Lebanon’s music festivals make modest comeback after crisis

Lebanese singer Soumaya Baalbaki and conductor Lubnan Baalbaki perform during the opening of Baalbeck International Festival. (Reuters)
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Updated 11 July 2022
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Lebanon’s music festivals make modest comeback after crisis

  • Artists provide a welcome escape from challenges that have gripped the country over the last three years

BAALBEK: Lebanon’s international music festivals kicked off at the weekend with a performance in the Roman ruins of Baalbek, the first performance there since the country’s economic crisis.

Under the title of “Baalbek Nights Return,” conductor Lubnan Baalbaki – whose first name means “Lebanon” and whose last name means “from Baalbek” — led the orchestra on Friday night alongside his sister, singer Soumaya.
The country once held several music festivals every summer, drawing international acts every weekend.
This year, the modest reopenings feature almost exclusively Lebanese performers.
Members of the audience in Baalbek swayed and sang along as Soumaya crooned Arabic tunes on a stage set up inside the temple of Bacchus, her silver gown glittering under the spotlights.
She performed traditional ballads as well as original songs written by Lebanese poets and scored by her brother.
For many, the evening was a welcome escape from the crises that have hit Lebanon over the last three years.
A financial meltdown described by the World Bank as one of the worst since the industrial revolution has led to rampant power cuts and medicine shortages across the country.
Lebanese have been further strained by the Beirut port blast of 2020 and several waves of the coronavirus pandemic.
“This is an exceptional day,” Soumaya said after the performance.
“Despite all the difficulties that have shadowed our work, we put on this festival. It’s an act of defiance — an act of faith in this country, in its image as a nation of art, culture and soft power that generates change.”
It was her first ever performance in her namesake city.
Her brother last performed there in 2019, just months before Lebanon’s collapse began.
“Music and arts were the most hard-hit by the coronavirus pandemic. Artists were the first to stop working and the last to return. This moment is so important for musicians and on a nationwide level,” said Lubnan.
“The crisis has pushed us to return to Lebanese talent and real Lebanese voices. Tonight, Soumaya’s performance on the stage in Baalbek reminded us how important and refined our musical culture is,” said Micheline
Abi Samra, a member of the audience.
“We were so happy and the coming days will be even better,” she said.
Upcoming acts at Baalbek include Lebanese rock band Adonis, French-Lebanese pianist Simon Ghreichy, and Iranian dancer Rana Gharghani.
“We are living through very difficult circumstance and very dark days,” said journalist Ricardo Karam, who attended the Baalbaki performance on Friday.
“They made them beautiful, they made them vibrant.”


Mobily celebrates 20th anniversary with new campaign

Updated 24 sec ago
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Mobily celebrates 20th anniversary with new campaign

  • Multiplatform campaign developed by FP7 McCann Riyadh

DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.  

The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.  

“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News. 

The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.  

It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.  

Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement. 

“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.  

He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”