East meets West: Classical Saudi concert kicks off BMG Economic Forum 2022

A rich program was conducted by the emerging young American musician, and chief conductor of the Nova Orchester Wien (NOW!), William Garfield Walker. (Screenshot)
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Updated 26 July 2022
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East meets West: Classical Saudi concert kicks off BMG Economic Forum 2022

  • The event marked the opening of the annual economic forum presented by BMG Foundation
  • The music, based on a series of traditional melodies from the Kingdom, was arranged to be performed by a Western classical orchestra

LONDON: A wonderful evening of classical music at London’s iconic St. John’s Smith Square brought together sounds and melodies of Saudi Arabia from the Royal Philharmonic Orchestra on Monday. 

The event marked the opening of the annual economic forum presented by BMG Foundation.

The event was part of a series of classical concerts to “inspire a wordless dialogue between East and West and to spawn a greater understanding of culture and tolerance between East and West.”

The music, based on a series of traditional melodies from the Kingdom, was arranged to be performed by a Western classical orchestra.

“It is very special to us what we have prepared. We did the composition of these pieces two year ago, but because of ccivid and travel restriction we could only broadcast it virtually,” said the Chairman of BMG Foundation Basil Al-Ghalayini.

“It is a beautiful evening, a very glamorous event with lots of interesting people,” Marie Claire, the event’s MC, told Arab News. “The music is amazing, we have amazing artists on stage (coming) from the US, Saudi Arabia and London, and everyone is enjoying it.”

A rich program was conducted by the emerging young American musician, and chief conductor of the Nova Orchester Wien (NOW!), William Garfield Walker.

Among the pieces, created by Diego Collatti and performed during the event, was “Anthem of Nations,” commissioned in 2020 during the Kingdom’s chairmanship of the G20 and “written as a metaphor for strength in union as well a tribute to member countries.”

Al-Ghalayini added: “For me was such a joy to see it in person. We have decided to copyright the piece and we will have it (performed) every year.”

BMG Foundation was set up in 1997 with the intent to “nurture common values that build bridges between East and West” through “annual events (that) aim to develop our youth’s engagement in sports and their appreciation of classical music and the arts.”

Al-Ghalayini continued: “The idea is to introduce (these kinds) of classical music pieces to our young generation. We work together with the Saudi Embassy and (it) was great to see so many students attending the event tonight.

“Music is the language of peace, (the) language of civilization.”

The evening continued with Johan Sebastian Bach’s “Piano Concerto in F Minor BWV 1056” performed by Syrian-British pianist Riyad Nicolas, and “Hymn,” by American composer Charles Ives, a piece known as one of the great masterpieces of string orchestral literature.

The concert ended with Tchaikovsky’s “Serenade for String,” conducted by Walker.

“It was really special experience. It was exciting because it was something that wasn’t the same thing over and over again,” Walker said.


Saudi Arabia’s approach to AI transformation delivering business value: Publicis Sapient CEO

Updated 22 January 2026
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Saudi Arabia’s approach to AI transformation delivering business value: Publicis Sapient CEO

  • Nigel Vaz: We’re reimagining how, in the case of tourism, we transform Saudi Arabia into a destination that is actually relevant and attractive for people to explore
  • Vaz: Our Slingshot platform handles everything from design to deployment, allowing legacy modernization and new digital apps to be built

DAVOS: As 2026 emerges as a tipping point for artificial intelligence, executives across the Middle East are moving from experimentation to scaling AI in ways that can deliver real business value, according to Nigel Vaz, CEO of Publicis Sapient.

Speaking to Arab News at the World Economic Forum in Davos, Vaz highlighted Saudi Arabia’s proactive approach to integrating technology into national and sectoral strategies.

“I was in meetings with the minister for tourism in Saudi Arabia (Ahmed Al-Khateeb), where we do a lot of work for them, and meetings with (Communications) Minister Abdullah Alswaha,” he said.

“What you realize is technology is incredibly critical, but it’s critical to the extent that we’re reimagining how, in the case of tourism, we transform Saudi Arabia into a destination that is actually relevant and attractive for people to explore.”

Vaz also highlighted applications of AI beyond tourism, including energy and healthcare.

“You’re thinking about how it can enable a greener approach to energy, which is a big goal for their government,” he said.

“And in healthcare, predictive and preventative approaches allow trends to be addressed before they occur, which is a significant cost saving for the government,” he added.

The shift in mindset around AI reflects a broader trend globally.

“Last year there was a lot of excitement about AI, but most work was at a proof-of-concept stage,” Vaz said. “What’s tipped this year is the recognition that AI is only valuable if it drives real business outcomes.”

This involves moving beyond automating individual tasks to enabling entire workflows or decision sets that produce superior results.

“Individual tasks being automated by AI don’t create business benefit,” he said. “Entire workflows or decision sets need to be enabled by AI, and they must deliver better outcomes than are currently possible today.”

Vaz underscored the importance of integrating people and AI rather than treating technology as a replacement, adding: “Unless you’re a technology nerd, you’re not really caring about the technology for its own sake.”

Geopolitical tensions further heighten the importance of AI for real-time, intelligent decision-making. Vaz explained that Publicis Sapient has developed platforms such as Slingshot, Bodhi and SustainAI to deliver enterprise-grade AI solutions with measurable business impact.

“Our Slingshot platform handles everything from design to deployment, allowing legacy modernization and new digital apps to be built two to three times faster and 30 to 40 percent cheaper,” he said.

Bodhi leverages industry expertise to create agentic capabilities for autonomous decision-making, while Sustain transforms IT service management, using AI to monitor systems, self-heal, and reduce manual workload, he explained

“All of this is not to sell software; it’s to deliver outcomes to clients. That’s what we care about,” Vaz added.

He offered guidance for leaders navigating the AI era.

“An AI North Star is focusing on an area of the business where untapped value can be unlocked,” he said. “Focus on how that value will drive growth, reduce costs, or improve experiences for customers or employees, and use AI to achieve those outcomes, rather than experimenting in small pockets.”

For Vaz, 2026 represents a year when enterprises, particularly in forward-looking Middle Eastern economies like Saudi Arabia, are moving from theory to practice, scaling AI to deliver tangible impact and measurable outcomes for businesses, governments, and citizens alike.