Sultan Al-Rajhi has been the communications and media manager at the National Transformation Program since September 2020.
The National Transformation Program aims to develop the necessary infrastructure and create an environment that enables the public, private and nonprofit sectors to achieve the Kingdom’s Vision 2030. This will be accomplished by attaining governmental operational excellence, supporting digital transformation, enabling the private sector, developing economic partnerships and promoting social development, in addition to ensuring the sustainability of vital resources.
Al-Rajhi’s responsibilities include planning, developing, implementing communication and media strategies — in addition to writing reviews, content editing, articles, annual reports and supervising the prepared production of visual, audio and digital materials. Al-Rajhi organizes press conferences, exhibitions and media campaigns management.
Before Al-Rajhi joined the National Transformation Program, he worked in many government entities. Al-Rajhi had worked at the Ministry of Sports for four years (2015-2019), including the department of digital media and media relations establishment and operation. He participated in the establishment and managing of the department. He had worked as a rapporteur and a member of several media committees for different events.
Al-Rajhi was the manager of the “National Transformation Program Campaign” (Transformation Continues) and the documentary “The Transformation Journey,” in which the leaders of the strategic objectives of the program participated. This documentary was the first to document and monitor the first five years of the transformational journey experienced by Saudi Arabia.
Al-Rajhi holds a master’s degree in digital media from King Saud University in 2014. He has a bachelor’s degree in education from King Saud University (2011).
Who’s Who: Sultan Al-Rajhi, communications and media manager at the National Transformation Program
https://arab.news/4re45
Who’s Who: Sultan Al-Rajhi, communications and media manager at the National Transformation Program
UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival
RIYADH: The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of local and international visitors to Ibrahim Palace in Al-Hofuf.
Running until Feb. 7 at the historic palace, the event features a bisht exhibition, a rare bisht gallery, a handicrafts zone and workshops led by skilled artisans.
The festival showcases a convergence of cultures, with international pavilions highlighting the global appeal of this authentic Saudi heritage.
The bisht’s allure has drawn international visitors eager to explore Al-Ahsa’s rich history and traditional crafts.
Tourists enthusiastically don the traditional robe, admiring its royal designs. Many participate in workshops with master artisans, learning the intricate art of Zari embroidery.
Organized by the Heritage Commission, this year’s festival celebrates the inscription of the bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, the Saudi Press Agency reported.
The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families.
Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.
With UNESCO’s participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the bisht’s status as a world-class cultural treasure.
At the heart of the festival is the story of the “Golden Threads” (Al-Zari), intricate gold-plated silver threads that define the bisht’s character and prestige.
Visitors can discover them in the Golden Threads VIP Area, where they can watch master artisans demonstrate the full bisht-making process at the Host’s Majlis, offering insight into Al-Ahsa’s centuries-old craftsmanship.
