Saudi volunteers at Expo Dubai 2020 are the future

Saudi Arabia’s Pavilion at Expo 2020 Dubai attracted more than 150 Saudi volunteers.
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Updated 23 December 2021
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Saudi volunteers at Expo Dubai 2020 are the future

The Kingdom of Saudi Arabia’s Pavilion at Expo 2020 Dubai has attracted more than 150 Saudi volunteers, at a time when the country is promoting volunteerism as an important part of its national transformation program Vision 2030.

Young Saudi volunteers in particular, who comprise around 20 percent of the total number of the customer engagement workforce at the Pavilion, are part of what the government hopes will be a growing trend in the Kingdom.” The aim is to produce 1 million active volunteers by the end of the decade.

The volunteers were chosen from a competitive pool of more than 600 applicants. In preparation, the volunteers – who are Saudis studying or working in the UAE – undertook training courses on leadership, problem solving, communications and hospitality, to welcome and assist visitors to the Saudi Pavilion. They secured their placements through the Emirates Foundation, which facilitates public-private funded initiatives for the empowerment of youth.

Hussain Hanbazazah, the commissioner general of the Kingdom of Saudi Arabia Pavilion, said: “Our volunteers are driven by a sense of patriotism, love and service for our country. I am filled with pride when I see these volunteers guiding Expo visitors from across the world through our Pavilion. They are the Kingdom’s ambassadors to the world and represent a key pillar that we aim to highlight through our participation at Expo 2020 Dubai: Our people. They talk to our Pavilion visitors about Saudi Arabia and the opportunities it offers, its majestic beauty, stunning natural wonders, rich heritage and the Kingdom’s wonderful UNESCO World Heritage Sites and other hidden archaeological and cultural gems. I hope this will entice them to visit the Kingdom soon. They also share their dreams and aspirations as young Saudis amid the wave of transformation underway in the Kingdom under Vision 2030.”

In March 2020, the government launched the Voluntary Work Platform – which aims to provide a safe environment that regulates the relationship between volunteers and the organizations they support within the Kingdom.

In addition, the Ministry of Human Resources and Social Development also launched a national award for volunteer work, to further encourage the act of “giving back.” Volunteers across a variety of sectors are eligible, including government, education, and community work, from all of Saudi Arabia’s 13 regions.

The total number of volunteers in the Kingdom of Saudi Arabia has doubled annually for the past five years, reaching 409,000 in 2020.


Australian minister Don Farrell launches LuLu festival

Updated 30 January 2026
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Australian minister Don Farrell launches LuLu festival

Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.