsenal blushes against Wolves

Updated 14 December 2025
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Two own goals save Arsenal blushes against Wolves

LONDON: Arsenal avoided a major embarrassment against Premier League bottom club Wolves on Saturday, benefiting from two own goals — one in stoppage time — to win 2-1 and move five points clear of Manchester City.
Manager Mikel Arteta admitted that his team had struggled to create clear chances and that the win should have been much more comfortable.
But he said that the manner of the victory would give the team a major boost.
“That gives you belief that regardless of how the game goes, you can always find a solution to win it,” he told TNT Sports.
“But now we’re going to have a clean week. We need to start to train certain aspects slowly, because if you don’t train them, you start to deteriorate a little bit.”
Arteta’s men were blunt in the first half, failing to muster a single shot on target as Gabriel Martinelli wasted a clutch of chances.
The Arsenal boss made three changes shortly before the hour mark, bringing on Leandro Trossard, Martin Odegaard and Mikel Merino for Martinelli, Eberechi Eze and Martin Zubimendi.
The Gunners mounted wave after wave of attacks, and Declan Rice’s shot midway through the second half — their first on target — was well saved by Sam Johnstone.
But in the 70th minute the sheer weight of pressure told to the enormous relief of an impatient and nervy Emirates crowd.
Johnstone flicked Bukayo Saka’s corner onto a post as he scrambled to reach the ball but it rebounded back onto his arm and into the net for an own goal.
Gabriel Jesus came on for Viktor Gyokores for his first home match after 11 months out injured.
Astonishingly, Wolves pulled level in the 90th minute, when Mateus Mane’s flat cross was headed in by Nigerian striker Tolu Arokodare.
But just as the Arsenal fans contemplated a damaging draw, the Gunners benefited from a second own goal.
Saka delivered a perfect cross which Jesus attacked but the ball was diverted into his own net by Wolves defender Yerson Mosquera.
Winless Wolves, with a ninth league defeat in a row, have mustered just two points from their 16 games so far and are on course for the worst season in Premier League history.
Pep Guardiola’s City travel to in-form Crystal Palace on Sunday seeking to close the gap to Arsenal, who have not won the Premier League since 2004.